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Using Mobile Apps to Enhance Marketing
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Using Mobile Apps to Enhance Marketing
1.
Using Mobile Apps
to Enhance Your Marketing Homer 3rd Annual Business, Marketing, and Technology Seminar September 2011
2.
Going Mobile
Why mobile? Mobilized sites Mobile apps QR Codes Augmented Reality
3.
Are You Social?
4.
Mobile vs. Web
5.
Mobile Consumers
Pew
6.
Who’s Mobile?
7.
Why Mobile?
Portable Pervasive Loca@on Aware (GPS) Socially Connected Enhanced Experience
8.
Goals Target Actions Resources
9.
Is Your Site
Ready?
10.
Not ready!
11.
Take your website
12.
View on a
Phone
13.
Mobile friendly?
14.
How to Mobilize
Outerwoven bMobilized MoFuse Mobify Wirenode
15.
Mobile Apps
16.
For the Customer
Portable Convenient Social Omnipresent FUN
17.
For the Business
Pervasive In@mate Socially-‐enabled User Generated Word-‐of-‐mouth
18.
Foursquare
Find friends Share tips Get perks
19.
Yelp
Find places Get reviews Share reviews
20.
Facebook Places
Check ins Check in deals Join friends
21.
Instagram
Share photos Post comments Build community
22.
Foodspotting
Locate places See reviews Recommend food
23.
Pinterest
“Pin” images Showcase items Review and share
24.
Trover Find
& share places Make comments Build community
25.
QR Codes 2-dimensional
bar codes
26.
QR Codes
27.
QR Codes
28.
QR Collateral
29.
QR Desinations
30.
31.
QR Code
32.
QR Code
33.
QR Code
34.
Destination Actions
Value
35.
36.
Augmented Reality
Augmented Reality
37.
Augmented Reality
38.
Augmented Reality
39.
Augmented Reality
40.
Goals Target Actions Resources
41.
Going Mobile Aliza
Sherman SheKnowsMobile.com @alizasherman