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SEO para Long Tails

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Apresentação SEO para Long Tails por Cassiano Travareli @cassy82 http://www.brasilseo.com.br/seo/seo-para-long-tails

Published in: Technology, Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download Full EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ACCESS WEBSITE for All Ebooks ......................................................................................................................... Download Full PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... Download doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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SEO para Long Tails

  1. 2. Resultados das imagens para Importância das Long Tails
  2. 3. Estudo de caso
  3. 4. Conversões (pedido de orçamento) Total de Conversões: 2.655 (16,27%)
  4. 6. Algumas Long tails: bufet de crepe em domicilio buffet a domicilio crepe buffet a domicilio em sao paulo buffet a domicilio em sp buffet a domicilio sp buffet crepe a domicilio buffet crepe domicilio analia franco buffet crepe sao paulo buffet crepe são paulo r$ por pessoa buffet crepes a domicilio buffet crepes sao paulo buffet de crepe a domicilio buffet de crepe em domicilio buffet de crepe em domicilio sp buffet de crepe em são bernardo buffet de crepe em sao paulo buffet de crepe em são paulo buffet de crepe frances em domicilio buffet de crepe na penha buffet de crepes a domicilio
  5. 7. www.structure.com <ul><li>A - Determinar os segmentos por caracteristicas distintas/keywords relacionadas - Cachorro, cão, cachorrinhos, venda de cachorros, cães, casa para cães, etc. - Gatos, gatinhos, gatos para venda, compra de gatos, cama para gatos, etc. </li></ul><ul><li>Pássaros, passarinhos, promocao passarinhos, gaiola de passarinhos, etc. </li></ul><ul><li>www. broadassociation.com </li></ul>Estrutura de um Website Resultados das imagens para cães gatos pássaros
  6. 8. B - Determinar o objetivo da pagina Acessórios para cães: Coleiras para cães, casinha de cachorro, etc. Venda de cães: Cachorros para vender, cães baratos, promoção de cachorros, etc. www. intentandsegment.com www.structure.com Estrutura de um Website
  7. 9. C - Hirarquia www.hierarchy.com www.structure.com Estrutura de um Website
  8. 10. D - Organizar a apresentacão de cada página www.layout.com Resultados das imagens para organização de website www.structure.com Estrutura de um Website
  9. 11. A Página Perfeita Otimizada (por SEOMOZ) www. perfectlyoptimizedpage.com
  10. 13. A Página Perfeita Otimizada (por Cassy) www. perfectoptimizedpage.com
  11. 15. Keyword Research Google Keyword Tool, Google Trends, Google Insights for Search, Google suggest, concorrencia, cérebro, bom senso, etc. www. keywordresearch.com
  12. 17. Lista de Complementos de uma Palavra Chave www. morekeywords com
  13. 18. Texto + Complementos Texto bem escrito: - Mencionar as palavras chaves principais; - Mencionar os complementos possíveis; - Encaixar mais complementos no Layout. www. goodcontent.com
  14. 19. Variação de Âncoras É muito importante não ficar utilizando excessivamente a mesma âncora em tudo quanto é link para a sua página. Procure usar variações e inclusive a palavra chave dentro de sentenças. www. differentanchors.com
  15. 20. Links Internos - Páginas Relacionadas; - Artigos em seu Blog; - Uso do operador site: www. internallinks.com
  16. 21. Links Externos - Submissão de Artigos; - Comentários em blogs e Fóruns Relacionados. www.externallinks.com Resultados das imagens para links externos
  17. 22. <ul><li>Não Recomendo MAS Não Condeno </li></ul><ul><li>Troca de Links; - Guest Posts; - Compra de Links; </li></ul><ul><li>Etc. </li></ul><ul><li>www.blackhatseo.com </li></ul>Resultados das imagens para black hat
  18. 23. Analisando Meus Resultados No Analytics : - palavras chave que mais converteram. - palavras chave que mais trouxeram tráfego. No Google: - veja a posição de cada palavra chave na busca. Em uma planilha: - coloque os dados lado a lado para comparação, e ordene por conversão. www. analytics.com Resultados das imagens para resultados surpreendentes
  19. 24. Interpretando os resultados Se &quot;Promoção em Venda de Cachorros&quot;, te trouxe uma boa conversão, e você está na 6ª posição no Google.... É hora de colocar a mão na massa novamente. www. results.com Resultados das imagens para interpretando resultados
  20. 25. Reotimização de Conteúdo - Mencionar palavra chave (de alta conversão) no Conteúdo; - Links Externos; - Links Internos; www.keepworking.com <ul><li>E as Análises na planilha continuam... </li></ul><ul><li>www.keepworking.com </li></ul>Resultados das imagens para ciclo
  21. 26. Conclusão P:Quantas Palavras Chave eu Devo Trabalhar em meu conteúdo? R:Quantas fizerem sentido para um visitante, um comprador ou quem irá linkar para você. www. conclusion.com Resultados das imagens para infinito
  22. 27. Obrigado Cassiano Murbach Travareli Twitter: @cassy82 http://www.brasilseo.com.br/ www.theend.com Latest results for @cassy82 Obrigado a todos pela participação no #UaiSEO! A minha apresentação sobre SEO para Long Tails já está disponível no www.brasilseo.com.br ! SEO para Long Tails cassy82 – twitter.com – 1 second ago

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