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Linguagem E Persuasão pt II - O Ouvinte

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Continuando no estudo da análise do discurso, aqui é possível entender como se direcionar e formular adequadamente seu discurso para o público que deseja antingir.

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Linguagem E Persuasão pt II - O Ouvinte

  1. 1. Marcos Felipe | Ricardo Bermudez | PP IESB - 4º semestre Apresentando | Aline Dutra | Douglas Reis | Ícaro Diniz |
  2. 2. Antônio Suarez Abreu
  3. 3. Convencer: falar à RAZÃO do outro Persuadir: falar à EMOÇÃO do outro
  4. 4. Argumentar é a arte de administrar informações para convencer alguém no campo das ideias, para depois persuadi-las.
  5. 5. A arte de argumentar surge no contexto da Contra qualquer forma de imposição, o que vale é o
  6. 6. Na busca de verdades absolutas As coisas só podem ser ou verdadeiras ou falsas.
  7. 7. Na busca de vários pontos de vista Na busca de verdades absolutas As coisas só podem ser ou verdadeiras ou falsas. O homem é a medida de todas as coisas.
  8. 8. Na busca de vários pontos de vista Na busca de verdades absolutas sofistas filósofos As coisas só podem ser ou verdadeiras ou falsas. O homem é a medida de todas as coisas. Platão desmoraliza a Retórica de Górgias!
  9. 9. Esparta subjuga Atenas acaba o espaço para o debate de ideias e para a arte de argumentar
  10. 10. A Retórica volta a ser estudada com a força de antes através da Linguística da Análise do Discurso e da Semiótica, claro ;)
  11. 11. O que nos leva de volta à Através dela as mensagens são transmitidas E ela é composta de SIGNOS
  12. 12. a principal ferramenta da persuasão e do convencimento
  13. 13. mensagem subjetiva, pouca tensão entre receptor e interlocutor lúdico
  14. 14. mensagem divergente, com o propósito de questionar e convencer, muita tensão entre receptor e interlocutor polêmico
  15. 15. mensagem clara e imperativa, domínio do interlocutor, muita tensão entre receptor e interlocutor autoritário
  16. 16. Okay. Mas e o discurso publicitário mesmo, hein?
  17. 18. será que a mensagem publicitária consegue sempre cativar o receptor?
  18. 19. peça – mensagem não clara
  19. 20. peça – mensagem não clara
  20. 21. mas afinal, quem é esse receptor?c
  21. 24. O auditório universal é um público muito amplo, que atinge pessoas dos mais diversos tipos. Os meios de comunicação de massa são um bom exemplo de veículos voltados para um auditório universal.
  22. 26. O auditório particular é um público segmentado. Mensagens feitas para esse tipo de auditório são especificamente voltadas para o universo dessas pessoas, não servindo para atingir outros públicos – em alguns casos, até ofende outros grupos.
  23. 27. falar para um público às vezes é como fazer uma
  24. 28. Não questionamos mensagens que nos pareçam naturais, óbvias. Mas a mensagem funciona!
  25. 29. uma forma automática e inconsciente de interpretar um signo a partir de algo construído socialmente
  26. 30. O receptor interfere na forma que o interlocutor passa sua mensagem
  27. 31. a propaganda reflete o senso comum... ou o fabrica?
  28. 32. primeiro passo para entender a mensagem que é bem recebida pelo ouvinte
  29. 33. algumas condições de argumentação para a mensagem ser bem aceita pelo ouvinte
  30. 34. ser consciente do que precisa ser comunicado...
  31. 35. falar a mesma língua do seu público...
  32. 36. ter um contato positivo com o público...
  33. 37. ser ético e transparente... (a maioria dos políticos não chega até o fim desses slides)
  34. 38. Em breve: Slidecast

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