Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Landing a Social Media Job


Published on

presentation about social media jobs - audience will be college and high school students.

Published in: Technology, Business

Landing a Social Media Job

  1. 1. Landing a Great Internet Job With Good Pay in Today's Economy <ul><li>Aliza Sherman </li></ul><ul><li>Conversify! - </li></ul><ul><li>[email_address] </li></ul>
  2. 2. How Bad Is It? <ul><li>The economy sucks. But what does this mean for you. And your future? </li></ul>
  3. 3. Today’s Topics <ul><li>Cool Jobs (that pay well!) </li></ul><ul><li>What You’d Do </li></ul><ul><li>Skills You Need </li></ul><ul><li>What You Need to Succeed </li></ul><ul><li>Resources </li></ul>
  4. 4. Social Media Job Titles <ul><li>Social Media Marketer </li></ul><ul><li>Pro-Blogger/Podcaster </li></ul><ul><li>Apps & Widgets Developer </li></ul><ul><li>Social Networks Designer </li></ul><ul><li>Community Manager </li></ul><ul><li>Virtual World Developer </li></ul>
  5. 5. Social Media Marketer <ul><li>$50 to $250+/hour </li></ul>
  6. 6. A social media marketer... <ul><li>Develops marketing strategies using social media tools. </li></ul><ul><li>Works with Facebook, Twitter, MySpace, YouTube, and all relevant Web 2.0 tools. </li></ul><ul><li>Blogs and podcasts or hires people to do that work. </li></ul>
  7. 7. Skills: Social Media Marketer <ul><li>Communications and Marketing </li></ul><ul><li>Use of social networks & Web 2.0 tools </li></ul><ul><li>Multimedia (PhotoShop, audio/video editing, basic Web dev/design) </li></ul><ul><li>Strategic thinking </li></ul>
  8. 8. Pro-Blogger or Podcaster <ul><li>$10 to $150 per post or podcast </li></ul>
  9. 9. A pro-blogger/podcaster... <ul><li>Writes blog posts and/or writes/records podcasts. </li></ul><ul><li>May also edit/publish blog posts and/or produce/upload podcasts. </li></ul><ul><li>Can be freelance or in-house/on staff. </li></ul>
  10. 10. Skills: Pro-Blogger/Podcaster <ul><li>Writing blog posts/Writing podcast scripts </li></ul><ul><li>Work well on deadline and prolific </li></ul><ul><li>Niche expertise </li></ul><ul><li>Blog pub tool skills </li></ul><ul><li>Digital audio/video editing skills </li></ul>
  11. 11. Apps & Widget Developer <ul><li>$1500 to $5000+ per app or widget </li></ul>
  12. 12. An apps or widget developer... <ul><li>Comes up with cool ideas for apps or is hired to execute someone else’s ideas. </li></ul><ul><li>Works on the Web and with mobile devices. </li></ul><ul><li>Gets to “play with code.” </li></ul>
  13. 13. Skills: Apps/Widgets Developer <ul><li>Flash, Javascript </li></ul><ul><li>Facebook and other network proprietary programming languages </li></ul><ul><li>HTML, XML, CSS4, php </li></ul><ul><li>Graphics skills a plus </li></ul>
  14. 14. Social Networks Designer <ul><li>$5000 - $25,000 per network </li></ul>
  15. 15. A social networks designer... <ul><li>Designs interfaces for social networks. </li></ul><ul><li>Works on Facebook, MySpace, Ning, and other customizable sites. </li></ul>
  16. 16. Skills: Social Networks Designer <ul><li>Web development, HTML, XML </li></ul><ul><li>Familiarity with customization features and proprietary code for MySpace, Ning, and the like. </li></ul><ul><li>Graphic design, PhotoShop </li></ul><ul><li>Multimedia, Javascript, Flash </li></ul>
  17. 17. Community Manager <ul><li>$25 to $50 per hour </li></ul>
  18. 18. A Community Manager... <ul><li>Hangs out in online forums and social networks. </li></ul><ul><li>Helps to guide the conversations. </li></ul><ul><li>Polices the forums. </li></ul><ul><li>Resolves conflicts. </li></ul><ul><li>Comes up with ways to grow network. </li></ul>
  19. 19. Skills: Community Manager <ul><li>Experience participating in and building online community. </li></ul><ul><li>Great people skills. </li></ul><ul><li>Strong communications skills. </li></ul><ul><li>Detail-oriented. </li></ul><ul><li>Diplomatic. </li></ul>
  20. 20. Virtual Worlds Developer <ul><li>$25 to $100 per hour </li></ul>
  21. 21. A Virtual Worlds Developer... <ul><li>Works in 3-dimensional spaces. </li></ul><ul><li>Can work within gaming environments. </li></ul><ul><li>Creates structures, objects, and design elements for virtual spaces. </li></ul><ul><li>Must have their own avatar. </li></ul>
  22. 22. Skills: Virtual Worlds Developer <ul><li>Graphics, PhotoShop </li></ul><ul><li>Programming (proprietary to virtual world) </li></ul><ul><li>3-D Rendering </li></ul><ul><li>Eye for detail. </li></ul>
  23. 23. Other Job Titles <ul><li>Social Media Jedi Master </li></ul><ul><li>Social Media Optimizer </li></ul><ul><li>Avatar Designer </li></ul><ul><li>Chief Twitter Officer </li></ul><ul><li>Captain Genuine Superhero of the Twitterverse </li></ul>
  24. 24. What You Need to Succeed <ul><li>A good education. </li></ul><ul><li>Internships under your belt. </li></ul><ul><li>A mentor. </li></ul><ul><li>A solid resume. </li></ul><ul><li>Willingness to learn, experiment, explore. </li></ul>
  25. 25. Job Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  26. 26. Social Media Resources <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  27. 27. The World Is Yours <ul><li>The possibilities are endless... </li></ul>
  28. 28. Landing a Great Internet Job With Good Pay in Today's Economy <ul><li>Aliza Sherman </li></ul><ul><li>Conversify! - </li></ul><ul><li>[email_address] </li></ul>