Digital Tools for Book Publishing & Marketing

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Presentation at O'Reilly's Tools of Change, Frankfurt, Germany before the Frankfurt Book Fair #tocfmm

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Digital Tools for Book Publishing & Marketing

  1. 1. DigitalMarketing Tools Tools of Change October 2011
  2. 2. The Book is Dead Long Live the Book
  3. 3. The Music Industry
  4. 4. The Magazine Industry
  5. 5. The Newspaper Industry
  6. 6. Book Reading
  7. 7. Book Publishing
  8. 8. Anyone can publish
  9. 9. Rethink the Book Starting points Shareable objects Conversation starters Community builders Cross-platform experiences
  10. 10. It’s not aboutthe technology.
  11. 11. Digital Tools1.  Social Sharing2.  QR Codes3.  Audio & Video4.  Geo-Aware5.  Mobile App Books6.  Augmented Reality
  12. 12. 1. Social Sharing
  13. 13. 1. Social Sharing
  14. 14. 1. Social Sharing
  15. 15. 1. Social Sharing
  16. 16. 1. Social Sharing Social Mobile
  17. 17. 2. QR Codes
  18. 18. 2. QR Codes
  19. 19. 2. QR Codes
  20. 20. 2. QR Codes
  21. 21. 2. QR Codes Ready Not Ready
  22. 22. 3. Audio & Video
  23. 23. 3. Audio & Video
  24. 24. 3. Audio & Video
  25. 25. 3. Audio & Video
  26. 26. 3. Audio & Video
  27. 27. 3. Audio & Video
  28. 28. 4. Geo-Aware
  29. 29. 4. Geo-Aware
  30. 30. 4. Geo-Aware
  31. 31. 5. Mobile App Books
  32. 32. 5. Mobile App Books
  33. 33. 6. Augmented Reality
  34. 34. 6. Augmented Reality
  35. 35. 6. Augmented Reality
  36. 36. 6. Augmented Reality
  37. 37. It’s not aboutthe technology.
  38. 38. Where to go from here Re-imagining Pushing boundaries Stories out of the book Authors to readers Readers re-invent Platform to gather
  39. 39. Farewell
  40. 40. Hello
  41. 41. Aliza Sherman •  @alizasherman •  AlizaSherman.com •  aliza@mediaegg.com

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