Socialmediaoverview

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coming up with a simple framework for identifying and defining social media - so the layperson can understand.

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Socialmediaoverview

  1. 1. Understanding Social Media (an overview)‏
  2. 2. Ask Yourself... <ul><li>What are your goals? </li></ul><ul><li>Who is your audience? </li></ul><ul><li>What is your capacity? </li></ul><ul><li>What is your commitment? </li></ul>
  3. 3. What is Web 2.0? Enhances creativity Promotes information sharing Facilitates collaboration Creates linkages
  4. 4. What are Web 2.0 tools? Blogs Microblogs Social Networks Bookmarking Sites Content Rating Sites Audio Podcasting Videocasting RSS Feeds Widgets
  5. 5. Social Media Overload
  6. 6. The Old Way of the Web Broadcasting Listening
  7. 7. The New Way of Web 2.0 Communicating Connecting Collaborating Facilitating and Listening Broadcasting
  8. 8. Blogging <ul><li>Free : Blogger, Wordpress.com </li></ul><ul><li>Fee : Typepad </li></ul><ul><li>Server : Movable Type, Wordpress </li></ul>
  9. 9. Microblogging <ul><li>Text : Twitter, Pownce Jaiku, Plurk </li></ul><ul><li>Multimedia : Tumblr, Scrapblog </li></ul><ul><li>Audio : Jott, Utterz </li></ul><ul><li>Video : Seesmic, 12seconds.TV </li></ul>
  10. 10. Types of Social Networks <ul><li>Professional : LinkedIn, BizNik, Xing </li></ul><ul><li>General : MySpace, Facebook </li></ul><ul><li>Niche : Dogster, Virb </li></ul><ul><li>Multimedia : Flickr, YouTube </li></ul>
  11. 11. Bookmarking Sites <ul><li>Mag.nolia </li></ul><ul><li>del.icio.us </li></ul><ul><li>NetClips </li></ul><ul><li>StumbleUpon </li></ul>
  12. 12. Content Rating Sites <ul><li>Digg </li></ul><ul><li>Reddit </li></ul><ul><li>NewsVine </li></ul><ul><li>Kirtsy </li></ul>
  13. 13. Audio Podcasting <ul><li>Jott </li></ul><ul><li>Utterz </li></ul><ul><li>Calliflower </li></ul><ul><li>LibSyn </li></ul>
  14. 14. Videocasting <ul><li>Blip TV </li></ul><ul><li>Viddler </li></ul><ul><li>UStream.tv </li></ul><ul><li>Qik </li></ul>
  15. 15. RSS Feeds / Readers <ul><li>Feedburner.com </li></ul><ul><li>Google Reader </li></ul><ul><li>Bloglines </li></ul><ul><li>RSS Reader </li></ul>
  16. 16. Widgets <ul><li>Widgetbox </li></ul><ul><ul><li>Twitter badge </li></ul></ul><ul><ul><li>MyBlogLog roll call </li></ul></ul><ul><ul><li>Utterz audio </li></ul></ul><ul><ul><li>ShareThis </li></ul></ul><ul><ul><li>Lijit </li></ul></ul>
  17. 17. Linking & Posting <ul><li>Twitterfeed – blog to Twitter </li></ul><ul><li>Tumblr – lifestream </li></ul><ul><li>Facebook – Twitter updates </li></ul><ul><li>HelloTxt & Ping.fm - blasts </li></ul>
  18. 18. Aliza Sherman mediaegg.com twitter.com/alizasherman

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