Creativity in AdvertisingALI HEYDARI3RD SEMESTER
Table of Contents What is creativity ? Creativity in advertising It is not creative unless it sells. Why creative advertisement Advantages of creative advertisement Pictures Conclusion
What is Creativity ? Making the simple complicated is commonplace; making the complicated simple, awesomely simple, thats creativity.
Creativity in Advertising Creativity in advertising fulfils psychological, marketing and corporate requirement of the consumers. Creativeadvertising adds new perceptions and enjoyment of the product.
It’s Not Creative Unless It Sells. Creative means dramatically showing how a product fulfills a consumer need. It can be as simple as casting the right actor or character for a brand. A unique demonstration of product superiority is creative. If it doesn’t motivate the consumer to do something or stimulate some part of the brain, then it doesn’t work.
Why creative Advertisement ? 1.Memorable Ads The purpose of an ad is to interest potential customers in your product and service, and to get them to remember you. A creative ad sticks out and increases the likelihood that a customer will recall information about your company. A car wash company in downtown Seattle uses a big pink elephant as an advertising gimmick.
2.Impressing Customers Your advertising should demonstrate that you can provide worthy content and enjoyment to clients who want to entertain their guests or draw attention to their own products and services. A clown service that arrives at parties in a colourful, quirky van, for example, signals to potential customers that its clowns will be colourful and entertaining, as well.
3.Likeability Creative advertising makes your company likeable, and this likeability is an important marketing tool. An insurance company in the Pacific Northwest has an ad campaign based on archetypal local personalities, caricaturing that are typical in the region.
4.Budget A creative advertising idea often doesnt cost any more than a dull one, and it can bring in considerably more return for your money. A bar that hosts an ugly Christmas sweater contest the week before Christmas.
Advantages Of Creative Advertisement Increasing sales The expenses of advertising may be justified on the ground that it helps to increase sales, which there by results in increased production. Saving time Advertising enable the consumers to spend a short deal of time seeking products to meet his requirements because he has already been informed about many standard goods through advertising.
Prevention of lost salesMuch advertising is aimed at preventing the erosion of its salesby competitors. So advertising may be regarded as being“defensive”. Introduction the new productsNew products can be introduced and popularized in the marketby advertising.
Creating market attitudeAdvertising can create a market attitude for product whichwould not otherwise be desired. Thus artificial demand canbe created by exploiting fears. Impression the publicAdvertisement is considered important branch of businesswhich impresses the public about the superiority of product.
Informing consumersAdvertising provides the information to consumers aboutthe choice, prices, quality and other description ofproduct at their home, which guides them for quickdecision. Providing employmentAs it helps to create the new demand of the products, ittends to increase the sales volume of goods. So newindustry will be established and old industry will beexpanded where thousands of persons may be engaged.