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Three marketing campaigns with a difference, what did they do?

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A short interactive presentation encouraging audience participation for a marketing what did they do scenario...

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Three marketing campaigns with a difference, what did they do?

  1. 1. Alistair Gleave Marketing in 2013 What did they do? 17th December 2013
  2. 2. • • • • • • Alistair Gleave Involved with the Internet since 1999, Digital Marketeer worked with the likes of VCA, Big Brother, Devon Air Ambulance….. Avid eBayer Tweeter with a number of accounts 3000+ followers Personal blog www.alistairgleave.co.uk I love YouTube!
  3. 3. This is about..... What did they do NOT What would you do.....
  4. 4. Womens Yoga Trousers A US manufacturer of Yoga trousers for ladies has had numerous complaints that are too shear (see through) What did they do?
  5. 5. Bodyform Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn't I get to enjoy this time of joy and 'blue water' and wings ! Dam my penis!! Then I got a girlfriend, was so happy and couldn't wait for this joyous adventurous time of the month to happen .....you lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving, gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger What did they do?
  6. 6. WestJet The Canadian low cost airline, the 2nd largest in Canada (behind Air Canada) 9600 employees in 2012 with revenue of $3.4 billion (Canadian). This is creative marketing at best to pull off a very generous and fast Santa themed feat while their passengers were flying between destinations. What did they do?
  7. 7. http://www.facebook.com/gleavemedia click LIKE

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