Top 10 Facebook Marketing Tips

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Learn tried and true Facebook marketing tips from some of the best Facebook pages around.

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Top 10 Facebook Marketing Tips

  1. 1. Top Facebook Marketing Tips 10 10 Facebook TipsFor Building Brand Marketing and Engaging Content Alison Zarrella @alison
  2. 2. There are over 800 millionactive Facebook users around the world.AlisonZarrella.com
  3. 3. Give ‘Em What They WantAlisonZarrella.com
  4. 4. Make It Exclusive AlisonZarrella.com
  5. 5. Crowdsource Your Content AlisonZarrella.com
  6. 6. Facebook EdgeRank uses fan interaction to calculate a page’s engagement level.AlisonZarrella.com
  7. 7. Focus on EngagementAlisonZarrella.com
  8. 8. Make Sure They "Like” You AlisonZarrella.com
  9. 9. Create Content for Comments AlisonZarrella.com
  10. 10. More than 2 billion Facebook posts are liked and commented on every day.AlisonZarrella.com
  11. 11. Pick a PatternAlisonZarrella.com
  12. 12. Brand Your Updates AlisonZarrella.com
  13. 13. Be Predictable AlisonZarrella.com
  14. 14. 61% of Facebook users who“like” a page say they are more likely to buy from the brand.AlisonZarrella.com
  15. 15. Don’t Push, PersuadeAlisonZarrella.com
  16. 16. Forget the Hard Sell AlisonZarrella.com
  17. 17. Stay Subtle With Links AlisonZarrella.com
  18. 18. The average Facebook user is connected to 80 pages, groups and events.AlisonZarrella.com
  19. 19. Don’t Dilute Your Brand AlisonZarrella.com
  20. 20. Stick to a Single Page AlisonZarrella.com
  21. 21. Keep Spinoffs Simple AlisonZarrella.com
  22. 22. Every month, more than 500million people use an app on Facebook or experienceFacebook on other websites.AlisonZarrella.com
  23. 23. Keep Your Options Open AlisonZarrella.com
  24. 24. Cross-Promote Content AlisonZarrella.com
  25. 25. Automate Some Stuff AlisonZarrella.com
  26. 26. On average, over 250 million photos are uploaded toFacebook every single day.AlisonZarrella.com
  27. 27. Keep It LightAlisonZarrella.com
  28. 28. Go With the Flow AlisonZarrella.com
  29. 29. Remember to Have FunAlisonZarrella.com
  30. 30. There are over 900 million objects for users to interact with on Facebook, including pages, groups and events.AlisonZarrella.com
  31. 31. Forget FakersAlisonZarrella.com
  32. 32. Keep Your Cool With Copycats AlisonZarrella.com
  33. 33. Remember, Imitation is Flattery AlisonZarrella.com
  34. 34. The average Facebook userhas 130 friends. Power users often have 1,000 or more.AlisonZarrella.com
  35. 35. Watch YourselfAlisonZarrella.com
  36. 36. Don’t Police Your Page AlisonZarrella.com
  37. 37. Use Common SenseAlisonZarrella.com
  38. 38. Look for InspirationAlisonZarrella.com
  39. 39. Ignore The Competition AlisonZarrella.com
  40. 40. Watch Brands You Admire AlisonZarrella.com
  41. 41. Remember…• Give ‘em what they want by crowdsourcing content and listening to feedback.• Focus on engagement: make sure they like you and aim for more post comments.• Pick a pattern and create predictable themes to brand your content.• Don’t push, persuade fans. A hard sell doesn’t work; you need interesting posts.• Don’t dilute your brand or waste time with multiple Pages. Create a cohesive brand.• Keep your options open and don’t forget other sites. Cross-promote your content.• Keep it light when it comes to your brand, and have some fun.• Forget fakers and remember, imitation is flattery. Don’t worry about community pages.• Watch yourself but don’t police your Page. Create guidelines and stick to them.• Look for inspiration in unexpected places. Watch brands you admire for good ideas. AlisonZarrella.com
  42. 42. Let’s TalkBlog AlisonZarrella.comFacebook Facebook.com/AlisonZarrellaTwitter @AlisonLinkedIn LinkedIn.com/in/AlisonZarrellaEmail Alison@AlisonZarrella.com AlisonZarrella.com

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