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So What is the Real Impact of Web 2.0 on Researcher Workflow?

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So What is the Real Impact of Web 2.0 on Researcher Workflow?

Anna Drabble Head of Digital & Product Development, Emerald.
This paper presents the findings of new research conducted by Emerald and UCL and other partners.

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So What is the Real Impact of Web 2.0 on Researcher Workflow?

  1. 1. So What is the Real Impact of Web 2.0 on Researcher Workflow? Anna Drabble Head of Digital & Product Development 20th July 2011
  2. 2. Innovation & Digital Development @Emerald • Innovation core to Emerald • Renewed focus in 2011 • Digital & Product Development function newly formed to: – Create new online products and services – Ensure digital content is discoverable and delivered across multiple channels – Better understand and meet the changing needs of researchers in an online environment
  3. 3. Research Aims• Are Social Media impacting upon researcher workflows?• If so, how should Librarians and Publishers respond?
  4. 4. Global Survey• 2,414 researchers• 215 countries• Arts and Humanities, STM, Social Sciences inc. Business
  5. 5. MethodologyResearch partners 1,923• Emerald & UCL usersContributors & Groups• Charleston Conference• Cambridge University Press• Taylor & Francis 491• Wolters Kluwer• Imperial College, London non-users• Manchester University• Edinburgh University Contrast Group
  6. 6. Most Popular Social Media inResearch• Big gap between awareness (orange) & actual use (green) in 7 / 8 categories
  7. 7. Social Media Tools Used Few Tools Used Generic Services Rule
  8. 8. Social Media Used For…. Identifying Research Opportunities Research CollaborationDisseminating Research Findings
  9. 9. Perceived social media benefitsDoes visibility drive esteem?.
  10. 10. Social Media Enthusiasts Differences by age group? Not much!
  11. 11. Importance Attached to SpecificDissemination Channel
  12. 12. What Users Want from PublishersLinking Greater use of multimedia RSS as 11.2% Links to the standard data behind the 6.4% published article 33.4% Content readable on all platforms Multilingual capabilities 42.8% 6.3% Interoperability
  13. 13. What Users Want from Libraries Preserve Web 2.0 content Catalogue 7.9% Web 2.0 content 9.8% Make the Index Library full text Socially tag library more like Library Catalogue 11.7% Google holdings 56% Add a social network interface to the library catalogue 14.2%
  14. 14. Does Social Media Mark aWatershed in Research Process?• Not really…….
  15. 15. Research Workflow
  16. 16. Core Research Process Unchanged – ButCommunication has Evolved Significantly Travel infrastructure Telephone (roads, rail) ???? 1665: Identify opportunity : review literature : carry out researchPrinted communicate findings via a scholarly publicationJournal Conferences Internet (Social Media)
  17. 17. Researcher’s World Getting Bigger& More Complex…
  18. 18. ...So Metrics & Authority MatterMore Citation Rankings REF Lists Coming soon – COUNTER Journal Usage Factor / Article Usage Factor (2012/2013)
  19. 19. Implications for Researchers • Scope for research expanding, especially Social Science • More tasks – and more checking • Social Media outlets no competition for releasing research (concern over releasing “unsafe” data) BUT • Great for identifying research opportunities and amplifying dissemination
  20. 20. Implications for Librarians • Library & librarians not mentioned once in 2 researcher dominated groups – 4 hrs of discussion • “Library is a building: Google is the whole world” • Version of Record is key • Opportunity to influence workflow and increase research efficiency, but how to maximise impact – not clear
  21. 21. Librarians & Publishers Face aShared Challenge…. • …..facilitating the creation and communication of scholarly research
  22. 22. How well are we evolving to meet this challenge?

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