Adver&sing	
  Specialty	
  Ins&tute’s	
  research	
  team	
  
polled	
  7,000+	
  consumers	
  in	
  21	
  metro	
  areas	...
…	
  including	
  	
  
	
  •	
  New	
  York	
  	
  
	
  •	
  Chicago	
   	
  	
  •	
  Miami	
   	
  	
  •	
  Los	
  Angele...
1.	
  	
  Product	
  Popularity	
  
“What	
  promo&onal	
  	
  
products	
  have	
  you	
  received	
  	
  
in	
  the	
  last	
  12	
  months?”*	
  
*Name	
  ...
1/10th	
  	
  
	
   	
   	
  of	
  a	
  cent	
  	
  
Logoed	
  pens	
  and	
  pencils	
  &e	
  bags	
  for	
  	
  
the	
  ...
Tee	
  It	
  Up!	
  
Although	
  they’re	
  
popular	
  among	
  all	
  
age	
  groups,	
  younger	
  
consumers	
  are	
 ...
Staying	
  Power	
  
Not	
  surprisingly,	
  calendars	
  are	
  held	
  onto	
  
longer	
  than	
  all	
  other	
  promo&...
On	
  Display	
  	
  
Promo&onal	
  calendars	
  are	
  great	
  
branding	
  tools.	
  	
  
76% of consumers who own cale...
Trending	
  Young	
  
Younger	
  consumers	
  are	
  more	
  
likely	
  to	
  have	
  desk	
  accessories	
  
than	
  olde...
Women	
  vs.	
  Men	
  
Women	
  are	
  more	
  
likely	
  than	
  men	
  to	
  own	
  
desk	
  accessories.	
  
Dollar	
  Signs	
  
Looking	
  to	
  target	
  
high	
  earners?	
  A	
  cap	
  
might	
  do	
  the	
  trick.	
  
Those	
 ...
Drink	
  Up!	
  
Branded	
  drinkware	
  
is	
  just	
  as	
  likely	
  to	
  be	
  
kept	
  in	
  the	
  office	
  as	
  
i...
Trending	
  Young	
  
Younger	
  consumers	
  are	
  more	
  likely	
  	
  
to	
  own	
  a	
  promo	
  USB	
  drive	
  tha...
Total	
  Recall	
  
Jackets	
  have	
  the	
  best	
  
adver&ser	
  recall	
  of	
  any	
  
promo&onal	
  product.	
  	
  ...
Pass	
  It	
  On!	
  	
  
Adver&sers’	
  messages	
  ocen	
  go	
  
	
  beyond	
  the	
  ini&al	
  target.	
  
2.	
  	
  Recipients’	
  Views	
  	
  
on	
  Adver@sers	
  
Connect	
  to	
  Your	
  Brand	
  
All	
  categories	
  of	
  promo&onal	
  products	
  
generate	
  favorable	
  impressi...
Even	
  the	
  lowest-­‐scoring	
  ad	
  specialty	
  (health	
  and	
  safety)	
  s&ll	
  manages	
  
to	
  get	
  nearly...
3.	
  	
  Promo	
  Products	
  Make	
  	
  
	
  	
  	
  	
  	
  an	
  Impression	
  
Bags	
  generate	
  the	
  most	
  impressions.	
  
The	
  cost	
  per	
  
impression	
  of	
  an	
  ad	
  
specialty	
  is	
  beIer	
  
than	
  that	
  of	
  TV,	
  
magazin...
Match	
  Your	
  Goals	
  
Items	
  that	
  create	
  the	
  fewest	
  impressions	
  tend	
  
to	
  be	
  those	
  intend...
Brought	
  to	
  you	
  by	
  Allegra	
  
Rely	
  on	
  us	
  as	
  your	
  partner	
  for	
  strategic	
  communica&ons	
...
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts
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What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts

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What You Didn't Know About the Mighty Pen...And Other Essential Promotional Products Facts

  1. 1. Adver&sing  Specialty  Ins&tute’s  research  team   polled  7,000+  consumers  in  21  metro  areas  to   prove  the  power  of  promo&onal  products…      
  2. 2. …  including      •  New  York      •  Chicago      •  Miami      •  Los  Angeles        •  SeaIle    •  Dallas    •  Philadelphia    •  Toronto    •  Vancouver      •  Montreal  
  3. 3. 1.    Product  Popularity  
  4. 4. “What  promo&onal     products  have  you  received     in  the  last  12  months?”*   *Name  up  to  three.  
  5. 5. 1/10th          of  a  cent     Logoed  pens  and  pencils  &e  bags  for     the  lowest  cost-­‐per-­‐impression  in  the   United  States.    
  6. 6. Tee  It  Up!   Although  they’re   popular  among  all   age  groups,  younger   consumers  are  most   likely  to  own  a   branded  shirt.  
  7. 7. Staying  Power   Not  surprisingly,  calendars  are  held  onto   longer  than  all  other  promo&onal  products  —   nine  months  on  average,  compared  to  seven   months  for  the  average  ad  specialty.      
  8. 8. On  Display     Promo&onal  calendars  are  great   branding  tools.     76% of consumers who own calendars say they display them prominently in their homes or offices.
  9. 9. Trending  Young   Younger  consumers  are  more   likely  to  have  desk  accessories   than  older  ones.    
  10. 10. Women  vs.  Men   Women  are  more   likely  than  men  to  own   desk  accessories.  
  11. 11. Dollar  Signs   Looking  to  target   high  earners?  A  cap   might  do  the  trick.   Those  who  earn   $100,000+  are  more   likely  to  wear  a   branded  hat.  
  12. 12. Drink  Up!   Branded  drinkware   is  just  as  likely  to  be   kept  in  the  office  as   in  the  home.  
  13. 13. Trending  Young   Younger  consumers  are  more  likely     to  own  a  promo  USB  drive  than  their     older  counterparts.  
  14. 14. Total  Recall   Jackets  have  the  best   adver&ser  recall  of  any   promo&onal  product.     A  whopping  95%  of   those  who  own  logoed   outerwear  can  recall   the  adver&ser’s  name.  
  15. 15. Pass  It  On!     Adver&sers’  messages  ocen  go    beyond  the  ini&al  target.  
  16. 16. 2.    Recipients’  Views     on  Adver@sers  
  17. 17. Connect  to  Your  Brand   All  categories  of  promo&onal  products   generate  favorable  impressions  of  the   adver&sers  as  a  whole.  Steps  should  be   taken  when  presen&ng  recipients  with  items   that  are  seen  as  more  of  a  commodity     (like  wri&ng  instruments)  to  reinforce  the   adver&ser  connec&on  with  the  item.    
  18. 18. Even  the  lowest-­‐scoring  ad  specialty  (health  and  safety)  s&ll  manages   to  get  nearly  one-­‐quarter  of  recipients  to  feel  more  likely  to  do   business  with  the  adver&ser  in  the  future.    
  19. 19. 3.    Promo  Products  Make              an  Impression  
  20. 20. Bags  generate  the  most  impressions.  
  21. 21. The  cost  per   impression  of  an  ad   specialty  is  beIer   than  that  of  TV,   magazines  and   newspapers.  
  22. 22. Match  Your  Goals   Items  that  create  the  fewest  impressions  tend   to  be  those  intended  mostly  for  one  person,   such  as  health  and  safety  items  and  USB   drives.  The  value  of  these  items  is  more  in  the   connec&on  they  make  with  the  user  than  the   total  number  of  impressions  generated.  
  23. 23. Brought  to  you  by  Allegra   Rely  on  us  as  your  partner  for  strategic  communica&ons   with  measurable  results.   Call  us  today  for  award-­‐winning  graphic  design  and   copywri&ng,  powerful  iden&ty  programs,  website   development  and  op&miza&on,  mobile  marke&ng,   direct  mail  and  email  campaigns,  promo@onal   products,  larger  than  life  signs,  posters  and  banners   and  so  much  more.  Everything  you  need  to  make  your   marke&ng  pay  off  bigger  than  ever  before.    

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