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How to create a unique logo graphic design?

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The website logo design should be easily readable for your target audience. You may have go the designer to do his/her best to create a great logo, but if it is not readable, then it has failed in its main objective.

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How to create a unique logo graphic design?

  1. 1. How to create a unique logo graphic design?
  2. 2. Logo graphic design • Logo design is all around us. To the general public, logos serve as an instant reminder of a company or a product. • To the client they’re the point of recognition on which their branding hangs. • To us designers they represent the challenge of incorporating our clients' ideologies into one single graphic. • Logo is often the first impression your business has on a potential customer, so it’s important for it to be professional and memorable. • A good logo graphic design Calgary is distinctive, appropriate, practical, graphic, simple in form and conveys an intended message
  3. 3. Before you start logo graphic design An effective logo graphic design is: • Learn logo 101 • Establish your own design process • Price your work accordingly • Learn from others
  4. 4. Learn logo 101 • A logo must be simple. A simple logo design allows for easy recognition and allows the logo to be versatile and memorable. • A logo must be memorable. Following closely behind the principle of simplicity is that of memorability. • A logo must be enduring. An effective logo should endure the test of time. • A logo must be versatile. An effective logo should be able to work across a variety of mediums and applications.
  5. 5. Establish your own design process • Design brief. Conduct a questionnaire or interview with the client to get the design brief. • Sketching and conceptualizing. Develop the logo design concepts around the brief and research. • Presentation. Choose to present only a select few logos to the client or a whole collection. Get feedback and repeat until completed. • Research. Conduct research focused on the industry itself, its history, and its competitors.
  6. 6. Price your work accordingly • You have to take a number of factors into consideration when designing a logo/brand identity, such as how many concepts need to be presented, how many revisions will be needed, how much research is required, how big the business is and so on. • The best approach is to draw up a customized quote for each client and to do this you should learn how to price your designs.
  7. 7. Learn from others • By knowing what other brands have succeeded in and why they have succeeded gives you great insight and you can apply that attained knowledge to your own work. • The best approach is to draw up a customized quote for each client and to do this you should learn how to price your designs. • For example. Nike’s logo was created by Caroline Davidson in 1971 and it's a great example of a strong, memorable logo, being effective without color and easily scalable.
  8. 8. Contact US Address : Up Front by Design 700, 1816 Crow child Trail NW Calgary, Alberta T2M 3Y7 Phone : 403.730.2040 Fax : 403.648.0767 Email : info@upfrontbydesign.com Website : http://www.upfrontbydesign.com/

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