Personalized Printing

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This presentation introduces variable-content digital printing. This form of printing cost-effectively delivers a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.

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Personalized Printing

  1. 1. REVOLUTIONIZEYOUR COMMUNICATIONS WITH PERSONALIZED PRINTING
  2. 2. You can now make each printed piece as colorful and unique as the person you’re sending it to.PERSONALIZE
  3. 3. > PERSONALIZE With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.
  4. 4. > PERSONALIZE What is variable content? Photo Text Logo Signature Customer Data
  5. 5. > PERSONALIZE And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.
  6. 6. > PERSONALIZE Improved Response Rates with Digital Printing (compared with a static, black-and-white mailing with a response of 0.46%) Add Name Only Add Full Color Add Name Only Plus Full Color Apply Database Info to the Offer 0% 100% 200% 300% 400% 500%Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.
  7. 7. Customize colors, text, and images within yourdocument to produce different versions for different industries, demographics, or geographic zones. CUSTOMIZE
  8. 8. > CUSTOMIZE When you print your document using Variable Data Printing, you can: • Change images • Change colors • Change text
  9. 9. > CUSTOMIZE For example, in one press run of 5,000 quantity, you can… - print 225 using this image and text We serve the growing needs of Health Care… - print 1,675 using this image and text We serve the growing needs of Manufacturing… - and print 3,100 using this image and text We serve the growing needs of the Financial Industry…
  10. 10. > CUSTOMIZE
  11. 11. Economizeyour budget byprinting only whatyou need…even if it’s onlya small quantity. ECONOMIZE
  12. 12. Digital Printing isa Powerful Toolfor One-to-OneMarketing• Relationship marketing• Higher response rates• Print less, benefit more ECONOMIZE
  13. 13. > ECONOMIZE • Eliminate the need to print and store large quantities • Reduce waste of unused, outdated materials • Print small or large quantities …on demand • Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.
  14. 14. > ECONOMIZE • Improved response rates • No need to trash costly, out-of-date marketing or sales pieces • Inventory savings • Shorter printing timelines • Digital transmission of files • Reduced mail-handling costs • Work remains in digital format
  15. 15. > ECONOMIZE The power of variable data You do the math: Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer
  16. 16. > ECONOMIZE VDP allows you to address mail-marketing material during the press-run. Eliminates cost/time requirements with additional labeling/addressing operations.
  17. 17. Visualize printed pieces that showeach of (Company ABC’s) customers just how important they are VISUALIZE
  18. 18. > VISUALIZE Connect with your customers through: DIRECT MAIL NEWSLETTERS BROCHURES INVITATIONS SEMINAR LITERATURE FOLLOW-UP MAILERS RELATIONSHIP MANAGEMENT WEB SITE FULFILLMENT LABELS POINT-OF-SALE
  19. 19. > VISUALIZE Variable Data Printing can also be done on materials other than paper: Clear acetate Static cling material Poly plastics Self-adhesive stock
  20. 20. Get to know the capabilities of Digital Printing and simplify even the most complex marketing strategies with the latest inVariable Data printing technology. FAMILIARIZE
  21. 21. www.allegranetwork.com

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