Goldman Strategic Capes

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An overview of my core competencies and the industries and business sectors that may benefit from my skills set.

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Goldman Strategic Capes

  1. 1. Alle n B. Goldman Growing the bottom line with strategic communication solutions that drive employee success and strengthen customer loyalty
  2. 2. Alle n B. Goldman The Big Picture • Creative, strategic and tactical thinker • Objectives-focused • Results-driven • Solutions toolbox: - Media - Events - Meetings - Exhibits
  3. 3. Alle n B. Goldman Core Capabilities • Producer: - B2B meetings & events - B2B & B2C interactive exhibits • Producer/Writer/Director: - Video, film, print & web-based content • Project Management • Business Leadership
  4. 4. Alle n B. Goldman Communication Strategies Skills • Proposal development & production • Project objectives development & execution • Budget & Timeline development & management • Executive speech coaching • Sales & Marketing campaign development, production & implementation
  5. 5. Alle n B. Goldman Business Leadership Skills • Sales & Marketing campaign development, production & implementation • New business development • Account management/client services • Personnel hiring, development & management • Facilities management
  6. 6. Alle n B. Goldman Skills Application • Marketing & Advertising • Experiential Marketing • Public Relations • Branding • Customer Loyalty • Corporate Communications • Employee Motivation, Entertainment & Education • Production (Media, Meetings, Events & Exhibits)
  7. 7. Alle n B. Goldman Places I’ve Been World’s largest corporate travel & performance improvement company World’ Medcom ad agency Media, meetings & exhibits production
  8. 8. Alle n B. Goldman Portfolio Wyeth Protonix IV White Castle Pharmaceutical Rx product Foodservice industry line extension launch meeting awards event Biotechnology J&J Band-Aids Pfizer Kinetic Sculpture Industry Organization Product branding with Pharma industry Keynote address to educational content multimedia trade show 24,000 conference distributed to 100,000 exhibit attendees primary school children Video clips are available upon request
  9. 9. Alle n B. Goldman Growing the bottom line with strategic communication solutions that drive employee success and strengthen customer loyalty allentheg@msn.com

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