The document discusses how digital tools are changing the publishing industry. It outlines several digital marketing tools including social sharing, QR codes, audio/video, geo-awareness, mobile app books, and augmented reality. It argues that these tools allow publishing to move beyond traditional books and rethink the reading experience by focusing on community, conversation, and cross-platform experiences. The document concludes by suggesting publishers reimagine their role and push boundaries by telling stories outside books and facilitating connections between authors and readers.

1. Digital
Marketing
Tools
Tools of Change
October 2011

2. The Book is Dead
Long Live the Book

3. The Music Industry

4. The Magazine Industry

5. The Newspaper Industry

6. Book Reading

7. Book Publishing

8. Anyone can publish

9. Rethink the Book
 Starting points
 Shareable objects
 Conversation starters
 Community builders
 Cross-platform experiences

10. It’s not about
the technology.

14. Digital Tools
1. Social Sharing
2. QR Codes
3. Audio & Video
4. Geo-Aware
5. Mobile App Books
6. Augmented Reality

15. 1. Social Sharing

16. 1. Social Sharing

17. 1. Social Sharing

18. 1. Social Sharing

19. 1. Social Sharing
Social
Mobile

20. 2. QR Codes

21. 2. QR Codes

22. 2. QR Codes

23. 2. QR Codes

24. 2. QR Codes
Ready
Not Ready

25. 3. Audio & Video

26. 3. Audio & Video

27. 3. Audio & Video

28. 3. Audio & Video

29. 3. Audio & Video

30. 3. Audio & Video

31. 4. Geo-Aware

32. 4. Geo-Aware

33. 4. Geo-Aware

34. 5. Mobile App Books

35. 5. Mobile App Books

36. 6. Augmented Reality

37. 6. Augmented Reality

38. 6. Augmented Reality

39. 6. Augmented Reality

40. It’s not about
the technology.

42. Where to go from here
 Re-imagining
 Pushing boundaries
 Stories out of the book
 Authors to readers
 Readers re-invent
 Platform to gather

43. Farewell

44. Hello

46. Aliza Sherman
• @alizasherman
• AlizaSherman.com
• aliza@mediaegg.com