Leadership Lake TahoeNon Profit Day 2012Local Nonprofits
ASK THE CLASS…• Who works for a nonprofit?• Who volunteers with a nonprofit?• Who donates money to a nonprofit?• Who works for a business that partners with a nonprofit?
Local NonprofitsCheck your email for two lists of local nonprofits with contact information.Lake Tahoe CollaborativeTypes of NonprofitsWhat types of IRS tax exempt organizations exist?
Ways to Get Involved:Be a HERO - Mentor a Child Board of Directors Advisory Council Donate Financially Donate In Kind GoodsBecome a foster family or host home Share your expertise “How wonderful it is that nobody need wait a single moment before starting to improve the world.” -- Anne Frank
Leadership Lake TahoeNon Profit Day 2012Nonprofit and BusinessPartnerships
Corporate Social Responsibility:is defined by Wikipedia as “…the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as the local community and society at large". CSR is one of the newest management strategies where companies try to create a positive impact on society while doing business. There is no clear-cut definition of what CSR comprises. Every company has different CSR objectives though the main motive is the same. All companies have a two point agenda- 1. to improve qualitatively (the management of people and processes) and 2. quantitatively (the impact on society)
Corporate Philanthropy:Definition: Corporate Philanthropy mirrors individual philanthropy except for the fact that a corporation, not an individual, is donating funds, time, or talent. Although done on a larger scale, corporate philanthropy is still done without any expectation of direct corporate gain (such as increases in revenue), but usually involves indirect gains (such as enhancing a company’s brand, engaging employees, recognition, etc.).
Corporate Philanthropy:Some of the common forms of corporate philanthropy are: Cash donations: including grants, donations, sponsorships – whenever money exchanges hands. In-kind donations: such as donating products, access to employee volunteer groups, the use of a company’s facilities, property, or services as examples – whenever non-monetary support is given.
Cause Related Marketing:is defined by Wikipedia asCause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship not necessarily based on a donation.
According to cause-marketingconsultant Jocelyn Daw, cause-relatedmarketing (CRM):…is a mutually beneficial collaboration between a corporation and a nonprofit in which their respective assets are combined to:1. create shareholder and social value2. connect with a range of constituents (be they consumers, employees, or suppliers)3. communicate the shared values of both organizations
Benefits for NonprofitsThe possible benefits of cause marketing for nonprofit organizations include an increased ability to promote the nonprofit organizations cause via the greater financial resources of a business, and an increased ability to reach possible supporters through a companys customer base.Nonprofits potentially benefit from increased fundraising and exposure.
Benefits for BusinessThe possible benefits of cause marketing for business include positive public relations, improved customer relations, additional marketing opportunities, and making more money.Corporations that are socially involved potentially benefit from increased brand loyalty and employee morale.
Small Group Questions1. What partnerships between business and nonprofit have you seen or been involved in?2. What did you like and not like about these campaigns?3. If you owned a business or ran a nonprofit, what would be your best idea for a cause related marketing, corporate philanthropy or social responsibility campaign?