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MAKING SOCIAL MEDIA
  WORK FOR YOU
   PORTFOLIO ONE ON ONE 2010



        @ALISONBEATTIE
#SO WHAT?
#SO WHAT?

•   Why should you care about this stuff?
#SO WHAT?

•   Why should you care about this stuff?
•   People spend more time on social media sites than any other onlin...
#SO WHAT?

•   Why should you care about this stuff?
•   People spend more time on social media sites than any other onlin...
#SO WHAT?

•   Why should you care about this stuff?
•   People spend more time on social media sites than any other onlin...
#SO WHAT?

•   Why should you care about this stuff?
•   People spend more time on social media sites than any other onlin...
#YOU ARE A BRAND
#YOU ARE A BRAND

•   When looking for a job, you’re ultimately showcasing and selling
    your own brand = you!
#YOU ARE A BRAND

•   When looking for a job, you’re ultimately showcasing and selling
    your own brand = you!
•   P1on1...
#YOU ARE A BRAND

•   When looking for a job, you’re ultimately showcasing and selling
    your own brand = you!
•   P1on1...
#YOU ARE A BRAND

•   When looking for a job, you’re ultimately showcasing and selling
    your own brand = you!
•   P1on1...
#BRAND DNA
#BRAND DNA

•   Who you are, your opinions, your point of view
#BRAND DNA

•   Who you are, your opinions, your point of view
•   Your tone of voice and personality
#BRAND DNA

•   Who you are, your opinions, your point of view
•   Your tone of voice and personality
•   What makes you d...
#BRAND DNA

•   Who you are, your opinions, your point of view
•   Your tone of voice and personality
•   What makes you d...
#BRAND DNA

•   Who you are, your opinions, your point of view
•   Your tone of voice and personality
•   What makes you d...
#BECOMING A THOUGHT LEADER
#BECOMING A THOUGHT LEADER

•   Nurture relationships, extend connections, find partners and
    collaborators (networking)
#BECOMING A THOUGHT LEADER

•   Nurture relationships, extend connections, find partners and
    collaborators (networking)...
#BECOMING A THOUGHT LEADER

•   Nurture relationships, extend connections, find partners and
    collaborators (networking)...
#BECOMING A THOUGHT LEADER

•   Nurture relationships, extend connections, find partners and
    collaborators (networking)...
#BECOMING A THOUGHT LEADER

•   Nurture relationships, extend connections, find partners and
    collaborators (networking)...
#YOUR ECOSYSTEM
#YOUR ECOSYSTEM




      YOU
#YOUR ECOSYSTEM
    BIZ CARDS



                PORTFOLIO
 LEAVE
BEHINDS




                            YOU
#YOUR ECOSYSTEM
    BIZ CARDS                                 ADDITIONAL
                                                W...
#YOUR ECOSYSTEM
    BIZ CARDS                                              ADDITIONAL
                                    ...
#YOUR ECOSYSTEM
    BIZ CARDS                                                      ADDITIONAL
                            ...
#TWITTER
#TWITTER

•   Twitter = Micro blogging
#TWITTER

•   Twitter = Micro blogging
•   Industry people and firms/agencies etc are using it
#TWITTER

•   Twitter = Micro blogging
•   Industry people and firms/agencies etc are using it
•   Follow them all, create ...
#TWITTER

•   Twitter = Micro blogging
•   Industry people and firms/agencies etc are using it
•   Follow them all, create ...
#TWITTER

•   Twitter = Micro blogging
•   Industry people and firms/agencies etc are using it
•   Follow them all, create ...
#TWITTER

•   Twitter = Micro blogging
•   Industry people and firms/agencies etc are using it
•   Follow them all, create ...
#TWITTER

•   Twitter = Micro blogging
•   Industry people and firms/agencies etc are using it
•   Follow them all, create ...
#TWITTER

•   Twitter = Micro blogging
•   Industry people and firms/agencies etc are using it
•   Follow them all, create ...
#I WISH I DIDN’T TWEET THAT...
#I WISH I DIDN’T TWEET THAT...

•   Be professional, yet creative
#I WISH I DIDN’T TWEET THAT...

•   Be professional, yet creative
•   No industry gossip
#I WISH I DIDN’T TWEET THAT...

•   Be professional, yet creative
•   No industry gossip
•   Don’t tweet about:
#I WISH I DIDN’T TWEET THAT...

•   Be professional, yet creative
•   No industry gossip
•   Don’t tweet about:

    •   W...
#I WISH I DIDN’T TWEET THAT...

•   Be professional, yet creative
•   No industry gossip
•   Don’t tweet about:

    •   W...
#I WISH I DIDN’T TWEET THAT...

•   Be professional, yet creative
•   No industry gossip
•   Don’t tweet about:

    •   W...
#I WISH I DIDN’T TWEET THAT...

•   Be professional, yet creative
•   No industry gossip
•   Don’t tweet about:

    •   W...
#I WISH I DIDN’T TWEET THAT...

•   Be professional, yet creative
•   No industry gossip
•   Don’t tweet about:

    •   W...
#FACEBOOK
#FACEBOOK

•   You will get friend requests from colleagues
#FACEBOOK

•   You will get friend requests from colleagues
•   Be consistent
#FACEBOOK

•   You will get friend requests from colleagues
•   Be consistent
•   Have fun, but try to be professional too
#FACEBOOK

•   You will get friend requests from colleagues
•   Be consistent
•   Have fun, but try to be professional too...
#FACEBOOK

•   You will get friend requests from colleagues
•   Be consistent
•   Have fun, but try to be professional too...
#FACEBOOK

•   You will get friend requests from colleagues
•   Be consistent
•   Have fun, but try to be professional too...
#LINKEDIN
#LINKEDIN

•   LinkedIn has a formula
#LINKEDIN

•   LinkedIn has a formula
•   You need to get your profile to 100%
#LINKEDIN

•   LinkedIn has a formula
•   You need to get your profile to 100%
•   Have your portfolio, social media etc on...
#LINKEDIN

•   LinkedIn has a formula
•   You need to get your profile to 100%
•   Have your portfolio, social media etc on...
#LINKEDIN

•   LinkedIn has a formula
•   You need to get your profile to 100%
•   Have your portfolio, social media etc on...
#LINKEDIN

•   LinkedIn has a formula
•   You need to get your profile to 100%
•   Have your portfolio, social media etc on...
#LINKEDIN

•   LinkedIn has a formula
•   You need to get your profile to 100%
•   Have your portfolio, social media etc on...
#LINKEDIN

•   LinkedIn has a formula
•   You need to get your profile to 100%
•   Have your portfolio, social media etc on...
SOME SOCIAL ADVICE
   (140 CHARACTERS OR LESS)
“#1: View it as meeting
people vs a “job search.”
Get your voice out there,
respond thoughtfully and
    create a brand.”
...
“#2: Be curious – read
posts by employees of
interesting companies,
  learn their vibe, and
    interact w/them.”

       ...
“I would say: use SM to
  start a conversation
  and continue it with
  in-person meeting.”


     @ANDYSANTAMARIA
“Have a point of view.”



        @RUNMC
“Make connections.
 Add value. Show
   Personality.”

      @ZARPREY
“Do something unexpected,
 be creative, show how you
can use social media as part
       of a big idea.”


          @SCAR...
#KEY TAKEAWAYS
#KEY TAKEAWAYS

•   Social Media is your opportunity for networking
•   You need to own and nurture the brand that you rep...
THANKS!
INTERESTED IN AN INTERACTIVE INTERNSHIP?
       DM @ALISONBEATTIE W/LINKS
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
Making Social Media Work for You: Portfolio 1on1 2010
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Making Social Media Work for You: Portfolio 1on1 2010

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Making Social Media Work for You: Portfolio 1on1 2010

  1. 1. MAKING SOCIAL MEDIA WORK FOR YOU PORTFOLIO ONE ON ONE 2010 @ALISONBEATTIE
  2. 2. #SO WHAT?
  3. 3. #SO WHAT? • Why should you care about this stuff?
  4. 4. #SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity
  5. 5. #SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it
  6. 6. #SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it • You will get GOOGLED
  7. 7. #SO WHAT? • Why should you care about this stuff? • People spend more time on social media sites than any other online activity • Your potential employers and clients care about it • You will get GOOGLED • again and again and again
  8. 8. #YOU ARE A BRAND
  9. 9. #YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you!
  10. 10. #YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio
  11. 11. #YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio • The print portfolio, and even website (and you MUST have a website) isn’t all that defines your brand
  12. 12. #YOU ARE A BRAND • When looking for a job, you’re ultimately showcasing and selling your own brand = you! • P1on1 is perfect place to test your portfolio • The print portfolio, and even website (and you MUST have a website) isn’t all that defines your brand • It’s all about a cohesive, strong, individual brand personality
  13. 13. #BRAND DNA
  14. 14. #BRAND DNA • Who you are, your opinions, your point of view
  15. 15. #BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality
  16. 16. #BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here?
  17. 17. #BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here? • Content creator vs. content aggregator
  18. 18. #BRAND DNA • Who you are, your opinions, your point of view • Your tone of voice and personality • What makes you different from the other students here? • Content creator vs. content aggregator • Be unique and be known as a “thought leader”
  19. 19. #BECOMING A THOUGHT LEADER
  20. 20. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking)
  21. 21. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking) • Have a point of view, don’t shy away
  22. 22. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars
  23. 23. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars • Be active and pave the way
  24. 24. #BECOMING A THOUGHT LEADER • Nurture relationships, extend connections, find partners and collaborators (networking) • Have a point of view, don’t shy away • Know whats next – sign up for beta testing for technologies, read nerdy blogs, watch and comment on webinars • Be active and pave the way • This all adds value to your brand
  25. 25. #YOUR ECOSYSTEM
  26. 26. #YOUR ECOSYSTEM YOU
  27. 27. #YOUR ECOSYSTEM BIZ CARDS PORTFOLIO LEAVE BEHINDS YOU
  28. 28. #YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU
  29. 29. #YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU BLOGGING THE SOCIAL TWITTER MEDIA LINKEDIN NETWORKING FACEBOOK
  30. 30. #YOUR ECOSYSTEM BIZ CARDS ADDITIONAL WORK YOUR PORTFOLIO LEAVE WEBSITE CASE BEHINDS STUDIES BRANDED EMAIL YOU BLOGGING BEHANCE THE ONLINE SOCIAL TWITTER PORTFOLIOS MEDIA LINKEDIN DESIGN RELATED NETWORKING AIGA FACEBOOK
  31. 31. #TWITTER
  32. 32. #TWITTER • Twitter = Micro blogging
  33. 33. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it
  34. 34. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track
  35. 35. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog:
  36. 36. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content
  37. 37. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#)
  38. 38. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#) • Comment on other people’s tweets
  39. 39. #TWITTER • Twitter = Micro blogging • Industry people and firms/agencies etc are using it • Follow them all, create categorized lists so that its easier to respond/keep track • Start a dialog: • Retweet (RT) interesting content • Send out content from events using the appropriate hashtags (#) • Comment on other people’s tweets • Have a point of view
  40. 40. #I WISH I DIDN’T TWEET THAT...
  41. 41. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative
  42. 42. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip
  43. 43. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about:
  44. 44. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV)
  45. 45. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job
  46. 46. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job
  47. 47. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job • etc, etc, etc
  48. 48. #I WISH I DIDN’T TWEET THAT... • Be professional, yet creative • No industry gossip • Don’t tweet about: • What you just ate (unless this is your POV) • How much you hate your current job • How much you’d like/need a new job • etc, etc, etc • (if you have to be cranky, be funny)
  49. 49. #FACEBOOK
  50. 50. #FACEBOOK • You will get friend requests from colleagues
  51. 51. #FACEBOOK • You will get friend requests from colleagues • Be consistent
  52. 52. #FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too
  53. 53. #FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic
  54. 54. #FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic • Show a bit more personality
  55. 55. #FACEBOOK • You will get friend requests from colleagues • Be consistent • Have fun, but try to be professional too • You can always de-tag yourself from that drunken pic • Show a bit more personality • Have a complete info tab on your profile – push to your portfolio, you current company and other social media
  56. 56. #LINKEDIN
  57. 57. #LINKEDIN • LinkedIn has a formula
  58. 58. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100%
  59. 59. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there
  60. 60. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search)
  61. 61. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/refine – this page is more important than your resume
  62. 62. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/refine – this page is more important than your resume • Ask for recommendations
  63. 63. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/refine – this page is more important than your resume • Ask for recommendations • Be active on local groups and q+a
  64. 64. #LINKEDIN • LinkedIn has a formula • You need to get your profile to 100% • Have your portfolio, social media etc on there • Detailed and smart descriptions for each positions, inlcude as many related keywords as possible (search) • Edit/refine – this page is more important than your resume • Ask for recommendations • Be active on local groups and q+a • Don’t try to LinkIn to strangers (thats just creepy)
  65. 65. SOME SOCIAL ADVICE (140 CHARACTERS OR LESS)
  66. 66. “#1: View it as meeting people vs a “job search.” Get your voice out there, respond thoughtfully and create a brand.” @KPLADSON
  67. 67. “#2: Be curious – read posts by employees of interesting companies, learn their vibe, and interact w/them.” @KPLADSON
  68. 68. “I would say: use SM to start a conversation and continue it with in-person meeting.” @ANDYSANTAMARIA
  69. 69. “Have a point of view.” @RUNMC
  70. 70. “Make connections. Add value. Show Personality.” @ZARPREY
  71. 71. “Do something unexpected, be creative, show how you can use social media as part of a big idea.” @SCARLSON
  72. 72. #KEY TAKEAWAYS
  73. 73. #KEY TAKEAWAYS • Social Media is your opportunity for networking • You need to own and nurture the brand that you represent on all online facets • You need to know how these things work, because your clients will rely on you for recommendations • Relevancy is key • Have a point of view • Be yourself :)
  74. 74. THANKS! INTERESTED IN AN INTERACTIVE INTERNSHIP? DM @ALISONBEATTIE W/LINKS

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