“Microsoft will deliver platforms that will let people build applications. Those applications will run not only on the PC, theyll run up inthe Internet, or in the cloud, as we say, on the phone, in the car, in the TV” Bill Gates, 2008
• Best possible user experiences across PC, Phone, TV and a world of devices• Seamless anytime/anywhere access to data regardless of the device• Rich devices service connected; set of services that are common across devices• Provide natural user interface across devices - touch, voice, camera, gestures• Cloud platform for moving, enhancing and transforming applications & infrastructure• Openness/Interoperability is essential to support multi-language, multi-tool, multi-device
Mobile Ecosystem & Opportunity25% (108M of Total number of Combined revenues429M) Phones sold downloaded from major appWorldwide in Q211 applications in stores leap 77% inwere smartphones 2011 expected to 2011 to $3.8 billion reach 18.1 billionMobile advertising Gartner identifies Opportunity forrevenue forecast to Mobile and cloud businesses andreach $3.3B in computing as Top developers is huge!2011, more than 10 strategicdouble the $1.6B technologiesin 2010 Source: Gartner, issuppli.com technoclud.com
Opportunity for developers and businessesMake Money Transparent App Free developerthrough easily certification tools. One devdiscoverable Global process to get to environment forMarketplace market quickly all screens!Strong partner and No Fragmentation, Cloud Servicesdeveloper through control of integration hardware and OScommunity specification
Types of Cloud Services Migrate to it Build on it Consume it We’re in. all
Why Mobile and CloudEfficiency: Save Agility: Respond Elasticity: Easilycosts and pay for quickly & faster Scale up/down aswhat you use time to market demand changesChoice: choose Global Reach: Service Mgmt:between cloud & Ability to expand Automaticon-premise globally Service-Level SLAOpenness:supports all Focus on Business Trust: Highlytools, languages, innovation, not available, reliable,device infrastructure secure platform
Resources to Help You with yourMobile/Cloud Apps• Download Free Tools & Submit Apps at AppHub – http://create.msdn.com• Have an idea for 2 apps? Publish those apps and you might get to keep a free phone. Check out our Mango App Challenge at http://bit.ly/reGCbv• We have Evangelists to help you get your app submitted. Leverage them• Leverage the Windows Azure Tools Kits for iOS, Android and Windows Phone to accelerate your mobile development using the Cloud. Download them here: http://bit.ly/kZZG7x• Take advantage of Microsoft Spark programs to provide access to Software, Support & Visibility • Startups: www.BizSpark.Com (also includes Azure Cloud Services) • Web Shops: www.WebSiteSpark.Com
Q&A and Call to ActionLeverage the Take advantage of Leverage theMobile the Cloud Benefits resources I outlinedOpportunity in the presentation.Microsoft is here to Stay in Touch! Thanks for yourhelp you be Twitter: time!successful. @GladstoneGrantLeverage theEvangelists!