Top Ten Learning Questions

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Top Ten Learning Questions

  1. 1. TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010
  2. 2. 1. The first phase in value creation and value delivery sequence is_________. <ul><li>Providing the value </li></ul><ul><li>Communicating the value </li></ul><ul><li>Choosing the value </li></ul><ul><li>Customer value </li></ul><ul><li>Planning the value </li></ul>
  3. 3. 2. In Core Competence the essence is to _____________. <ul><li>Own and control all of the resources </li></ul><ul><li>Outsource all of the resources </li></ul><ul><li>Outsource the essential resources </li></ul><ul><li>Own and nurture the essential resources </li></ul><ul><li>Own and nurture the less critical resources </li></ul>
  4. 4. 3. The following are the Primary relevant activities in the Value Chain concept except <ul><li>Marketing and Sales </li></ul><ul><li>Servicing </li></ul><ul><li>Outbound or Shipping out of final products </li></ul><ul><li>Operations </li></ul><ul><li>Technology development </li></ul>
  5. 5. <ul><li>The following are contents of a Marketing Plan except </li></ul><ul><li>Table of contents </li></ul><ul><li>Promotional alliances </li></ul><ul><li>Executive summary </li></ul><ul><li>Marketing strategy </li></ul><ul><li>Implementation controls </li></ul>
  6. 6. 5. Which of the following is true? <ul><li>Identifying specific product, features, prices and distribution are parts of Choosing the value in the value delivery process </li></ul><ul><li>Sales promotion, advertising and other communication tools are parts of Communicating the value in the Value Delivery process </li></ul><ul><li>The Value Delivery process begins after the development and availability of the product </li></ul><ul><li>Segmentation, Targeting and Positioning or STP is part of the Value Chain concept. </li></ul><ul><li>The concept of Core Competence is to own and nurture all of the resources. </li></ul>
  7. 7. 6. Which of The following is False? <ul><li>Strategic Planning ensures that the company select and executes the right activities </li></ul><ul><li>Marketing plan is a central instrument for directing and coordinating the marketing effort </li></ul><ul><li>A clear and thoughtful mission statement provides a shared sense of purpose, direction and opportunity </li></ul><ul><li>Corporate Culture is defined as shared experiences, beliefs, stories and norms that characterizes the organization </li></ul><ul><li>The Strength and Weakness analysis identifies the external environment of the company </li></ul>
  8. 8. 7. A world class hospital slogan of “ Where Patients are Partners” is an example of <ul><li>Corporate mission </li></ul><ul><li>Corporate vision </li></ul><ul><li>Product definition </li></ul><ul><li>Market definition </li></ul><ul><li>Strategic planning </li></ul>
  9. 9. 8. The medical center’s goal of offering a wellness package is an example of <ul><li>Market Development Strategy </li></ul><ul><li>Product Development Strategy </li></ul><ul><li>Market Penetration Strategy </li></ul><ul><li>Diversification Strategy </li></ul><ul><li>Integrative Growth Strategy </li></ul>
  10. 10. 9. The recent entry of Metro Pacific into the healthcare business with acquisition of some major medical center is an example of <ul><li>Market Development Strategy </li></ul><ul><li>Product Development Strategy </li></ul><ul><li>Market Penetration Strategy </li></ul><ul><li>Diversification Strategy </li></ul><ul><li>Integrative Growth Strategy </li></ul>
  11. 11. 10. Asian Hospital’s alliance with the local hotel establishment in their area to promote medical tourism is an example of <ul><li>Product alliances </li></ul><ul><li>Promotional alliances </li></ul><ul><li>Logistic alliances </li></ul><ul><li>Pricing collaborations </li></ul><ul><li>Service alliances </li></ul>
  12. 12. ANSWERS to TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010
  13. 13. 1. The first phase in value creation and value delivery sequence is_________. <ul><li>Providing the value </li></ul><ul><li>Communicating the value </li></ul><ul><li>Choosing the value </li></ul><ul><li>Customer value </li></ul><ul><li>Planning the value </li></ul>
  14. 14. 2. In Core Competence the essence is to _____________. <ul><li>Own and control all of the resources </li></ul><ul><li>Outsource all of the resources </li></ul><ul><li>Outsource the essential resources </li></ul><ul><li>Own and nurture the essential resources </li></ul><ul><li>Own and nurture the less critical resources </li></ul>
  15. 15. 3. The following are the Primary relevant activities in the Value Chain concept except <ul><li>Marketing and Sales </li></ul><ul><li>Servicing </li></ul><ul><li>Outbound or Shipping out of final products </li></ul><ul><li>Operations </li></ul><ul><li>Technology development </li></ul>
  16. 16. <ul><li>The following are contents of a Marketing Plan except </li></ul><ul><li>Table of contents </li></ul><ul><li>Promotional alliances </li></ul><ul><li>Executive summary </li></ul><ul><li>Marketing strategy </li></ul><ul><li>Implementation controls </li></ul>
  17. 17. 5. Which of the following is true? <ul><li>Identifying specific product, features, prices and distribution are parts of Choosing the value in the value delivery process </li></ul><ul><li>Sales promotion, advertising and other communication tools are parts of Communicating the value in the Value Delivery process </li></ul><ul><li>The Value Delivery process begins after the development and availability of the product </li></ul><ul><li>Segmentation, Targeting and Positioning or STP is part of the Value Chain concept. </li></ul><ul><li>The concept of Core Competence is to own and nurture all of the resources. </li></ul>
  18. 18. 6. Which of The following is False? <ul><li>Strategic Planning ensures that the company select and executes the right activities </li></ul><ul><li>Marketing plan is a central instrument for directing and coordinating the marketing effort </li></ul><ul><li>A clear and thoughtful mission statement provides a shared sense of purpose, direction and opportunity </li></ul><ul><li>Corporate Culture is defined as shared experiences, beliefs, stories and norms that characterizes the organization </li></ul><ul><li>The Strength and Weakness analysis identifies the external environment of the company </li></ul>
  19. 19. 7. A world class hospital slogan of “ Where Patients are Partners” is an example of <ul><li>Corporate mission </li></ul><ul><li>Corporate vision </li></ul><ul><li>Product definition </li></ul><ul><li>Market definition </li></ul><ul><li>Strategic planning </li></ul>
  20. 20. 8. The medical center’s goal of offering a wellness package is an example of <ul><li>Market Development Strategy </li></ul><ul><li>Product Development Strategy </li></ul><ul><li>Market Penetration Strategy </li></ul><ul><li>Diversification Strategy </li></ul><ul><li>Integrative Growth Strategy </li></ul>
  21. 21. 9. The recent entry of Metro Pacific into the healthcare business with acquisition of some major medical center is an example of <ul><li>Market Development Strategy </li></ul><ul><li>Product Development Strategy </li></ul><ul><li>Market Penetration Strategy </li></ul><ul><li>Diversification Strategy </li></ul><ul><li>Integrative Growth Strategy </li></ul>
  22. 22. 10. Asian Hospital’s alliance with the local hotel establishment in their area to promote medical tourism is an example of <ul><li>Product alliances </li></ul><ul><li>Promotional alliances </li></ul><ul><li>Logistic alliances </li></ul><ul><li>Pricing collaborations </li></ul><ul><li>Service alliances </li></ul>
  23. 23. TOP 10 Learning Questions for Developing Marketing Strategies and Plans Chapter 2 Allan Joel G. Morales 22 May 2010

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