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Prn mini view


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wire distribution, media targeting and monitoring

Published in: Business, Technology
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Prn mini view

  1. 1. Why PR Newswire?<br />
  2. 2. #1in Earned Media Pickup<br />
  3. 3. #1in Online Visibility<br />
  4. 4. Releases on <br />are viewed by over two million unique visitors each month.<br />Source:<br />
  5. 5. #1in Media Relations<br />
  6. 6. Exclusive providerof media-only Web site with reporters and bloggers from more than 27,000 news organizations and over 1.5 million releases viewed each monthLargest dedicated staff focused on media relations and audience development <br />
  7. 7. We See the Big Picture<br />Successful Communications Plans Include:<br />Targeting & Engagement<br />Media Database<br />Experts Database<br />Online Newsroom<br />Distribution<br />Global ReachAudiences SEOSocial<br />Monitoring & Measurement<br />Pick UpEffectivenessSocial Media<br />Multimedia<br />Distribution Strategic PlacementProductionMultimedia Library<br />
  8. 8. Distribution Services<br />
  9. 9. How PR Newswire Reaches Your Audiences<br /><ul><li> 22,000+ Newsrooms Nationwide
  10. 10. 90,000+ Journalists via media-only ‘PR Newswire for Journalists’ website
  11. 11. Direct feeds into government news systems feeding The White House, Capitol Hill and numerous Cabinet agencies
  12. 12. 5,000+ online news sites and search engines (Google, Yahoo News, AOL, etc)
  13. 13. Posting and archiving of news on, with 2 million visitors monthly
  14. 14. Posting and archiving of news on world’s leading databases (LexisNexis, Factiva, etc)</li></li></ul><li>Your Story’s Potential Reach<br />Traditional media<br />Social media<br />Your <br />Release<br />Web coverage<br />
  15. 15. Reach your target audience by selecting one of PR Newswire's national, regional, local and specialty<br />newslines – all releases are coded to reach influencers interested in your news. <br />
  16. 16. Domestic Distribution<br />
  17. 17. PR Newswire offers the industry’s most comprehensivepress release analytics. (No one else comes close.)<br />
  18. 18. Measure the Effectiveness of Your Release<br />Total Results – See the number of release views, postings and views resulting from search engines (SEO)<br />Release Trends – Review charts of release views, postings or search results over time; all compared against the cumulative total.<br />Visibility & Engagement – Quickly gauge how well your release did compared against the average<br />Improve over time – Compare your releases against your previous efforts.<br />
  19. 19. Targeting & Engagement<br />
  20. 20. Sample Media Database Entry<br />Name, title & media organization<br />Contact details<br />Pitching profile – shows the influencer’s scope of coverage and recent articles.<br />
  21. 21. We Make Targeting the Media Quick & Easy<br />Match suggestions as you type save time and increase accuracy.<br />Full profile available by holding mouse over contact name to limit clicks and save time.<br />Outlet profiles available too.<br />
  22. 22. Living Lists Keep Your Contacts Up to Date<br />To save a list as a living list just check this box and the software will take care of the rest<br />Automatic alerts keep you informed of changes and replacements. <br />You can also make edits within the database if you’re not satisfied with updated contact.<br />
  23. 23. Monitoring & Measurement<br />
  24. 24. Monitoring & Measuring Social Media Buzz<br />Demographics – Gender, age and regional information<br />Top Topics – Conversations around your brand<br />Buzz volume – Number of mentions over time.<br />Sentiment – Measure tone of your brand’s buzz: positive, negative or neutral <br />Influencers – Identify the most influential sources.<br />
  25. 25. We connect you with your <br />audiences everywhere.<br />
  26. 26. Multimedia Production Services<br />Audio Production &Distribution<br />Video Production &Distribution<br />Satellite Media Tours<br />Co-op Media Tours<br />Radio Media Tours<br />Webcasting<br />Podcasting<br />DVD/Tape Production<br />