ECHO AFTER DARK EVENT SERIESAlisha Durgin, Asher Geisel,Lauren Swanson, and Sarah Thibodeau
April 19: Pipes and Tubes, a Focus on the Cardiovascular and Respiratory Systems April 26: In the Nick of Time, Head to Toe Medicine at Hyperspeed May 3: Conditioning Your Body, Sports Injuries, Back Pain, and Yoga May 10: Diseases of Aging, Osteoarthritis, Joint Replacement, and Osteoporosis May 17: Science of the Sexes with Modern Medicine May 24: With Your Gut, What is Your Stomach Thinking?
TARGET AUDIENCE Young professionals College students Ages 21-30 years old Social media savvy Educated
GOALS Increase attendance of ECHO After Dark series and to sell out all six ECHO After Dark events. To increase awareness of events among the target demographic of 21-30 years old.
OBJECTIVES To achieve 100% attendance to all six ECHO After Dark events. To increase awareness on social media platforms among the younger target demographic at the 6 events.
STRATEGIES Promote ECHO After Dark as the most economical way to see the Our Bodies exhibit. Utilize social media platforms to reach target demographic. Take advantage of the popular night-time and downtown bar scene in Burlington.
SOCIAL MEDIA TACTICS Utilize existing ECHO Twitter handle, @echoVT, to promote the ECHO After Dark series using an official hashtag: #bodiesafterdark Update a weekly blog attached to ECHO’s official website featuring credible guest bloggers like doctors and professionals in the field. Create Facebook event pages for each of the six events.
TRADITIONAL MEDIA TACTICS Promote events using local community calendar listings, like in Seven Days and Burlington Free Press. Write press releases for each of the six events, promoting the benefits of ECHO After Dark, to be sent to local media. Connect with WCAX or RETN to do brief weekly segments on the body that connects to the current ECHO After Dark event as sort of a “preview.”
GUERILLA TACTICS Bathroom stall flyers in downtown bars and on college campuses. Post information on campus bulletin boards and gym locker rooms. Have volunteers sport skeleton suits around Church Street on weekend nights. Bar hop scavenger hunt. ECHO After Dark night at Drink with exclusive drink specials like Fuzzy Navals, Bleeding Heart Martinis, and Brain Hemorrhages