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Liveblogging at the Liverpool Daily Post

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How, and why, the Liverpool Daily Post liveblogged a day in the newsroom

Published in: Technology, News & Politics
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Liveblogging at the Liverpool Daily Post

  1. 1. Going live with the Why we liveblogged a day in the life of a newspaper
  2. 2. The Aim <ul><li>To trial some new and varied ways of engaging with readers </li></ul><ul><li>To increase interactivity between the newsroom and our audience </li></ul><ul><li>To experiment with some new technology </li></ul><ul><li>To give everyone on the LDP the chance to get involved </li></ul><ul><li>And… </li></ul>
  3. 3. ... because we could!!
  4. 4. The Practicalities <ul><li>Convince Editor why wild idea should become reality </li></ul><ul><li>Create liveblog with free software – LDP used coveritlive.com ( www.scribblelive.com or backnoise.com are alternatives) </li></ul><ul><li>Ensure clear internal communication </li></ul><ul><li>Tell the world – several times! </li></ul>
  5. 5. Crowdsourcing <ul><li>Interaction takes various forms - our liveblog allowed us to run polls throughout the day. </li></ul><ul><li>One poll on bottled water helped us plan a new campaign </li></ul><ul><li>This poll shows what people thought of the liveblog. </li></ul>
  6. 6. Views and news
  7. 7. Plan B in action
  8. 8. What we learned <ul><li>Interaction and engagement – and entertainment – boosts audiences (1,500 people on liveblog section through the day) </li></ul><ul><li>Some posts develop may threads of their own without LDP involvement </li></ul><ul><li>Liveblogging is exciting; immediate communication and reaction engages staff </li></ul>
  9. 9. What we learned (cont) <ul><li>Online users expect to interact and share their opinions, questions and experience </li></ul><ul><li>How you tell the story is vital; text and photos are just the start </li></ul><ul><li>Liveblogging takes time and effort but a busy blog means readers will stay for more </li></ul>
  10. 10. Final thoughts <ul><li>Prepare… but don’t plan too rigidly </li></ul><ul><li>Something(s) will go wrong: Technology + newsroom = meltdown </li></ul><ul><li>Don’t censor unless it’s essential </li></ul><ul><li>Give all staff the opportunity…but don’t force them to take part </li></ul><ul><li>Live-blogging is addictive for everyone involved! </li></ul>
  11. 11. (Some) Industry Views

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