Guide to Improving Bounce Rates for Small Business Websites
The Ultimate Guide toImproved Bounce Ratesfor Small BusinessWebsites www.allenkristina.com www.allenkristina.com
What is a Bounce Rate? What is a Bounce Rate? “A bounce rate is the percentage of “A bounce rate is the percentage ofpeople who visit one page on your sitepeople who visit one page on your site but don’t explore any further. but don’t explore any further. Essentially they bounce away to Essentially they bounce away toanother website after seeing just oneanother website after seeing just one page of your site.” page of your site.”
Finding Your (Overall) Bounce RateFinding Your (Overall) Bounce Rate Your bounce rate can be found in Google Analytics on the Overview page along with other information like number of Unique Visitors and Average Visit Duration.
Finding the Bounce Rate by Traffic Source Finding the Bounce Rate by Traffic SourceThe number found in the Overview section will beyour site’s overall bounce rate. You can find thebounce rate for each specific source of trafficunder All Traffic in Google Analytics.
Why is Bounce Rate Important to Online Ads?Why is Bounce Rate Important to Online Ads? A high bounce rate indicates that the A high bounce rate indicates that the quality of your web traffic is poor. If quality of your web traffic is poor. If you are running online ads and the you are running online ads and the traffic they are sending has a high traffic they are sending has a high bounce rate you are wasting money bounce rate you are wasting moneyon visitors that are not staying on youron visitors that are not staying on your site and converting. site and converting.
Why is Bounce Rate Important to SEO? Why is Bounce Rate Important to SEO? If your organic traffic has a high If your organic traffic has a highbounce rate it means you are likely notbounce rate it means you are likely notranking for the right keywords or not ranking for the right keywords or not presenting information in a way that presenting information in a way that visitors find appealing. If you know visitors find appealing. If you knowyour keywords are right you may needyour keywords are right you may need to consider testing a site redesign. to consider testing a site redesign.
How Do You Compare? How Do You Compare?The average bounce rate across all industries is 40.5%.The means if your bounce rate is under 40.5% you’re doingbetter than many other businesses.Here are industryspecifics:
A Good Rule of Thumb: A Good Rule of Thumb: “Every website will receiveLess than 15% = GREAT! some amount of low quality traffic through no fault of itsLess than 25% = Good! own. You must do your best to proactively drive high25 – 50% = Average quality traffic to your site because that is whatAbove 50% = Not Good converts into leads and sales. ”
8 Tips for Improving Your Bounce Rate8 Tips for Improving Your Bounce Rate
1. Maintain Top Rankings for Branded Terms1. Maintain Top Rankings for Branded TermsThis means you should be sureto rank in the top spots for yourbrand name.One quick way to make sureyou get the top rankingsfor your branded terms is to setup your social media profiles withthe username as your company name.
2. Provide Relevant Content 2. Provide Relevant ContentObviously the content on your site is going to be largelyfocused on the products or services that you sell. However,when it comes to providing really relevant content you wantto make sure that ad traffic gets dropped onto aspecific page within your site that speaks to the offeror product mentioned in the ad – not the homepage orsome other page.Additionally, you’ll want to make sure that pages on yoursite rank for keywords that are really relevant to what thesearcher might be looking for. Not every page on yoursite should rank for the same set of key terms.
3. Build a Clear Navigation Path/Menu 3. Build a Clear Navigation Path/MenuBe sure that you your main navigation menu is prominentlydisplayed and helps users get to the most popular sectionsof your site.Most people look for navigational menus at the top of awebsite, in the footer and in the sidebars. Placing yournavigation anywhere else may increase your bounce rate.
4. Link to a Glossary Page (If Necessary) 4. Link to a Glossary Page (If Necessary)Link to a glossary page that defines industry terms.This tip is only really important if you are running a veryniche site in which the majority of visitors might not easilyunderstand certain industry terms.
5. Please Search Function Prominently 5. Please Search Function ProminentlySometimes people will land on your site and even if yourcontent is relevant to their search or the ad they clicked on,they won’t find the exact information they are looking for.By placing a search bar onyour website you’ll decreaseyour bounce rate becausethose visitors will be ableto search for more specificInformation that they mightnot see on the first pagethey landed on.
6. Speed Up Page Load Time 6. Speed Up Page Load TimeSlowly loading pages lead to high bounce rates.Visitors are impatient and won’t stick around for acomplex site to load.Speed up your site using the freeGoogle Page Speed plugin.
7. Get Rid of Pop-Up Ads 7. Get Rid of Pop-Up AdsPop-up ads are pretty great at converting visitors intonewsletter subscribers or the like when done right. Thatmeans not popping up immediately upon the first visit.Rather it’s better to show them after a visitor has beenlooking around your site for a while (judged either by timeon site or number of pages per visit); this indicates thatthey are finding value in your site and are likely to want tosubscribe for more information.However, showing popups immediately upon arrivalwill make most people bounce because it comesacross as very spammy. You’re asking for personalcontact information before showing how valuable yourproduct is –that’s just not good website etiquette!
8. Reduce External Linking 8. Reduce External Linking… or have the links open in a new window.It’s nice to link out to other websites that provide moreinformation for your visitors; however, if they click anexternal link and it doesn’t open in a new window youlose the visitor, possibly forever. Be sure to set links toopen in a new window. You can do so by using the“target=_blank” command in your links.For example would set a new link to Google to open in anew window:<a href=” www.google.com “ target=”_blank”> Google </a>