Social Media for Nonprofits <ul><li>PFD Charitable Contributions Program </li></ul>
What is your organization using? www.alizasherman.com
Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS F...
www.alizasherman.com How many resources?
Loyalty Word of Mouth Public Relating www.alizasherman.com Social Media is best for...
Goals Objectives Audiences Actions www.alizasherman.com Social media planning...
Social Media Location People Stories Images Words Audio Video www.alizasherman.com Your assets...
Blogs Microblogs Social Networks Video Sharing Photo Sharing Podcasting RSS Feeds Widgets Website Pick. Click. Give. Socia...
www.alizasherman.com image from Beth Kanter How much time will it take?
<ul><li>Plan for social media. </li></ul><ul><li>Pick your tools. </li></ul><ul><li>Build your channels. </li></ul><ul><li...
<ul><li>Widely recognized and read. </li></ul><ul><li>Augments your website. </li></ul><ul><li>Easy publishing, requires c...
<ul><li>Public presence, pervasive. </li></ul><ul><li>Wide reach, targeted reach. </li></ul><ul><li>Easy feature integrati...
<ul><li>Public presence, popular. </li></ul><ul><li>Wide reach, harder to target. </li></ul><ul><li>Basic features. </li><...
<ul><li>Huge potential audience, pervasive. </li></ul><ul><li>Wide reach, harder to target. </li></ul><ul><li>Embedding an...
www.alizasherman.com Listen
www.alizasherman.com Respond
www.alizasherman.com Engage
www.alizasherman.com Monitor
www.alizasherman.com Measure
www.alizasherman.com Avoid the next shiny object...
Goals Objectives Audiences Actions www.alizasherman.com Return to strategy...
 
<ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizas...
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Social Media for (Alaska) Nonprofits

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While presented to Alaska nonprofits connected with the @pickclickgive campaign and charitable contributions program, these slides are basic social media tips and information for any nonprofit.

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Social Media for (Alaska) Nonprofits

  1. 1. Social Media for Nonprofits <ul><li>PFD Charitable Contributions Program </li></ul>
  2. 2. What is your organization using? www.alizasherman.com
  3. 3. Blogs Microblogs Social Networks Geo-Networks Video Sharing Photo Sharing Content Rating Bookmark Sharing Podcasting RSS Feeds Widgets Cloud Working Mobile Social Gaming Augmented Reality Shiny New Thing Website Social Tools www.alizasherman.com
  4. 4. www.alizasherman.com How many resources?
  5. 5. Loyalty Word of Mouth Public Relating www.alizasherman.com Social Media is best for...
  6. 6. Goals Objectives Audiences Actions www.alizasherman.com Social media planning...
  7. 7. Social Media Location People Stories Images Words Audio Video www.alizasherman.com Your assets...
  8. 8. Blogs Microblogs Social Networks Video Sharing Photo Sharing Podcasting RSS Feeds Widgets Website Pick. Click. Give. Social Landscape The tools... www.alizasherman.com
  9. 9. www.alizasherman.com image from Beth Kanter How much time will it take?
  10. 10. <ul><li>Plan for social media. </li></ul><ul><li>Pick your tools. </li></ul><ul><li>Build your channels. </li></ul><ul><li>Integrate your channels. </li></ul><ul><li>Listen, Respond, Engage. </li></ul><ul><li>Monitor, Measure </li></ul>Steps www.alizasherman.com
  11. 11. <ul><li>Widely recognized and read. </li></ul><ul><li>Augments your website. </li></ul><ul><li>Easy publishing, requires content strategy. </li></ul><ul><li>Constituent familiarity. </li></ul><ul><li>Best for social media integration. </li></ul><ul><li>Post: Once a week & as needed. </li></ul>www.alizasherman.com
  12. 12. <ul><li>Public presence, pervasive. </li></ul><ul><li>Wide reach, targeted reach. </li></ul><ul><li>Easy feature integration. </li></ul><ul><li>Constituent familiarity. </li></ul><ul><li>Interconnected word-of-mouth. </li></ul><ul><li>Post: Several times a week & as needed. </li></ul>www.alizasherman.com
  13. 13. <ul><li>Public presence, popular. </li></ul><ul><li>Wide reach, harder to target. </li></ul><ul><li>Basic features. </li></ul><ul><li>Constituents less familiar. </li></ul><ul><li>Takes time to build. </li></ul><ul><li>Post: Several times a day. </li></ul>www.alizasherman.com
  14. 14. <ul><li>Huge potential audience, pervasive. </li></ul><ul><li>Wide reach, harder to target. </li></ul><ul><li>Embedding and integration features. </li></ul><ul><li>Constituents very familiar. </li></ul><ul><li>Takes production, editing, upload time. </li></ul><ul><li>Post: Several times a month. </li></ul>www.alizasherman.com
  15. 15. www.alizasherman.com Listen
  16. 16. www.alizasherman.com Respond
  17. 17. www.alizasherman.com Engage
  18. 18. www.alizasherman.com Monitor
  19. 19. www.alizasherman.com Measure
  20. 20. www.alizasherman.com Avoid the next shiny object...
  21. 21. Goals Objectives Audiences Actions www.alizasherman.com Return to strategy...
  22. 23. <ul><li>@alizasherman on Twitter </li></ul><ul><li>facebook.com/alizapilarsherman </li></ul><ul><li>linkedin.com/in/alizasherman </li></ul><ul><li>www.alizasherman.com </li></ul><ul><li>www.conversify.net </li></ul><ul><li>[email_address] </li></ul>Finding Aliza Sherman...

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