Social Media for the Savvy Professional

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Social Media for the Savvy Professional and business owner. How to think about social networks and building your brand online. Presentation for the Indiana Governor's Conference for Women in Indianapolis. #INGC13

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Social Media for the Savvy Professional

  1. 1. Social Media for the Savvy Professional Aliza Sherman @alizasherman
  2. 2. Amplify Showcase Connect
  3. 3. Your Online Presence Website/Blog! Facebook! Twitter! YouTube! Pinterest! Instagram! Tumblr! Foursquare! Flickr! Vine! LinkedIn! @alizasherman
  4. 4. Fashion Don’ts
  5. 5. Social Media Don’ts
  6. 6. It’s not about technology. It’s about people. - @alizasherman #INGC13
  7. 7. Put your best foot forward. @alizasherman
  8. 8. @alizasherman
  9. 9. Amplify (not broadcast)
  10. 10. Showcase who you are
  11. 11. Connect and respond
  12. 12. Be the link.
  13. 13. The online tools you use should help you make better connections. - @alizasherman #INGC13
  14. 14. Goals Targets Actions @alizasherman
  15. 15. @alizasherman
  16. 16. LinkedIn
  17. 17. LinkedIn Don’t
  18. 18. Fill out your profile Profile  Pic   Professional     Headline   Custom   URL  
  19. 19. Enhance your profile Images   Slides  
  20. 20. Recommend & endorse Recommenda:ons   Endorsements  
  21. 21. Facebook
  22. 22. Word of mouth Targeted outreach Community builder
  23. 23. Facebook Don’t
  24. 24. Choose your presence Personal   Professional  
  25. 25. Use your presence Personal   Professional  
  26. 26. Leverage your page Cover  image   Custom  Apps  
  27. 27. Be active Cover  image   Custom  Apps  
  28. 28. Twitter
  29. 29. Brand builder Showcase expertise Conversation starter
  30. 30. Twitter Don’t
  31. 31. Design your presence Profile   Image   Header   Bio  
  32. 32. Design your presence Background  
  33. 33. Use the space
  34. 34. Define who you are
  35. 35. Showcase yourself
  36. 36. Profile Tools
  37. 37. Spotlight on You
  38. 38. Visual Resumes
  39. 39. Choose your tools. Remember your goals. Know your audience. Build relationships. Cultivate your network.
  40. 40. Amplify your brand. Showcase your expertise. Build relationships.
  41. 41. It’s not about the numbers.
  42. 42. It’s about real connections.
  43. 43. Aliza Sherman @alizasherman AlizaSherman.com Slides at: slideshare.net/alizasherman

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