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  1. 1. A-TUBE Client presentation
  2. 2. The A-Tube Charter <ul><li>“ To promote and broadcast all Australian content with a focus to youth. The plan is to create a very interactive cross over between the net and a TV station with irreverent and completely new model for a TV station.” </li></ul><ul><li>Padraig McNamara – A-Tube Managing Director </li></ul>
  3. 3. Key Characteristics <ul><li>Youthfulness </li></ul><ul><li>Australianness </li></ul><ul><li>Revolutionary </li></ul><ul><li>Irreverence </li></ul>
  4. 4. The Design Audit <ul><li>Vibrancy </li></ul><ul><li>Adaptability </li></ul><ul><li>Simplicity </li></ul>
  5. 5. A-Tube Logo options
  6. 8. A-Tube show identities
  7. 9. The website
  8. 10. A-Tube Promo