Introduction to Joomla SEO

6,353 views

Published on

Intro to Joomla SEO presentation from CMS Expo, December 2008.

Published in: Technology, Design

Introduction to Joomla SEO

  1. 1. Introduction to Joomla SEO Steve Burge December 5th, 2008
  2. 2. Three Joomla Problems <ul><li>URLs </li></ul><ul><li>Metadata </li></ul><ul><li>Too Many Pages </li></ul>
  3. 3. #1 URLs <ul><li>What’s wrong with this? </li></ul><ul><li>www.example.com/index.php?option=com_content&task=view&id=74&Itemid=1 </li></ul>
  4. 4. #1 URLs <ul><li>They are human readable </li></ul><ul><li>Search engines analyze your URLs for keywords </li></ul><ul><li>Keyword URLs avoid having more than URL for the same page </li></ul>
  5. 5. #1 URLs <ul><li>Solution is to turn this … </li></ul><ul><li>index.php?option=com_content&task=view&id=7&Itemid=1 </li></ul><ul><li>Into this … </li></ul><ul><li>great-url-article.html </li></ul>
  6. 6. #1 URLs <ul><li>Three Extensions </li></ul><ul><li>sh404SEF </li></ul><ul><li>Artio SEF </li></ul><ul><li>SEF Advance </li></ul>
  7. 7. #1 URLs <ul><li>When to use </li></ul><ul><li>Default SEF : small sites </li></ul><ul><li>sh404SEF : most sites </li></ul><ul><li>Artio SEF : complex Itemids </li></ul><ul><li>SEF Advance : very large sites </li></ul>
  8. 8. #1 URLs <ul><li>Caution! </li></ul><ul><li>Sometimes sticking with a less- </li></ul><ul><li>than-perfect is better than </li></ul><ul><li>changing URLs </li></ul><ul><li>Change everything else freely, except URLs </li></ul>
  9. 9. #2 Metadata <ul><li>What’s wrong with this? </li></ul>
  10. 10. #2 Metadata <ul><li>Titles and descriptions are there for a reason! </li></ul>
  11. 11. #2 Metadata <ul><li>Page titles are the most </li></ul><ul><li>important onsite SEO factor. </li></ul>
  12. 12. #2 Metadata <ul><li>So can you guess what Joomla </li></ul><ul><li>is missing? </li></ul>
  13. 13. #2 Metadata <ul><li>Solution #1: SEF Patch from Joomlatwork.com </li></ul>
  14. 14. #2 Metadata <ul><li>Solution #2: URL Component </li></ul>
  15. 15. #2 Metadata <ul><li>When to use SEF Patch: </li></ul><ul><li>Ease-of-use is key </li></ul><ul><li>Mostly using core Joomla </li></ul><ul><li>When to use sh404SEF etc: </li></ul><ul><li>Lots of extra extensions </li></ul>
  16. 16. #3 Extra Pages <ul><li>How Joomla.org looks to us: </li></ul>
  17. 17. #3 Extra Pages <ul><li>How Joomla.org looks to </li></ul><ul><li>website builders: </li></ul>
  18. 18. #3 Extra Pages <ul><li>“ I installed a Calendar. It displayed months, weeks or days that did not have an event scheduled. The Googlebot indexed empty calendar event pages out until the year 3,500” </li></ul>
  19. 19. #3 Extra Pages <ul><li>Problem extensions: </li></ul><ul><li>Calendars </li></ul><ul><li>Photo Galleries </li></ul><ul><li>Extensions with Ordered Lists </li></ul><ul><li>Extensions with Review / Report / Contact for Listings </li></ul>
  20. 20. #3 Extra Pages <ul><li>Solution : check your website </li></ul><ul><li>using the site command … </li></ul><ul><li>site:example.com </li></ul>
  21. 21. #3 Extra Pages <ul><li>Solution 1 : Robots.txt </li></ul><ul><li>This is a file in your site root: </li></ul><ul><li>Disallow: /calendar/ </li></ul><ul><li>Disallow: /photos/ </li></ul><ul><li>Disallow: /*.pdf$ </li></ul>
  22. 22. #3 Extra Pages <ul><li>Solution 2 : Nofollow on links. </li></ul><ul><li>Tells Google not to index the </li></ul><ul><li>page you’re linking to. </li></ul><ul><li>SEF Patch </li></ul><ul><li>URL Component </li></ul><ul><li>Search Google for “Alledia nofollow menu” </li></ul>
  23. 23. #3 Extra Pages <ul><li>Solution 3 : Google Webmaster </li></ul><ul><li>Tools </li></ul><ul><li>Dashboard > Tools > Remove URLS </li></ul>
  24. 24. Three Joomla Solutions <ul><li>URLs = insert keywords </li></ul><ul><li>Metadata = improve </li></ul><ul><li>Too Many Pages = remove </li></ul>
  25. 25. Other Useful Tools <ul><li>RSS Feeds: </li></ul><ul><li>Feederator </li></ul><ul><li>BCA Syndicate </li></ul><ul><li>Virtuemart Froogle Feed </li></ul>
  26. 26. Other Useful Tools <ul><li>Site Maps: </li></ul><ul><li>Xmap </li></ul><ul><li>SEF Service Map </li></ul><ul><li>Find plugins for your extension </li></ul>
  27. 27. Other Useful Tools <ul><li>Internal Links – Simply Links </li></ul><ul><li>Create one page per keyword </li></ul>
  28. 28. Over to you …
  29. 29. Coupon <ul><li>Use “denverexpo” for a free </li></ul><ul><li>alledia.com subscription </li></ul>

×