Social Media Meets Economic Development

1,757 views

Published on

Presentation for Alaska BEDC.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,757
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
41
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Social Media Meets Economic Development

  1. 1. Social Media meets Economic Development
  2. 2. This is Social Media. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
  3. 3. Comments Public or Private Current Posts Share Blog
  4. 4. Comments Public Updates “Likes” Tabs Share Social Network: Facebook
  5. 5. @ and DM Public “Tweets” Followers Following Retweet Microblog: Twitter
  6. 6. Social Media is LISTENING
  7. 7. Social Media is CONVERSATION
  8. 8. Social Media powers BRANDS.
  9. 9. Social Media is MEASURABLE
  10. 10. QuickTime™ and a Photo - JPEG decompressor are needed to see this picture. Listen ParticipatePromote Publish Build Community Original concept by Beth Kanter 15 min/day 20 min/day 30 min/day 3-5 hrs/wk 5-10 hrs/wk Social Media takes TIME Low Engagement High Engagement Content IntensiveNo Engagement Broadcast/Share + + + +
  11. 11. WHO?
  12. 12. Who are you trying to reach?
  13. 13. How?
  14. 14. How do they communicate?
  15. 15. WHAT?
  16. 16. Leads?
  17. 17. Deals?
  18. 18. Jobs?
  19. 19. Revenue?
  20. 20. Reach People
  21. 21. 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channels 5. Wrong tactics Why Social Media Fails
  22. 22. Strategy Objectives Tactics
  23. 23. Strategy Objectives Tactics
  24. 24. Strategy: Leverage social media for economic development Strategy Objectives Tactics
  25. 25. Your Organization Local Regional National Global Social Media Reach
  26. 26. Objective: Increase inquiries, stimulate jobs Strategy Objectives Tactics
  27. 27. Before you continue: Identify your assets
  28. 28. Economic Incentives
  29. 29. Business Resources
  30. 30. Quality of Life
  31. 31. Pick the right tools.
  32. 32. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
  33. 33. Home base. Repository. Static. Harder to update. Website News Projects Resources
  34. 34. Blog Social media hub. Current information. Dynamic. Easier to update. Current events Project updates Case Studies
  35. 35. Gateways. Brand building. Input and feedback. Interactive. Feed Share Interact Social Networks
  36. 36. High impact. Storytelling. Shareable. Potentially viral. Photos Video Audio Multimedia
  37. 37. Set up a blog to publish quickly and easily, provide current information, news, positive stories. Tactic : Strategy Objectives Tactics
  38. 38. Set up a LinkedIn account to cultivate warm leads through your existing professional contacts. Tactic : Strategy Objectives Tactics
  39. 39. Cultivate a fan base with a Facebook Page to build your brand, increase awareness and stimulate inquiries. Tactic : Strategy Objectives Tactics
  40. 40. Build a following on Twitter and communicate directly with local and national/global stakeholders. Tactic : Strategy Objectives Tactics
  41. 41. Examples: Social Media in Use
  42. 42. Microsite project an edgier imageproject an edgier image Metro Orlando Economic Development Commission
  43. 43. Facebook connect to stakeholdersconnect to stakeholders Metro Orlando Economic Development Commission
  44. 44. Twitter update about efforts & eventsupdate about efforts & events Metro Orlando Economic Development Commission
  45. 45. YouTube showcase story ideas for mediashowcase story ideas for media Metro Orlando Economic Development Commission
  46. 46. Flickr stimulate user-generated contentstimulate user-generated content Metro Orlando Economic Development Commission
  47. 47. Metro Orlando Economic Development Commission connect to stakeholders. update about efforts and events. showcase story ideas for media. user-generated content. communicate “edgier” image. Microsite Facebook Twitter YouTube Flickr
  48. 48. Facebook communicate with alumnicommunicate with alumni Republic County Economic Development
  49. 49. YouTube promote positive imagespromote positive images Republic County Economic Development
  50. 50. communicate with alumni. promote positive images. identify businesses to recruit. promote “feel-good” stories. sell vacated buildings. Facebook YouTube LinkedIn eBay Republic County Economic Development
  51. 51. share news and storiesshare news and stories The Greater Richmond Partnership, Inc. Blog
  52. 52. promote region and activitiespromote region and activities The Greater Richmond Partnership, Inc. Facebook
  53. 53. LinkedIn connect with site selectorsconnect with site selectors The Greater Richmond Partnership, Inc.
  54. 54. Twitter share news & informationshare news & information The Greater Richmond Partnership, Inc.
  55. 55. YouTube relocation testimonialsrelocation testimonials The Greater Richmond Partnership, Inc.
  56. 56. Flickr promote the regionpromote the region The Greater Richmond Partnership, Inc.
  57. 57. share news and stories. promote region and activities. connect with site selectors. provide testimonials. publicize jobs. Blog Facebook Twitter YouTube Flickr The Greater Richmond Partnership, Inc. LinkedIn
  58. 58. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss Geo-Geo- NetworkNetwork ss Geo-Geo- NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing ContentContent RatingRating ContentContent RatingRating BookmarBookmar k Sharingk Sharing BookmarBookmar k Sharingk Sharing PodcastinPodcastin gg PodcastinPodcastin gg RSSRSS FeedsFeeds RSSRSS FeedsFeeds WidgetsWidgetsWidgetsWidgets CloudCloud WorkingWorking CloudCloud WorkingWorking MobileMobileMobileMobile SocialSocial GamingGaming SocialSocial GamingGaming AugmentAugment ed Realityed Reality AugmentAugment ed Realityed Reality ShinyShiny NewNew ThingThing ShinyShiny NewNew ThingThing WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
  59. 59. BlogsBlogsBlogsBlogs MicrobloMicroblo gsgs MicrobloMicroblo gsgs SocialSocial NetworkNetwork ss SocialSocial NetworkNetwork ss VideoVideo SharingSharing VideoVideo SharingSharing PhotoPhoto SharingSharing PhotoPhoto SharingSharing RSSRSS FeedsFeeds RSSRSS FeedsFeeds WebsiteWebsiteWebsiteWebsite Social Tools www.alizasherman.com
  60. 60. Determine your goals. Identify your audience. Pick suitable tools. Get proper training. Leverage your assets. Integrate. Focus. Social Media / Economic Development Best Practices
  61. 61. Where in the world is Aliza Sherman? • @alizasherman on Twitter • facebook.com/alizapilarsherman • linkedin.com/in/alizasherman • www.conversify.net • www.mediaegg.com • aliza@mediaegg.com

×