DIY: Social Media Allan Woodstrom Twin Cities Orthopedics
About Me <ul><li>Marketing Generalist at Twin Cities Orthopedics </li></ul><ul><li>Internet marketing positions with Lawso...
Our Social Media Approach <ul><li>Social Media is a part of our overall Internet marketing strategy. </li></ul><ul><li>Don...
Our Social Media Approach <ul><li>Remarkable   </li></ul><ul><li>Seth Godin, VP of Direct Marketing,  Yahoo. </li></ul><ul...
Helpful Analogy <ul><li>Software to Operating System Relationship </li></ul><ul><li>Microsoft Word runs Microsoft Windows....
Introducing OrthoHawaii  <ul><li>Ryan Thomas is the marketing coordinator at OrthoHawaii. </li></ul><ul><li>He wants to ge...
Twitter.com <ul><li>What is it? </li></ul><ul><li>Mobile blogging. Sharing messages in 160 characters or less. </li></ul><...
Facebook.com <ul><li>What is it? </li></ul><ul><li>Communications software that connects friends and people with like inte...
Youtube.com <ul><li>What is it? </li></ul><ul><li>Largest video library online. </li></ul><ul><li>Why care? </li></ul><ul>...
Flickr.com <ul><li>What is it? </li></ul><ul><li>Second largest photo library online. </li></ul><ul><li>Why care? </li></u...
Slideshare.net <ul><li>What is it? </li></ul><ul><li>Second library of presentations online. </li></ul><ul><li>Why care? <...
Tips <ul><li>Do-it-Yourself </li></ul><ul><li>Test what you don’t know what to do on your personal profiles. </li></ul><ul...
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DIY Social Media

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My presentation at the Minnesota Health Strategy & Communications Network Summer Conference in 2009. Please note that through we were going back and forth between social networking websites.

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  • I would like to thank the MHSCN members and the MHSCN Board for this opportunity to speak. If you have any questions feel free to ask me at anytime. A little more about me, I work in the marketing department at Twin Cities Orthopedics and I manage the social media content at Twin Cities Orthopedics. Prior to my current position, I worked for Yfly.com an entertainment-based social networking site co-founded by Nick Lachey of 98 degrees and MTV reality show Newlyweds.
  • In today’s society we have too many choices and too little time. Suggesting to our physicians that we place a to stop at the Burnsville mall and notice the
  • Lee Aase was a Robert Scoble follower. I am a Seth Godin follower. Most of the time we think of remarkable as meaning something that is “neat.” But in literal context it means something that is worth making a comment about.
  • Moving forward, I am going to start basic because even if you know what something is, maybe this will help you explain what some of the ideas behind social media marketing are.
  • What is facebook? It’s a communications software that runs on the internet.
  • DIY Social Media

    1. 1. DIY: Social Media Allan Woodstrom Twin Cities Orthopedics
    2. 2. About Me <ul><li>Marketing Generalist at Twin Cities Orthopedics </li></ul><ul><li>Internet marketing positions with Lawson Software, Clear Channel Communications and Interactive Development (Yfly.com). Yfly.com was an entertainment based social network, co-founded by Nick Lachey. 250,000 users. </li></ul><ul><li>Built BisonFans.com, a social network for North Dakota State sports fans. (Powered by Ning) </li></ul>
    3. 3. Our Social Media Approach <ul><li>Social Media is a part of our overall Internet marketing strategy. </li></ul><ul><li>Don’t forget about SEO, paid search, and email marketing. </li></ul><ul><li>We want to: </li></ul><ul><li>Have the opportunity to market to people when they want to be marketed to. </li></ul><ul><li>Build awareness through the people who really care about us (employees, patients and their friends and family). </li></ul><ul><li>Take what we already create and share it online. </li></ul><ul><li>Photos, Events, Links and Announcements = Facebook.com </li></ul><ul><li>Videos = Youtube.com </li></ul><ul><li>Photos = Flickr.com </li></ul><ul><li>Presentations = slideshare.net </li></ul><ul><li>Announcements = Twitter.com </li></ul>
    4. 4. Our Social Media Approach <ul><li>Remarkable </li></ul><ul><li>Seth Godin, VP of Direct Marketing, Yahoo. </li></ul><ul><li>“Is something worth making a remark about.” </li></ul><ul><li>People want things and want to do things that tell a story and that give them status. </li></ul><ul><li>Example: Mayo Piano Players </li></ul><ul><li>If 1,000 people share something with 1,000 people on social media, your endorsement reaches a million people. How many employees do you have? </li></ul>
    5. 5. Helpful Analogy <ul><li>Software to Operating System Relationship </li></ul><ul><li>Microsoft Word runs Microsoft Windows. That is a software to an operating system example. </li></ul><ul><li>Facebook runs on the Internet. </li></ul><ul><li>Applications run on Facebook. </li></ul><ul><li>Applications (photos, videos, 1000s of others) are tools you can use to market yourself on social networks. </li></ul>
    6. 6. Introducing OrthoHawaii <ul><li>Ryan Thomas is the marketing coordinator at OrthoHawaii. </li></ul><ul><li>He wants to get started on social media, but doesn’t know where to start. </li></ul>
    7. 7. Twitter.com <ul><li>What is it? </li></ul><ul><li>Mobile blogging. Sharing messages in 160 characters or less. </li></ul><ul><li>Why care? </li></ul><ul><li>If someone wants you to market to them, you should be there. </li></ul><ul><li>How? </li></ul><ul><li>Set-up an account and customize it. </li></ul><ul><li>Follow people and brands you think are interesting. </li></ul><ul><li>Text to 40404. Email photos to twitpic email. Be remarkable. </li></ul><ul><li>www.twitter.com </li></ul>
    8. 8. Facebook.com <ul><li>What is it? </li></ul><ul><li>Communications software that connects friends and people with like interests. </li></ul><ul><li>Why care? </li></ul><ul><li>If someone wants you to market to them, you should be there. </li></ul><ul><li>If you do something remarkable, those who care about your organization will share it with others. </li></ul><ul><li>How? </li></ul><ul><li>Set-up an account. </li></ul><ul><li>Friend people and fan brands you think are interesting. </li></ul><ul><li>Be remarkable. </li></ul><ul><li>www.facebook.com </li></ul>
    9. 9. Youtube.com <ul><li>What is it? </li></ul><ul><li>Largest video library online. </li></ul><ul><li>Why care? </li></ul><ul><li>Second largest search engine. </li></ul><ul><li>Videos are user friendly. </li></ul><ul><li>How? </li></ul><ul><li>Set-up an account. </li></ul><ul><li>Upload any videos you might have. </li></ul><ul><li>Distribute among other sites. </li></ul><ul><li>www.youtube.com </li></ul>
    10. 10. Flickr.com <ul><li>What is it? </li></ul><ul><li>Second largest photo library online. </li></ul><ul><li>Why care? </li></ul><ul><li>Access to partners, media members and customers. </li></ul><ul><li>Photos are search engine friendly in competitve markets. </li></ul><ul><li>How? </li></ul><ul><li>Set-up an account. </li></ul><ul><li>Upload any photos and videos you might have. </li></ul><ul><li>Distribute among other sites. </li></ul><ul><li>www.flickr.com </li></ul>
    11. 11. Slideshare.net <ul><li>What is it? </li></ul><ul><li>Second library of presentations online. </li></ul><ul><li>Why care? </li></ul><ul><li>Access to partners, media members and customers. </li></ul><ul><li>Photos are search engine friendly in competitve markets. </li></ul><ul><li>How? </li></ul><ul><li>Set-up an account. </li></ul><ul><li>Upload any presentations you might have. </li></ul><ul><li>Distribute among other sites. </li></ul><ul><li>www.slideshare.net </li></ul>
    12. 12. Tips <ul><li>Do-it-Yourself </li></ul><ul><li>Test what you don’t know what to do on your personal profiles. </li></ul><ul><li>What to do if you don’t know don’t know how to do something. </li></ul><ul><li>Click buttons. </li></ul><ul><li>Search on Google. </li></ul><ul><li>Ask a friend. </li></ul>

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