Marketing to Women Online

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This is a PPT I used when speaking about what women want from the Internet and how to effectively reach them online. This was a presentation at the ETC conference in Baltimore, Feb 2008.

Published in: Business, Technology
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    Thank you for sharing. I allowed myself to add it to 'WOMEN in the WORLD ' Slideshare group . Feel free to join us. Thank you in advance for your participation and sharing your 'favorites'. .. With friendship from France. Bernard

    http://www.slideshare.net/group/women-in-the-world
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Marketing to Women Online

  1. 1. Reaching Women Making the Connection
  2. 2. The Women's Power Story <ul><li>Earning power </li></ul><ul><li>Purchasing power </li></ul><ul><li>CEO of household purchases </li></ul><ul><li>Tech savvy </li></ul><ul><li>Internet integration </li></ul>
  3. 3. 4 C's Women's Want Online <ul><li>Communication </li></ul><ul><li>Connection </li></ul><ul><li>Community </li></ul><ul><li>Convenience </li></ul>
  4. 4. Communication <ul><li>Family </li></ul><ul><li>Friends </li></ul><ul><li>Co-workers </li></ul><ul><li>Network </li></ul><ul><li>Businesses </li></ul><ul><li>Public </li></ul>
  5. 5. Connection <ul><li>People </li></ul><ul><ul><li>Staying in touch </li></ul></ul><ul><ul><li>Making contacts </li></ul></ul><ul><ul><li>Doing business </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Education </li></ul></ul><ul><ul><li>Planning </li></ul></ul>
  6. 6. Community <ul><li>Focused </li></ul><ul><li>Like-minded </li></ul><ul><li>Shared experiences </li></ul><ul><li>Advice </li></ul><ul><li>Support </li></ul><ul><li>Reduce isolation </li></ul><ul><li>Expand connections </li></ul>
  7. 7. Convenience <ul><li>Speed </li></ul><ul><li>Efficiency </li></ul><ul><ul><li>One-click </li></ul></ul><ul><li>Useful tools </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Web </li></ul></ul><ul><ul><li>Web apps </li></ul></ul>
  8. 8. Where the Women Are <ul><li>Email </li></ul><ul><li>Instant messaging </li></ul><ul><li>Email lists </li></ul><ul><li>Web-based forums & Blogs </li></ul><ul><li>Social networks </li></ul><ul><li>Microblogs </li></ul>
  9. 9. Email <ul><li>Most popular app </li></ul><ul><li>Personal </li></ul><ul><li>Professional </li></ul><ul><li>Expectation of Privacy </li></ul><ul><li>Spam blockers </li></ul><ul><ul><li>Subscribe options </li></ul></ul><ul><ul><li>Opt In vs. Opt Out </li></ul></ul><ul><ul><li>Provide instructions </li></ul></ul>
  10. 10. Email Lists <ul><li>Yahoo groups, Google groups </li></ul><ul><li>Site-related </li></ul><ul><li>Organization-related </li></ul><ul><li>Topic-related </li></ul><ul><li>Moderated vs. Discussion </li></ul>
  11. 11. Social Networks <ul><li>Professional </li></ul><ul><li>General Interest </li></ul><ul><li>Special Interest </li></ul><ul><li>Moms Networks </li></ul>
  12. 12. Professional & General <ul><li>LinkedIn </li></ul><ul><li>Plaxo </li></ul><ul><li>Facebook </li></ul><ul><li>Friendster </li></ul><ul><li>Flickr </li></ul><ul><li>Bebo </li></ul>
  13. 13. Special Interest Networks <ul><li>MySpace </li></ul><ul><li>Flixter </li></ul><ul><li>Vibe </li></ul><ul><li>Pets </li></ul><ul><ul><li>Cats </li></ul></ul><ul><ul><li>Dogs (Dogster)‏ </li></ul></ul><ul><li>Travel </li></ul>
  14. 14. Moms Networks <ul><li>MayasMom.com </li></ul><ul><li>WorkItMom.com </li></ul><ul><li>MomsCafe.com </li></ul><ul><li>MomsOnline.com </li></ul>
  15. 15. Web-based Forums & Blogs <ul><li>Babycentral.com </li></ul><ul><li>Revolutionhealth.com </li></ul><ul><li>Bookieboo.com </li></ul><ul><li>DivineCaroline.com </li></ul><ul><li>WorkItMom.com </li></ul><ul><li>Parenting </li></ul><ul><li>Health </li></ul><ul><li>Fitness </li></ul><ul><li>Fashion </li></ul><ul><li>Travel </li></ul><ul><li>Relationships </li></ul><ul><li>Lifestyle </li></ul><ul><li>Career </li></ul><ul><li>Business </li></ul>
  16. 16. Microblogging <ul><li>Twitter </li></ul><ul><li>Jaiku </li></ul><ul><li>Pownce </li></ul><ul><li>Tumblr </li></ul>
  17. 17. Create or Partner with... <ul><li>Email lists (groups)‏ </li></ul><ul><li>Web-based forums </li></ul><ul><li>Social networks </li></ul><ul><ul><li>Ning.com </li></ul></ul><ul><li>Blogs & Microblogs </li></ul>
  18. 18. Overcoming Barriers <ul><li>Value </li></ul><ul><ul><li>What's in it for me? </li></ul></ul><ul><li>Trust </li></ul><ul><ul><li>Who are you? </li></ul></ul><ul><li>Privacy </li></ul><ul><ul><li>Am I safe? </li></ul></ul><ul><li>Security </li></ul><ul><ul><li>Is my information safe? </li></ul></ul><ul><li>Referrals </li></ul><ul><li>Relationships </li></ul>

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