Social Media & PR: Good Bedfellows?

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Are Social Media & PR Good Bedfellows? Presentation by Aliza Sherman to PRSA Fairbanks

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Social Media & PR: Good Bedfellows?

  1. 1. Social Media and PR: Good bedfellows?
  2. 2. Social Media Tools blogs micro blogs podcasts videocasts photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks wikis
  3. 3. Social Media is intimate...
  4. 4. Conversation
  5. 5. <ul><li>Social Media is </li></ul><ul><ul><ul><ul><ul><li>about relationships. </li></ul></ul></ul></ul></ul>
  6. 6. People Sharing News & Connecting with Friends
  7. 7. To use social media well, you must...
  8. 8. Listen
  9. 9. Interact
  10. 10. Engage
  11. 11. “ Social Media is not a campaign. It is a commitment.”
  12. 12. The old way...
  13. 13. Broadcast
  14. 14. The Social Media way...
  15. 15. Word of Mouth
  16. 16. The old way...
  17. 17. Circulation
  18. 18. The Social Media way...
  19. 19. Friends, Fans, Followers
  20. 20. Social media considerations...
  21. 21. How do they communicate?
  22. 22. How much time do you have?
  23. 24. Pick the Right Tools
  24. 25. Social Media Release Template
  25. 26. Social Media Release Builder
  26. 27. Social Media Releases - Search
  27. 28. Social Media Release (SMR)
  28. 29. Social Media Release (SMR)
  29. 30. Social Media Powered Release
  30. 31. Social Media Newsroom
  31. 32. Social Media Newsroom - Feed
  32. 33. blogs
  33. 35. social networks
  34. 37. microblogs
  35. 39. Integrate
  36. 40. Manage
  37. 41. Monitor
  38. 42. Measure
  39. 43. Listen
  40. 44. Interact
  41. 45. Engage
  42. 47. presented by Aliza Sherman Aliza Sherman <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizasherman </li></ul><ul><li>www.conversify.net </li></ul><ul><li>[email_address] </li></ul>

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