7 Steps to a Social Media Marketing Plan-THE PDF

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This is the companion PDF to this presentation http://www.slideshare.net/alizasherman/7-steps-to-a-social-media-marketing-plan-smmp

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7 Steps to a Social Media Marketing Plan-THE PDF

  1. 1. Create a Successful Social Media Marketing Plan (SMMP): The Seven-Step Program Presented by: Aliza Sherman
  2. 2. Why? Who? Where? What? How Much?
  3. 3. Why?
  4. 4. Loyalty
  5. 5. Feedback
  6. 6. Word-of-Mouth
  7. 7. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen to me. 5. I can just buy an ad. 6. I’ll put all my eggs in the SM basket.
  8. 8. Why you might FAIL 1. Wrong objectives 2. Wrong target 3. Wrong messages 4. Wrong channes 5. Wrong tactics
  9. 9. Why do you want to use social media?
  10. 10. Who?
  11. 11. Demographics suck
  12. 12. Psychographics rule
  13. 13. Who are you trying to reach?
  14. 14. Where?
  15. 15. blogs micro wikis blogs Social social podcasts networks RSS feeds Media videocasts virtual worlds Tools photo sharing bookmark video sharing sharing content rating
  16. 16. Assets location words people Social Media audio stories video images
  17. 17. Website
  18. 18. Blog
  19. 19. Social Networks
  20. 20. Social Tools
  21. 21. Integration with RSS
  22. 22. Where are you going to reach them?
  23. 23. What?
  24. 24. Grow FFF
  25. 25. Increase WOM
  26. 26. Encourage Sharing
  27. 27. Stimulate Conversations
  28. 28. Drive Actions
  29. 29. What are you going to do with social media tools?
  30. 30. How Much?
  31. 31. Numbers Centric
  32. 32. People Centric
  33. 33. “I’d rather have 100 engaged followers than 1000 or 10,000 who ignore me.” --Aliza Sherman
  34. 34. How are you measuring?
  35. 35. How much is enough?
  36. 36. blogs micro wikis blogs Social social podcasts networks RSS feeds Media videocasts virtual worlds Tools photo sharing bookmark video sharing sharing content rating
  37. 37. Step 1: Objectives attainable marketing measurable
  38. 38. Step 2: Audience online participation primed
  39. 39. Step 3: Assets locate review integrate
  40. 40. Step 4: Tactics appropriate manageable sustainable
  41. 41. Step 5: Big Ideas risky rewarding repeatable
  42. 42. Step 6: Measurement benchmark monitor reporting
  43. 43. Step 7: Rinse, Repeat leverage augment optimize
  44. 44. Objectives Audience Assets Tactics Big Ideas Measurement Rinse, Repeat
  45. 45. “Social Media is not a campaign. It is a commitment.” --Jeffrey Hazlett, Kodak
  46. 46. Listen
  47. 47. Interact
  48. 48. Engage
  49. 49. Where in the world is Aliza Sherman? • @alizasherman on Twitter • facebook.com/alizapilarsherman • linkedin.com/in/alizasherman • www.conversify.net • aliza@conversify.net

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