Mobile Marketing (The Good, The Awesome, The Sexy)

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Presentation at Blogalicious 2011 about mobile marketing.

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Mobile Marketing (The Good, The Awesome, The Sexy)

  1. 1. About Mobile Marketing
  2. 2. We Love Mobile 93% of women surveyed by MiBuyes in 2010 feel they would be lost without their mobile device.
  3. 3. We Love Social Mobile55% women surveyed use mobile socialnetworking compared to 45% men. Nielsen Mar 2010; Brian Solis Apr 2010
  4. 4. Mobile Consumers84% of women going onlinevia their mobile device havenoticed mobile advertising.57% have clicked on amobile ad. MiBuys, May 2010
  5. 5. M-Commerce is ComingMobile commerce for holiday shopping2010 increased by 550% over the sameperiod in 2009. ForSee Results, Jan 2011
  6. 6. Think: Mobile Mobilized Sites  Mobile Ads  Mobile Apps  QR Codes  The Future
  7. 7. Think: Mobile as Gateway Community Conversion Commerce
  8. 8. Is Your Site Ready?
  9. 9. Not Ready!
  10. 10. Take Your Web Site
  11. 11. View on a Phone
  12. 12. Not Ready!
  13. 13. Not Ready!
  14. 14. Get a Mobile-Ready Site  Outerwoven  bMobilized  MoFuse  Mobify  Wirenode
  15. 15. Now you’re ready!
  16. 16. Text (SMS) Marketing  Subscription alerts  Mobile coupons  Mobile contests/voting  Redemption codes  Autoresponse
  17. 17. Stay in TouchText aliza to 41242 and get ashort weekly message straightto your mobile phone. I’ll recommend a cool newmobile app you can check out!
  18. 18. Market with Social Apps
  19. 19. Marketing location
  20. 20. Marketing interests
  21. 21. Marketing with images
  22. 22. Think: Mobile as Platform Conversation Curation Convenience Connection Collaboration
  23. 23. Mobile Marketing is... Intimate Accessible Social Pervasive Location-aware
  24. 24. Mobile Ads Ad Mob  Inneractive  iAd  inMobi  Mojiva ForSee Results, Jan 2011
  25. 25. Mobile Ad Real Estate ForSee Results, Jan 2011
  26. 26. Ad on Mobile To your mobile app  To your mobile-ready site  To a mobile destination page  To an action ForSee Results, Jan 2011
  27. 27. QR Codes2-dimensional bar codes ForSee Results, Jan 2011
  28. 28. The SEXY ForSee Results, Jan 2011
  29. 29. QR Code Collateral ForSee Results, Jan 2011
  30. 30. QR Code Destinations ForSee Results, Jan 2011
  31. 31. Mobile Apps are... Fun Useful Addictive Portable
  32. 32. Think: Mobile as Touchpoint
  33. 33. Make a mobile app
  34. 34. App as Business: LikeList
  35. 35. Touchpoint: Drinkulator
  36. 36. What’s Next?
  37. 37. Augmented Reality
  38. 38. Augmented Reality
  39. 39. Have Mobile Goals Build Serve Educate Support Sell
  40. 40. Know Your Audience Drive Actions Nielsen Mar 2010; Brian Solis Apr 2010
  41. 41. Mobile Marketing Aliza Sherman alizasherman.com aliza@mediaegg.com

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