Harcourts Rural presentation 28 Jul 09

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Presentation to Harcourts rural sales sales teams at Hamilton Airport Hotel 28 Jul 09

Published in: Real Estate, Business, Technology
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Harcourts Rural presentation 28 Jul 09

  1. 1. The web has transformed real estate marketing
  2. 2. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  3. 3. Real estate is found online!
  4. 4. 25,016 6,000 / week 3,636 4,500 / week 7,810 6,000 / week 41,107 100,000 / week 10,103 15,000 / week 17,412 8,000 / week 7,162 30,000 / week Not one site – many audiences 110,000 listings – 168,000 sessions per week
  5. 5. Growing audience
  6. 6. Broad international audience
  7. 7. Latest research from USA – the web #1 for search National Association of Realtors Home Buyer Survey 2008
  8. 8. The web is central to real estate in 2009!
  9. 9. NZ – where do they search for property?
  10. 10. “ Traditional agents will not be replaced by technology... ..they will be replaced by agents with technology” Real estate professionals need to change!
  11. 11. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  12. 12. Browse full set of listings in target areas Narrow down to view target listings in area Quick-look filter Deeper filter & inspiration “ Edutainment” “ Serious buyers” Price check & risk reduction Breadth Depth Understanding interest / behaviour
  13. 13. Evolving consumer experience Searching for property buy Searching for someone to help me sell my property
  14. 14. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  15. 15. >1,000,000 sessions per week 33% up on same period last year
  16. 16. Seasonal pick up– the web provides key indicator
  17. 17. Relevant data for the rural market
  18. 18. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  19. 19. What are they looking for?
  20. 20. Get the basics right!
  21. 21. Rich information
  22. 22. Viewing information
  23. 23. Richer and richer information
  24. 24. Email alerts – first impressions count!
  25. 25. Your listings – for your client and for you
  26. 26. Featured listings
  27. 27. Featured listings – cost effective advertising
  28. 28. 14 days with a featured listing delivers an enhanced presentation with more viewings than a regular listing $100 inc GST Featured listing for just Vendor paid marketing – that delivers
  29. 29. Buyers - call to action
  30. 30. <ul><li>The web is the home of real estate </li></ul><ul><li>Understanding the buyer behaviour </li></ul><ul><li>The web provides rich information </li></ul><ul><li>Getting the basics right - listings </li></ul><ul><li>Your profile – your future! </li></ul>How to make the most of the web
  31. 32. <ul><li>1998 : 26,000,000 web pages </li></ul><ul><li>2000: 1,000,000,000 web pages </li></ul><ul><li>2008: 1,000,000,000,000 web pages </li></ul><ul><li>100,000,000,000 clicks per day </li></ul>
  32. 33. The power of links
  33. 34. To be found you need to be online
  34. 35. Part 1: Find yourself on Google
  35. 36. Blogging – conversations online <ul><li>Web page </li></ul><ul><li>Library of articles </li></ul><ul><li>Profile </li></ul><ul><li>Authentic / Transparent </li></ul><ul><li>Requires commitment </li></ul><ul><li>The most powerful form of marketing </li></ul>
  36. 37. Blogs – hosted on realestate.co.nz
  37. 38. Social Media – building a profile
  38. 39. Free profile page – linked to your listings
  39. 40. Sell yourself!
  40. 41. Promote yourself everyday to over 15,000 people a day <ul><li>Just 3 agents per suburb </li></ul><ul><li>July / Aug / Sep </li></ul><ul><li>$10 / $15 / $25 per month </li></ul><ul><li>Online ordering and credit card transaction </li></ul>
  41. 42. Login / sign up / profile yourself
  42. 43. “ Homebuyers & Agents have information overload. Agents must create legitimate value-add services & become the trusted go-to person” Stefan Swanepoel The changing face of real estate
  43. 44. Enjoyed the presentation? www.tinyurl.com/nzrealestate
  44. 45. Proudly supporting the real estate industry

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