Marketing & Social Media Marketing on a Shoestring - Part 1 - Part 4

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Part 4 of 4 - social media marketing - how did Obama leverage social media to achieve what he did?

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Marketing & Social Media Marketing on a Shoestring - Part 1 - Part 4

  1. 1. Marketing on a Shoestring <ul><li>Wyoming </li></ul><ul><li>July 2009 </li></ul>
  2. 2. social obama social
  3. 3. personalized site social
  4. 4. blog social
  5. 5. e-mail campaigns social
  6. 6. facebook social
  7. 7. twitter social
  8. 8. myspace
  9. 9. you tube social
  10. 10. widgets
  11. 11. iphone app <ul><li>call friends, call stats </li></ul><ul><li>get involved </li></ul><ul><li>receive updates </li></ul><ul><li>news </li></ul><ul><li>events </li></ul><ul><li>media </li></ul><ul><li>issues </li></ul>social
  12. 12. lessons <ul><li>leverage tools </li></ul><ul><li>provide a platform </li></ul><ul><li>empower “customers” </li></ul><ul><li>build community </li></ul><ul><li>share </li></ul><ul><li>participate </li></ul>social <ul><li>value participation </li></ul><ul><li>communicate briefly </li></ul><ul><li>tap into word of mouth </li></ul><ul><li>build relationships </li></ul><ul><li>provide convenience </li></ul><ul><li>respond </li></ul>
  13. 13. Questions? Contact: Aliza Sherman [email_address] http://www.conversif y.net twitter: alizasherm an fb: http://www.facebook.com/alizasherman linkedin : http://www.linkedin.com/in/alizash erman

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