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Product Development
Allan C. Tan
Minimum Viable Product
Minimum Viable Product
• Features to see if something will work.
• Building a product that people will use and
pay for.
• ...
Traction
• A measurable set of customers or users that
serves to prove that your startup is "going
places."
Formula
50% Product + 50% Traction = Growth
0% Product + 100% Traction = Superficial
100% Product + 0% Traction = Expensive
Concierge MVP
Generate
Interest
Order Page
Manual
Fulfillment
Collect
Payment
Automate
Traction Development
Optimize MVP
Build Landing
Pages
Ad
Campaigns
Registration /
Pre-order
A/B Tests
Build Feature
MVP
Traction Development
Prototype MVP
Look for
Advocates
Build Prototype
(Paper / Digital)
Pre-sell /
Fundraising
Build MVP
Traction Development
Reuse MVP
Generate
Interest
Build from
clone /
whitelabel
Sell
Analyze
/Customize
Traction Development
Approach by Market Type
• Existing Market
• New Market
• Cloned Market
• Niche Market
Existing Market
• Tested Idea
• Existing Market
• High Risk
• Tough Competition
Examples:
– POS, Inventory
– CRM, ERP
– So...
Existing Market
Goal: Displace the #1 or disrupt the market
Steps:
1. Identify Unfair Advantage
2. Look for advocates / pa...
New Market
• Untested Idea
• New Market
• No/Low Competition
• High Risk
Examples:
• Not possible by definition 
New Market
Goal: Develop the new market
Steps:
1. Build landing page, vids, ads, etc.
2. Talk to domain experts
3. Test th...
Clone Market
• Tested Idea
• Localized Market
• Low Competition
• High Risk
Examples:
– eCommerce, Buy and Sell
– Crowdsou...
Clone Market
Goal: Dominate the Local Market
Step:
1. Validate the local market
2. Check competition
3. Look for existing ...
Niche Market
• Tested or Untested Idea
• Domain Expertise
• Low Risk
• Low Competition
Examples:
– Relocation Software
– S...
Niche Market
Goal: Dominate the market
Step:
1. Leverage network and expertise
2. Build prototype
3. Presell
4. Build
5. S...
Summary
Risk Compe-
tition
Concierge
MVP
Optimize
MVP
Prototype
MVP
Reuse
MVP
Existing Market Hi Hi ★ ★ ★★★★★ ★
New Market...
Project Tracking Tools
MVP Tools
Testing Tools
Agile / Scrum
Writing Requirements
Scrum Board
Measuring Progress
• By Business Value, not hours or features.
Resources
• http://media.balsamiq.com/ebooks/Balsamiq-
Interviews.pdf
• http://www.usefulusability.com/24-usability-
testi...
Thank You
Allan C. Tan, SCEA, PMP
CEO/President
Email: allan@ideyatech.com
http://www.ideyatech.com/
allanctan
@allanctan ...
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Product development

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Product Development Strategies for startups

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Product development

  1. 1. Product Development Allan C. Tan
  2. 2. Minimum Viable Product
  3. 3. Minimum Viable Product • Features to see if something will work. • Building a product that people will use and pay for. • Not to see if the product can be built in terms of technical feasibility. • Days worth of work, not weeks or months.
  4. 4. Traction • A measurable set of customers or users that serves to prove that your startup is "going places."
  5. 5. Formula 50% Product + 50% Traction = Growth 0% Product + 100% Traction = Superficial 100% Product + 0% Traction = Expensive
  6. 6. Concierge MVP Generate Interest Order Page Manual Fulfillment Collect Payment Automate Traction Development
  7. 7. Optimize MVP Build Landing Pages Ad Campaigns Registration / Pre-order A/B Tests Build Feature MVP Traction Development
  8. 8. Prototype MVP Look for Advocates Build Prototype (Paper / Digital) Pre-sell / Fundraising Build MVP Traction Development
  9. 9. Reuse MVP Generate Interest Build from clone / whitelabel Sell Analyze /Customize Traction Development
  10. 10. Approach by Market Type • Existing Market • New Market • Cloned Market • Niche Market
  11. 11. Existing Market • Tested Idea • Existing Market • High Risk • Tough Competition Examples: – POS, Inventory – CRM, ERP – Social Networking – Notetaking
  12. 12. Existing Market Goal: Displace the #1 or disrupt the market Steps: 1. Identify Unfair Advantage 2. Look for advocates / partners 3. Create Prototype 4. Presell the solution, test the market 5. Build the dream team or outsource partner 6. Sell the solution
  13. 13. New Market • Untested Idea • New Market • No/Low Competition • High Risk Examples: • Not possible by definition 
  14. 14. New Market Goal: Develop the new market Steps: 1. Build landing page, vids, ads, etc. 2. Talk to domain experts 3. Test the market 4. Build the dream team or technical partner 5. Develop the MVP 6. Teach the market and gain traction 7. Maintain your leadership
  15. 15. Clone Market • Tested Idea • Localized Market • Low Competition • High Risk Examples: – eCommerce, Buy and Sell – Crowdsourcing, Microtasking
  16. 16. Clone Market Goal: Dominate the Local Market Step: 1. Validate the local market 2. Check competition 3. Look for existing solution – Clone scripts – Commercial software – Whitelabels 4. Customize 5. Sell
  17. 17. Niche Market • Tested or Untested Idea • Domain Expertise • Low Risk • Low Competition Examples: – Relocation Software – Sports Betting – Insurance Software – Legal Research
  18. 18. Niche Market Goal: Dominate the market Step: 1. Leverage network and expertise 2. Build prototype 3. Presell 4. Build 5. Sell
  19. 19. Summary Risk Compe- tition Concierge MVP Optimize MVP Prototype MVP Reuse MVP Existing Market Hi Hi ★ ★ ★★★★★ ★ New Market Hi Lo ★★ ★★★★★ ★★ Clone Market Med Lo ★★ ★ ★★★ ★★★★★ Niche Market Lo Lo ★★★ ★★★★ ★★★★★ ★★
  20. 20. Project Tracking Tools
  21. 21. MVP Tools
  22. 22. Testing Tools
  23. 23. Agile / Scrum
  24. 24. Writing Requirements
  25. 25. Scrum Board
  26. 26. Measuring Progress • By Business Value, not hours or features.
  27. 27. Resources • http://media.balsamiq.com/ebooks/Balsamiq- Interviews.pdf • http://www.usefulusability.com/24-usability- testing-tools/
  28. 28. Thank You Allan C. Tan, SCEA, PMP CEO/President Email: allan@ideyatech.com http://www.ideyatech.com/ allanctan @allanctan ph.linkedin.com/in/allanctan/

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