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ECHO AFTER DARK EVENT SERIESAlisha Durgin, Asher Geisel,Lauren Swanson, and Sarah Thibodeau
   April 19: Pipes and Tubes, a Focus on the Cardiovascular and    Respiratory Systems   April 26: In the Nick of Time, ...
TARGET AUDIENCE   Young professionals   College students   Ages 21-30 years old   Social media savvy   Educated
GOALS   Increase attendance of ECHO After Dark series    and to sell out all six ECHO After Dark events.   To increase a...
OBJECTIVES   To achieve 100% attendance to all six ECHO    After Dark events.   To increase awareness on social media   ...
STRATEGIES   Promote ECHO After Dark as the most    economical way to see the Our Bodies exhibit.   Utilize social media...
SOCIAL MEDIA TACTICS Utilize existing ECHO Twitter  handle, @echoVT, to promote the ECHO After  Dark series using an offi...
TRADITIONAL MEDIA TACTICS   Promote events using local community    calendar listings, like in Seven Days and    Burlingt...
GUERILLA TACTICS   Bathroom stall flyers in downtown bars    and on college campuses.   Post information on campus bulle...
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Echo after dark ppt 1

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Echo after dark ppt 1

  1. 1. ECHO AFTER DARK EVENT SERIESAlisha Durgin, Asher Geisel,Lauren Swanson, and Sarah Thibodeau
  2. 2.  April 19: Pipes and Tubes, a Focus on the Cardiovascular and Respiratory Systems April 26: In the Nick of Time, Head to Toe Medicine at Hyperspeed May 3: Conditioning Your Body, Sports Injuries, Back Pain, and Yoga May 10: Diseases of Aging, Osteoarthritis, Joint Replacement, and Osteoporosis May 17: Science of the Sexes with Modern Medicine May 24: With Your Gut, What is Your Stomach Thinking?
  3. 3. TARGET AUDIENCE Young professionals College students Ages 21-30 years old Social media savvy Educated
  4. 4. GOALS Increase attendance of ECHO After Dark series and to sell out all six ECHO After Dark events. To increase awareness of events among the target demographic of 21-30 years old.
  5. 5. OBJECTIVES To achieve 100% attendance to all six ECHO After Dark events. To increase awareness on social media platforms among the younger target demographic at the 6 events.
  6. 6. STRATEGIES Promote ECHO After Dark as the most economical way to see the Our Bodies exhibit. Utilize social media platforms to reach target demographic. Take advantage of the popular night-time and downtown bar scene in Burlington.
  7. 7. SOCIAL MEDIA TACTICS Utilize existing ECHO Twitter handle, @echoVT, to promote the ECHO After Dark series using an official hashtag: #bodiesafterdark Update a weekly blog attached to ECHO’s official website featuring credible guest bloggers like doctors and professionals in the field. Create Facebook event pages for each of the six events.
  8. 8. TRADITIONAL MEDIA TACTICS Promote events using local community calendar listings, like in Seven Days and Burlington Free Press. Write press releases for each of the six events, promoting the benefits of ECHO After Dark, to be sent to local media. Connect with WCAX or RETN to do brief weekly segments on the body that connects to the current ECHO After Dark event as sort of a “preview.”
  9. 9. GUERILLA TACTICS Bathroom stall flyers in downtown bars and on college campuses. Post information on campus bulletin boards and gym locker rooms. Have volunteers sport skeleton suits around Church Street on weekend nights. Bar hop scavenger hunt. ECHO After Dark night at Drink with exclusive drink specials like Fuzzy Navals, Bleeding Heart Martinis, and Brain Hemorrhages

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