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@AllanSchoenberg
 @MichaelAShore

  @CMEGroup

  #SM4Finance
CME Group Overview
• #1 futures exchange
  globally by volume
• Multiple asset classes               Combination is greate...
Significantly Increasing Product Breadth
Through Partnerships Over Last 12 Months
                     • iBovespa
        ...
“Social media is people
   having real-time
 conversations online.”




                          5
3.0




1.0



      2.0
4.0
“Social media is the
new trading floor – it’s
  where traders now
  connect virtually.”



                           8
Content Matters
Brand Enthusiasm




  Build                       Customer
Advocacy                       Service




               Issu...
Go to Your Audience
• Customers/traders

• Partners

• Lawmakers           Accessible
• Regulators          Transparent
• Media               ...
•   Where it all started (2007)

•   Fan/Like page

•   Objective is education
•   Company profile

•   5 Groups (4 private)

•   24/7 focus groups
•   Launched March 2010

•   Thought leadership

•   Regulatory focus…for now
“I ended up having
  one of my best days
in months that night,"
   Mr. Grisafi said. "It
 really affected me, to
   the su...
@StockTwits – the human ticker




                                 17
What Drives Our
Content?
• News -- media and bloggers

• Make RSS your friend

• Partnerships

• Listen and respond

• Be original

• Regulations
Validation?
756,000 Followers
938 Twitter Lists
The Google Effect




                    23
Awards




   FOW Magazine – 2009 Innovation in Customer Service Award
Lessons Learned About Content

• This is not about you…it’s about them (70/30)

• It’s not a silver bullet

• Be social…mo...
Next Steps?

• Company education/training

• Financial Services/B2B Recognition (top 5)

• Continue to connect with people...
Twitter:
       @AllanSchoenberg
       @MichaelAShore
       @CMEGroup

Blog: http://www.cmegroup.com/openmarkets
      h...
From Financial Currency to Social Currency
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From Financial Currency to Social Currency

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Presented at June 17 at the Ragan Communications Social Media for Financial Communicators event

Published in: Business, Economy & Finance
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From Financial Currency to Social Currency

  1. 1. @AllanSchoenberg @MichaelAShore @CMEGroup #SM4Finance
  2. 2. CME Group Overview • #1 futures exchange globally by volume • Multiple asset classes Combination is greater than the sum of its parts • Provide futures & options on futures trading & clearing • FY 2009 Revenue of $2.6B • Deep liquidity in key benchmarks • Strong record of growth across all asset classes through acquisitions and • Diverse, committed customer base strategic partnerships • Vertically integrated technology – CBOT Holdings (2007) and clearing • Commitment to excellence, – NYMEX Holdings (2008) innovation and customer focus – BM&FBOVESPA (2008) 3 – Dow Jones Indexes (2010)
  3. 3. Significantly Increasing Product Breadth Through Partnerships Over Last 12 Months • iBovespa • KOSPI 200 Equities • Nifty 50 • TIIE 28 • New indexes across cash, OTC, derivatives Index Services • Options volatility indexes on gold, corn, soybeans and crude oil • Mexican bonds Interest Rates • Overnight interest rates • Crude palm oil Commodities • Oman crude oil Green Products • Emissions 4
  4. 4. “Social media is people having real-time conversations online.” 5
  5. 5. 3.0 1.0 2.0
  6. 6. 4.0
  7. 7. “Social media is the new trading floor – it’s where traders now connect virtually.” 8
  8. 8. Content Matters
  9. 9. Brand Enthusiasm Build Customer Advocacy Service Issues Management
  10. 10. Go to Your Audience
  11. 11. • Customers/traders • Partners • Lawmakers Accessible • Regulators Transparent • Media Authentic • Influencers • Employees
  12. 12. • Where it all started (2007) • Fan/Like page • Objective is education
  13. 13. • Company profile • 5 Groups (4 private) • 24/7 focus groups
  14. 14. • Launched March 2010 • Thought leadership • Regulatory focus…for now
  15. 15. “I ended up having one of my best days in months that night," Mr. Grisafi said. "It really affected me, to the sum of a large amount of money.”
  16. 16. @StockTwits – the human ticker 17
  17. 17. What Drives Our Content?
  18. 18. • News -- media and bloggers • Make RSS your friend • Partnerships • Listen and respond • Be original • Regulations
  19. 19. Validation?
  20. 20. 756,000 Followers
  21. 21. 938 Twitter Lists
  22. 22. The Google Effect 23
  23. 23. Awards FOW Magazine – 2009 Innovation in Customer Service Award
  24. 24. Lessons Learned About Content • This is not about you…it’s about them (70/30) • It’s not a silver bullet • Be social…monitor, listen, respond • Try new things and benchmark • Understand the risks/rewards • Embrace face to face
  25. 25. Next Steps? • Company education/training • Financial Services/B2B Recognition (top 5) • Continue to connect with people -- monitor, listen, respond • Video 26
  26. 26. Twitter: @AllanSchoenberg @MichaelAShore @CMEGroup Blog: http://www.cmegroup.com/openmarkets http://www.b2bvoices.com LinkedIn: http://www.linkedin.com/in/allanschoenberg http://www.linkedin.com/in/michaelshore You can download this presentation here: http://www.slideshare.net/allancme

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