Social Media Oh My

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Presentation I gave in Wyoming to business owners

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Social Media Oh My

  1. 1. Blogs, Microblogs, Social Networks, Oh My! <ul><li>wyendotbiz.ning.com </li></ul><ul><li>conversify.net </li></ul>
  2. 2. Blogs Microblogs Social Networks Podcasts Social Media Releases Best Practices & Pitfalls Measurement
  3. 3. What is Social Media? <ul><li>Tools & sites that facilitate “socializing” & sharing. </li></ul>
  4. 4. Social Media Marketing uses Web 2.0 tools to stimulate... <ul><li>CONVERSATIONS </li></ul>
  5. 5. What are Web 2.0 Tools? Web 2.0 Tools blogs micro blogs podcasts wikis photo sharing video sharing content rating bookmark sharing virtual worlds RSS feeds social networks cloud working
  6. 6. Before you begin, ask... <ul><li>Who is your audience? </li></ul><ul><li>What are your business goals? </li></ul><ul><ul><li>increase brand awareness </li></ul></ul><ul><ul><li>build your reputation </li></ul></ul><ul><ul><li>increase brand loyalty </li></ul></ul><ul><ul><li>dialogue with potential customers </li></ul></ul><ul><ul><li>turn customers into evangelists </li></ul></ul>
  7. 7. Social Media Tool Mix <ul><li>Blogger.com </li></ul><ul><li>Facebook Page </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn Group </li></ul><ul><li>Twitter </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul>
  8. 8. Blogs <ul><li>Current </li></ul><ul><li>Compelling voice </li></ul><ul><li>Targeted </li></ul><ul><li>Conversational </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Social media friendly </li></ul>
  9. 9. Microblogs <ul><li>140 characters </li></ul><ul><li>SMS enabled </li></ul><ul><li>Conversations </li></ul><ul><li>Gateways </li></ul><ul><li>Followers/Following </li></ul><ul><li>RSS Feeds </li></ul>
  10. 10. Social Networks <ul><li>Facebook Pages </li></ul><ul><li>Facebook Social Ads </li></ul><ul><li>MySpace </li></ul><ul><li>LinkedIn </li></ul><ul><li>Niche </li></ul><ul><li>White Label </li></ul>
  11. 11. Podcasts <ul><li>Audio or Video </li></ul><ul><li>Portable and Sharable </li></ul><ul><li>Low production costs </li></ul><ul><li>Embedded players </li></ul><ul><li>Interactive </li></ul><ul><li>iTunes </li></ul>
  12. 12. Social Media Roadmap Blog Twitter LinkedIn MySpace Facebook Utterli YouTube Site
  13. 13. Broadcast & Distribute <ul><li>The Social Media Press Release </li></ul>
  14. 14. Social Media Release builder <ul><li>PitchEngine releases & newsrooms </li></ul>
  15. 15. Social media release <ul><li>images, video, logo </li></ul>
  16. 16. Social media release <ul><li>Social sharing, shortened URL, more news, RSS </li></ul>
  17. 17. SMM Best Practices <ul><li>Starts with listening. </li></ul><ul><li>Stimulates conversations. </li></ul><ul><li>Requires strategy and planning like any other form of marketing. </li></ul><ul><li>Is authentic and transparent. </li></ul><ul><li>Is interconnected. </li></ul>
  18. 18. Social Media Marketing Pitfalls <ul><li>Overly commercial </li></ul><ul><li>Fake </li></ul><ul><li>Too controlled </li></ul><ul><li>Neglected </li></ul><ul><li>Disconnected </li></ul><ul><li>Failure to engage </li></ul>
  19. 19. Measure & Evaluate <ul><li>Web Site - Traffic, referrers, conversions </li></ul><ul><li>Blogs - Traffic, referrers, subscriptions </li></ul><ul><li>Microblogs - followers </li></ul><ul><li>Social Networks - friends, contacts </li></ul><ul><li>Multimedia Sites - views, listens </li></ul><ul><li>Virtual Worlds - Traffic, group members, purchases </li></ul>
  20. 20. Blogs, Microblogs, Social Networks, Oh My! <ul><li>Aliza Sherman </li></ul><ul><li>[email_address] </li></ul><ul><li>www.conversify.net </li></ul><ul><ul><li>www.mediaegg.com </li></ul></ul>

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