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Find your niche in the mobile market with a model that clarifies the relationship between your business objective, new technologies, and the audience you wish to reach.
After iterating on our own mobile concepts with lackluster results, we committed to gaining a realistic understanding of consumer behavior. Our studies included field tests, prototyping, lots of reading, and interviews with both in-aisle smart phone users and the corporate businesspeople trying to influence them.
We are pleased to share our findings and recommend a practical approach to mobile strategy. Bring your ideas and learn how your app, mobile website, or other endeavor fits into the mobile equation.