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Introduction to SEO

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Introduction to SEO

  1. 1. Introduction to SEO Steve Burge December 5th, 2008
  2. 2. Request <ul><li>Connect to the internet if you can </li></ul><ul><li>(or look over someone else’s shoulder) </li></ul>
  3. 3. The Point of this Class <ul><li>SEO Misconceptions </li></ul>
  4. 4. Two Classes <ul><li>10.00 Class : General SEO Introduction </li></ul><ul><li>3.00 Class : Joomla SEO Introduction </li></ul>
  5. 5. 7 Reasons Your Traffic Sucks <ul><li>New site </li></ul><ul><li>Uninteresting content </li></ul><ul><li>Not accessible to Google </li></ul><ul><li>Duplicate content </li></ul><ul><li>Shady tactics </li></ul><ul><li>Not using best practices </li></ul><ul><li>Not targeting keywords </li></ul>
  6. 6. #1 New Site <ul><li>Problem : 95% of email is spam and 50% of websites are spam. </li></ul><ul><li>Trust is built, not given. </li></ul><ul><li>Buying old domains is a good idea for valuable sites. </li></ul>
  7. 7. #1 New Site <ul><li>Site age is up to 15% of rankings: </li></ul>
  8. 8. #1 New Site <ul><li>Task for you guys: </li></ul><ul><li>How old is your site? </li></ul><ul><li>What would your perfect domain name be? </li></ul>
  9. 9. #2 Boring Content <ul><li>Search engines want to show what people want to read. </li></ul><ul><li>Who is my audience? </li></ul><ul><li>Am I making them happy? </li></ul>
  10. 10. #2 Boring Content <ul><li>Search engines want to show what people want to read. </li></ul><ul><li>“ We offer solutions” </li></ul><ul><li>“ A wide range of services” </li></ul><ul><li>“ Satisfied customers” </li></ul>
  11. 11. #2 Boring Content <ul><li>Web is a billboard, not a novel: </li></ul>
  12. 12. #3 Hidden Content <ul><li>Flash? </li></ul><ul><li>Text in images? </li></ul><ul><li>Text in Javascript? </li></ul><ul><li>Task for you guys: </li></ul><ul><li>Head to www.seo-browser.com </li></ul>
  13. 13. #4 Duplicate Content <ul><li>Task for you guys: </li></ul><ul><li>Take a 5-word phrase from your site and Google it: </li></ul><ul><li>Does it appear more than once on your site? </li></ul><ul><li>Does it appear on other sites? </li></ul>
  14. 14. #5 Shady Tactics <ul><li>Purchased links </li></ul><ul><li>Hidden text </li></ul><ul><li>Swapping links on a page called “Link Exchange” </li></ul><ul><li>Spamming forums, comments, trackbacks </li></ul>
  15. 15. #6 Not using best practices <ul><li>Simple, unique titles </li></ul><ul><li>Good descriptions </li></ul><ul><li>Keyword-rich URLs </li></ul><ul><li>Notice what’s not here : </li></ul><ul><li>H1 tags, site maps, keyword density </li></ul>
  16. 16. #6 Not using best practices <ul><li>Simple, unique titles </li></ul><ul><li>Around 65 characters </li></ul><ul><li>Use Descriptive Phrases </li></ul>
  17. 17. #6 Not using best practices <ul><li>2) Good descriptions </li></ul><ul><li>160 Characters </li></ul><ul><li>Include your keywords and keyphrases </li></ul>
  18. 18. #6 Not using best practices <ul><li>Do you like these? </li></ul>
  19. 19. #6 Not using best practices <ul><li>Task for you guys: </li></ul><ul><li>Write a title description for your homepage. </li></ul>
  20. 20. #6 Not using best practices <ul><li>3) Keyword-rich URLs </li></ul><ul><li>Task for you guys: </li></ul><ul><li>What’s wrong with this URL? </li></ul><ul><li>mysite.com/index.php?option=com_content&task=view&id=74&Itemid=1 </li></ul>
  21. 21. #6 Not using best practices <ul><li>3) Keyword-rich URLs </li></ul><ul><li>Search engines analyze your URLs for keywords </li></ul><ul><li>SEF URLs avoid having more than URL for the same page </li></ul><ul><li>They are human readable </li></ul>
  22. 22. #7 Not targeting keywords <ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul><ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul><ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul><ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul><ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul><ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul><ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul><ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul><ul><li>Niche, Niche, Niche, Niche, Niche, Niche </li></ul>
  23. 23. #7 Not targeting keywords <ul><li>Task for you guys: </li></ul><ul><li>Narrow down these website topics: </li></ul><ul><li>Web design </li></ul><ul><li>Movies </li></ul><ul><li>Sports </li></ul>
  24. 24. #7 Not Targeting Keywords <ul><li>Task for you guys: </li></ul><ul><li>Write a 4-word slogan </li></ul><ul><li>for your site </li></ul>
  25. 25. #7 Not targeting keywords <ul><li>Keyword research: </li></ul><ul><li>Your own analytics - what are people using to find your site now? </li></ul><ul><li>Google's keyword tool: https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>Keyword Discovery: http://www.keyworddiscovery.com/search.html </li></ul>
  26. 26. Questions

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