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PET Packaging opportunities for growth in barrier applications

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Presented at the Drinktec held in December 2008 in Mumbai

Published in: Business

PET Packaging opportunities for growth in barrier applications

  1. 1. Colouring solutions for plastics & coatings
  2. 2. Growth opportunities for PET Packaging: Barrier applications Holland Colours Alies Gonlag Global Industry Manager PET Packaging Mumbai, Nov-2008 Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  3. 3. Topics Holland Colours Growth opportunities Case: Beer Case: Milk Summary Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  4. 4. Holland Colours Profile Founded in 1979 Over 400 employees Global supplier Six production facilities Focus markets PET Packaging Building and Construction Silicones/Elastomers Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  5. 5. Holland Colours Portfolio & Markets For PET Packaging Colouring solutions for plastics & coatings Offering our customer Colours of Value For presentation purposes only; to be used only as a guide. All rights reserved to Holland Colours.
  6. 6. Holland Colours Growth Drivers Global business practice - a reliable global partner Market driven - with more innovation Experience - unrivalled know- how in working with pigments, dyes and carrier systems. We deliver more than colours: Holland Colours: Colours of Value Colouring solutions for plastics & coatings Offering our customer Colours of Value For presentation purposes only; to be used only as a guide. All rights reserved to Holland Colours.
  7. 7. Topics Holland Colours Growth opportunities Case: Beer Case: Milk Summary Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  8. 8. .. where are the opportunities for growth Global Market Segmentation and packaging mix • From organic growth and conversion from alternative materials Colouring solutions for plastics & coatings Offering our customer Colours of Value For presentation purposes only; to be used only as a guide. All rights reserved to Holland Colours.
  9. 9. Our Contribution Colour concentrates for milk based beverages for monolayer PET for selective light protection Colour formulations compatible with barrier systems used in alcoholic beverages and juices. Providing differentiation on the shelf and protection for improved shelflife Colouring solutions for plastics & coatings Offering our customer Colours of Value For presentation purposes only; to be used only as a guide. All rights reserved to Holland Colours.
  10. 10. Topics Holland Colours Growth opportunities Case: Beer Case: Milk Summary Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  11. 11. CASE: BEER Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  12. 12. … global market segmentation and packaging mix * Internal estimate from sources: Artenius, LA-PET 2007, Euromonitor Consumer Packaging report June 2005 Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  13. 13. … country share in beer in PET (%) Others USA Spain Estonia Latvia Lithuania Bulgaria Turkye Finland Austria Finland Israel S-Korea Germany Germany South Korea Serbia Ukraine Russia Romania Russia 0 10 20 30 40 50 60 Colouring solutions for plastics & coatings Offering our Customers Colours of Value For presentation purposes only; to be used only as a guide. All rights reserved to Holland Colours.
  14. 14. .. packaging beer in PET Beer in PET 7 billion containers globally, growing 20% p.a. * Barrier systems :2,2 bn 0,7 Bn Russia 0,8 Bn W-Europe 0,4 bn S-Korea 0,3 Bn USA/LA-Americas with * Internal estimate, data Husky (LA-PET 2007) 50% multilayer, 30% monolayer and Invista (Novapak 2008) with additives & blends and 20% coating Remainder is monolayer mainly used for1,5 –2 ltr for Russia & Ukrain Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  15. 15. … colours of value for barrier for beer Colours and additives can interact with barrier systems Need for compatible colour Approach Building an approved list of OXN (OXygeN) -colours for barrier materials Several beer (and wine) formulations commercialized Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  16. 16. .. demands for beer in PET Improved barrier improvement Commercial barrier systems on the market: factors (O2,CO2) to ensure required shelf life O2 active scavenging Block out light that reacts with Metal (-assisted) oxidation certain hops, which could damage the flavor CO2 passive barrier Keep it cool… Special polyamide resins/grades, Nanoclays (In)organic coatings (C,SiOx) Many combinations of above-mentioned technologies Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  17. 17. .. the right colours for shelflife … as example: monolayer PET bottle using Holland Colours OXygeN- colour an OXN formulation formulations are developed for compatibility with barrier systems Where interaction between barrier and colours/additives is possible Building an approved list of green and amber colours from barrier material producers Several amber and green products commercialized Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  18. 18. .. colours for light 1860-1930 protection Why use colour? Block out light that reacts with certain hops, which could damage the flavor. Brown blocks best. Improved logistics and storage in 60 Yellow Green Light Brown Red Brown boxes do allow use of colourless or other colors than brown 50 What protection is provided? Transmission (%) 40 PET is transparent in the visible region and provides absorption up 30 to 320 nm UV absorber for absorption up to 20 380 nm With Red and Yellow visible light is 10 blocked in over wavelength 380-500 0 nm 300 400 500 600 700 Wavelength (nm) Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  19. 19. Barrier for Beer in PET Growth opportunities in PET packaging from organic growth and conversion of glass for beer The technologies for barrrier and and colour system to obtain shelflife are available Success for beer in PET is about challenging consumers perception, as PET beer bottles have potential to gain visibility on retail shelves as a convenient package with great visual appeal: Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  20. 20. Topics Holland Colours Growth opportunities Case: Beer Case: Milk Summary Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  21. 21. CASE: MILK Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  22. 22. … global market segmentation and packaging mix * Internal estimate from sources: Artenius, LA-PET 2007, Euromonitor Consumer Packaging report June 2005 Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  23. 23. … milk needs protection from light Avoid light-induced oxidation 0,5 Absorbance Molar extinction coefficient Photo-sensitization of Riboflavin & beta-caroten 0,4 riboflavin, finally resulting in off-taste and odour 0,3 Most damage by visible light 320-520 nm 0,2 0,1 For UHT milk transmission below 2% at 700 nm is required 0 300 400 500 600 700 Wavelength (nm) Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  24. 24. … selective light protection with opaques 60 Yellow Green Light Brown Red Brown 50 Transm iss ion (% ) 0,1% UV 40 27 mm PET 30 20 10 0 300 400 500 600 700 Wavelength (nm) Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  25. 25. Colours of Value Flavoured Mlik Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  26. 26. … decoration and light protection with white 50 1% Holcomer 1% Holcoprill 2% Holcomer 4% Holcomer 40 6% Holcomer 8% Holcomer decoration 2% Holcoprill 10% Holcomer transmission (%) 30 20 4% Holcomer 10 6% Holcomer 8% Holcomer light protection 10% Holcomer 0 300 350 400 450 500 550 600 650 700 750 wavelength (nm) Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  27. 27. Decoration Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  28. 28. Light protection Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  29. 29. … light protection Holcomer vs TiO2 Holcomer 60%TiO2 Transmission UHT (%) (%) 550nm 2% 8 22 1% 9 27 Transmission Holcomer 60%TiO2 700nm UHT (%) (%) 2% 11 30 1% 13 38 Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  30. 30. … benefits using Holcomer for Milk Appearance, Performance and Cost-effectiveness Production Marketplace Price competitive against current multilayer and carton alternatives Flexibility in sourcing Design - light protection can be customized, Molded and blown on enabling flexibility standard monolayer Solid feel - no sidewall delamination upon euipment bottle squeezing Injection moulding Appearance - high bottle surface gloss performance Quality - taste and vitamin Sensory & mechanical properties approved in all projects Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  31. 31. Topics Holland Colours Growth opportunities Case: Beer Case: Milk Summary Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  32. 32. connecting comPETence® Summary Growth opportunities in PET packaging from organic growth and conversion of glass and other materials into PET Colors are pivotal to success or failure as colors catch shoppers eye and convey information Colouring solutions like OXygeN colours and Holcomer add value by providing protection for Improved shelflife Colouring solutions for plastics & coatings Offering our Customers Colours of Value
  33. 33. Colouring solutions for plastics & coatings

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