“Innovating Industries: 10 Things You Can Learn About Social Innovation”

1. INNOVATING INDUSTRIES: TEN THINGS YOU CAN LEARN FROM SOCIAL INNOVATION

2. PRESENTED BY: JERRI CHOU, ALL DAY BUFFET MICHAEL KARNJANAPRAKORN, ALL DAY BUFFET IN PARTNERSHIP WITH: DREAMNOW.ORG (RESEARCH) STREAM57 (LIVESTREAM) SPONSORED BY: THE FEAST CONFERENCE (FEASTONGOOD.COM)

3. QUESTIONS OR COMMENTS? 1. TWITTER @ALLDAYBUFFET 2. EMAIL [email_address]

4. TODAY, WE’LL COVER 1. SOCIAL INNOVATION 2. TEN INDUSTRIES 3. TEN WORLD-SHAKING IDEAS 4. TEN THINGS YOU CAN LEARN

5. “ My generation made our money destroying the world, your generation is going to make their money putting it back together.”

6. SOCIAL INNOVATION: Coming up with new and better solutions to the world’s most pressing social problems.

7. LESSONS FROM THESE INDUSTRIES: 1. EDUCATION 2. FOOD 3. HEALTHCARE 4. ENTREPRENEURSHIP 5. CONSUMER PRODUCTS 6. MOBILE 7. TRANSPORTATION 8. JOURNALISM 9. PRODUCTION 10. SCIENCE & GENETICS

8. EDUCATION PROBLEM: 1. We’re moving into a conceptual age where creativity is valued, but education systems haven’t made the transition. 2. Education is stuck in traditional ways of teaching. 3. “We are educating people out of their creative capacities.” - Sir Ken Robinson

9. THE KAOS PILOTS

10. EDUCATION SOLUTION: THE KAOS PILOTS 1. Teaches creativity, innovation, and social entrepreneurship. 2. No classes or subjects. 3. School-work is based on group collaboration.

11. LESSON #1: TRANSFORM (DON’T REFORM) APPROACHES.

12. FOOD PROBLEM: 1. We eat more processed foods than ever. 2. 1/3 of all kids between the ages of 2 and 19 are overweight or obese. 3. Culturally, food has been treated as a necessity and, often issue to be “dealt” with.

13. Slow Food

14. FOOD SOLUTION: SLOW FOOD 1. Promotes natural non-processed or artisanal foods (and producers). 2. Local, organic and quality food enhance health and reduce the likelihood of obesity. 3. Culturally reframes food from individual problem to culturally communal and pleasurable experience.

15. LESSON: ADDRESS THE ROOT CAUSE AND BE GENUINE.

16. HEALTHCARE PROBLEM: 1. Doctors get paid more to treat diseases rather than prevent them. 2. Only 9% of doctors use computers in treating patients. 3. 47M uninsured Americans and 15M with high deductibles.

17. HELLO HEALTH

18. HEALTHCARE SOLUTION: HELLO HEATH 1. Connects patients one-on-one for easy consistent access to their doctors to prevent diseases. 2. Offers communication the way we’re used to communicating (email, IM, etc.) 3. Flexible and affordable plans.

19. LESSON: REMOVE THE MIDDLEMAN AND DO THE TALKING YOURSELF.

20. ENTREPRENEURSHIP PROBLEM: 1. Traditional investors do not invest into “social enterprises.” 2. Donations to non-profit organizations outweigh investments in for-profit/for-good companies. 3. Investors and entrepreneurs are driven by profits, not social impact.

21. ECHOING GREEN

22. ENTREPRENEURSHIP SOLUTION: ECHOING GREEN 1. Invested over $28 million in seed grants to over 471 social entrepreneurs. 2. Sparked social change in forty countries on five continents. 3. Seeded City Year, Teach for America, and Freelancer’s Union.

23. LESSON: INVESTMENT IN SOCIAL ENTERPRISES CAN HAVE HIGH RETURNS AND IMPACT.

24. CONSUMER PRODUCTS PROBLEM: 1. Generates waste and encourages over-consumption. 2. “Eco-friendly” products are still marketed as granola. 3. In 2009, Greenwashing litigation and concern by the FTC increased.

25. Pangea Organics

26. CONSUMER PRODUCTS SOLUTION: PANGEA ORGANICS 1. Fulfills a real need. 2. Sustainability is inherent in the product, not an addition. 3. Modern sustainable product that makes the all around “best” product possible (not just a product with an added benefit).

27. LESSON: CREATE MORE VALUE. MAKE IT MORE EFFICIENT, BEAUTIFUL, AND BETTER FOR THE WORLD.

28. MOBILE PROBLEM: 1. The Digital Divide still exists (6.7 % of the population in Africa has internet access). 2. Mobile phones are mostly used for 1-1 “communication.” 3. Lack of information and open platforms is a major barrier for social change.

29. FrontlineSMS

30. MOBILE SOLUTION: FRONTLINE SMS 1. Offers wider access to information. 2. Creates a network to communicate with large groups through common means. 3. Flexible platform that allows others to create tools and build on top of.

31. LESSON: REFRAME OLD TOOLS FOR NEW UTILITY.

32. TRANSPORTATION PROBLEM: 1. Doesn’t fulfill needs based on maximizing on users’ habits. 2. People who walked to work decreased in the US 34% from 1990. 3. 50% of New York’s air pollution comes from automobile exhaust.

33. Velib

34. TRANSPORTATION SOLUTION: VELIB 1. Transportation when and where you need it. 2. Helps people reconnect with each other. 3. Helps you share/save resources while alleviating the burdens of ownership.

35. LESSON: MONETIZE THE SHARED ECONOMY.

36. JOURNALISM PROBLEM: 1. 279 magazines closed up shop in the first half of 2009. 2. Lag time for information i.e. Twitter getting there first. 3. Editorial choice limiting what is covered and what’s important to people e.g. Iran

37. Ground Report

38. JOURNALISM SOLUTION: GROUND REPORT 1. Lean staff. 2. Immediate on the ground coverage. 3. Coverage by people in the area about what is important to them.

39. LESSON: EMPOWER INDIVIDUALS TO TELL THEIR STORIES.

40. PRODUCTION PROBLEM: 1. Lack of funding. 2. Risk that the market will not what you are selling. 3. Lack of awareness.

41. Kickstarter

42. PRODUCTION SOLUTION: KICKSTARTER 1. Funding from fans what they love (everything from books to EPs). 2. Large group of people can be a tremendous source of money and encouragement. 3. Your supporters will be your greatest marketers.

43. LESSON: GOOD IDEA, COMMUNICATED WELL, CAN SPREAD FAST AND WIDE.

44. SCIENCE & GENETICS PROBLEM: 1. Genetics is a foreign concept. 2. Learning about your genetic history is not accessible or affordable. 3. Debate around how meaningful genetic results are to society.

45. 23andMe

46. SCIENCE & GENETICS SOLUTION: 23andMe 1. Introduces a Do-It-Yourself revolution in disease research. 2. Current cost of kit is $399. 3. Provides a collection of educational materials to guide users on personal journey of genetic discovery.

47. LESSON: DEMOCRATIZING INFORMATION LEADS TO SOCIAL CHANGE.

48. CONCLUSION 1. TRANSFORM (DON’T REFORM) APPROACHES. 2. ADDRESS THE ROOT CAUSE AND BE GENUINE. 3. REMOVE THE MIDDLEMAN AND DO THE TALKING YOURSELF. 4. INVESTMENT IN SOCIAL ENTERPRISES CAN HAVE HIGH RETURNS AND IMPACT. 5. CREATE MORE VALUE. MAKE IT MORE EFFICIENT, BEAUTIFUL, AND BETTER FOR THE WORLD. 6. MONETIZE THE SHARED ECONOMY. 7. REFRAME OLD TOOLS FOR NEW UTILITY. 8. EMPOWER INDIVIDUALS TO TELL THEIR STORIES 9. GOOD IDEA, COMMUNICATED WELL, CAN SPREAD FAST AND WIDE. 10. DEMOCRATIZING INFORMATION LEADS TO SOCIAL CHANGE.

49. CONFERENCES PROBLEM: 1. Ticket prices for high quality conferences are extremely high, blocking out game changing thinkers and doers. 2. Conferences are top down and industry specific when (especially in the social change world), they need to include everyone.

50. THE FEAST

51. CONFERENCES SOLUTION: THE FEAST 1. Every Feast Ticket goes to support the attendance of an amazing on-the-ground social changemaker. 2. Connects micro-sponsors directly to the people they’re sponsoring. 3. Allows full inclusion and true participation.

52. THE FEAST: SOCIAL INNOVATION CONFERENCE THURSDAY, OCTOBER 1, 2009 NEW YORK CITY FEASTONGOOD.COM

53. COMPANY PRESENTATION If you are in NYC, and would like a free presentation on social innovation from All Day Buffet, please contact us at [email_address]

54. THANK YOU TO OUR PARTNERS:

55. OCCUPATION: CHANGE THE WORLD Please visit myoccupation.org for the ebook or dreamnow.org to get involved in the research.

56. CONNECT alldaybuffet.org feastongood.com @alldaybuffet