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Inbound & Social Marketing for Business


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Social media and inbound marketing can help make business goals reality. Look at some of the basics of why social and inbound work. Prepared for the Hampstead , NC Chamber of Commerce.

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Inbound & Social Marketing for Business

  1. 1. Scalable Social Media Alisa Meredith 800.305.9420 x1
  2. 2. How many have a website that looks like this? What you cant appreciate on thisslide is... the music and animation!Guess what this business is? No, its not a vintage video game. Its a watertreatment and industrial chemicals company. Would you trust them with the safetyof you water?Just for fun, check them out: You cannot make this stuff up!
  3. 3. By way of contrast, is there any doubt what this company does?
  4. 4. Companies that blog 16 to 20 time per month get over 2 times more traffic thanthose who blog less than 4 times per month. Also, they got 3 times more leadsthan those that dont blog. Maybe not these guys, though.
  5. 5. The more content you create, the more traffic and leads your business willsee.Business websites with 401 to 1000 pages have 9 times more traffic thanthose with 51-100.
  6. 6. 90% of Small Businesses are on Facebook. Are you?Profile or Page? Do you know the difference? Businesses with 501 to 1,000Facebook fans had 3.5 times more traffic than those with 1 to 25 fans.
  7. 7. Having a business Page, versus a personal profile not only follows the rules (andreduces the risk of you losing your account), but allows you to analyze yourperformance, install apps and more.
  8. 8. Businesses with 301 to 1,000 Twitter followers had over 5 times more traffic to theirwebsites than those with 1 to 25 followers. But probably not this guy.
  9. 9. Maintaining an active Twitter account allows for meaningful interaction with followers.
  10. 10. How much timedo YOU spend onsocial media foryour business?One hour?Six hours?More than 10? Copyright VerticalResponse
  11. 11. Nearly seventy percent of business owners use Twitter. Copyright VerticalResponseFacebook brings the most visits, but for B2B websites, Twitter brings in themost leads. For us, Pinterest comes right after Facebook in lead generation!LinkedIn members are 50% more likely to to business with a company theyinteract with on LinkedIn. *LinkedIn US survey based Follower report, Jan 2012 and LinkedIn member surveys, Jan/Feb 2012
  12. 12. Why Use Social Media for Business?● Gain Trust & Build Relationships - Being willing to risk the transparency of social media shows people you have nothing to hide.● Get Websites Visits + Leads = Sales● Your competition is there - providing reminders of their business, as well as helpful content that builds trust, and improved customer service. For instance, a Google search for "plumber" + "facebook" shows over 22M plumbers are on Facebook! Sixty-three million accountants.● Your consumers are there. Facebook had 618 million daily active users on average in December 2012. When people comment, like, share +1 and ReTweet, their connections see that and it acts as a virtual recommendation.● Get a Search Engine Boost!
  13. 13. Do I Need to Be on Every SocialNetwork? Wikipedia lists over 300!
  14. 14. Which is most important? Blogging! While it is not a social network per se, it is socialand all businesses need to do it in order to bring in the leads, whether you are onsocial networks or not. After that, it depends on where your audience is. Then,prioritize and decide where you are most comfortable.
  15. 15. Get a Free Inbound Marketing Assessment,