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Online Banking


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Online Banking

  1. 1. Online Banking: Internet Commerce Written by: Richard Sullivan and Zhu Wang; Dan Sarel and Howard Marmorstein Presentation by: Allen Thi
  2. 2. How do you do your banking? <ul><li>In person? </li></ul><ul><li>Online? </li></ul><ul><li>By phone? </li></ul><ul><li>Mobile banking? </li></ul>
  3. 3. Online Banking <ul><li>Account Balances </li></ul><ul><li>Account Activities </li></ul><ul><li>Transfer Funds </li></ul><ul><li>Pay Bills </li></ul>
  4. 4. <ul><li>In 2004, 75% of banks had websites </li></ul><ul><li>Out the of 75%, 62% had online banking capabilities. </li></ul>
  5. 5. Why is online banking greater in the East and West as oppose to the center of the nation? From Sullivan and Wang reading
  6. 6. <ul><li>Larger banks adopt online banking </li></ul><ul><li>“ 96% of banks with assets over $300 million reported that they had a Website, compared to only 51 percent of banks with assets under $100 million.” </li></ul>
  7. 7. Why online banking? <ul><li>For the bank: </li></ul><ul><ul><li>Cost saving </li></ul></ul><ul><ul><li>Reduces marginal cost per transaction. </li></ul></ul><ul><li>For the client: </li></ul><ul><ul><li>Convenience </li></ul></ul><ul><ul><li>Efficient </li></ul></ul><ul><ul><li>Easy to use </li></ul></ul>
  8. 8. The Nation on Online Banking… <ul><li>Not all clients are on board. </li></ul><ul><ul><li>Older generation </li></ul></ul><ul><li>The banks have not cut cost. </li></ul><ul><ul><li>Are now cutting cost in our areas of the bank. </li></ul></ul>
  9. 9. Discussion Questions <ul><li>Do you believe online banking and mobile banking will eliminate the need of having a teller? </li></ul><ul><ul><li>Deposits can be made through ATMs. </li></ul></ul><ul><li>What improvements would you suggest to your bank regarding online banking? </li></ul><ul><li>Any bank related questions? </li></ul>
  10. 10. References <ul><li>Sullivan, R, & Wang, Z (2005). Internet Banking: The Exploration In Technology Diffusion and Impact. Retrieved May 20, 2009, from </li></ul><ul><li>Sarel, D, & Marmorstein, H (2003). Marketing Online Banking Services: The Voice of the Customer. Journal of Financial Service Marketing , Retrieved May 20, 2009, from </li></ul>