Allowing print, television and
psychology to influence the
iPad reading experience.
Ali Driver, 10th November ‘10
Lines of type that are too long or too short slow
down reading and comprehension. Combine the
wrong line length with the w...
Allowing print to influence, and not dictate our
iPad reading experience, can help us give our
audience text that is easie...
We can also use grids to help us layout our
content on the iPad. Of course, these were first
used in print, although they ...
A grid of 32x32 has been my size of choice for
this iPad project.
Both 1024 and 768 are divisible by 32 to give
whole numb...
Red focuses attention, blue sets your mind free.
University of British Columbia (UBC) researchers
tested 600 people on det...
Psychology & Color
I’m going with blue.
A teleprompter (also known as an autocue or a
telescript) is a display device that prompts the
person speaking with an ele...
The first "teleprompters" were simply mechanical
devices located near the camera. The script was
printed on a paper scroll...
Autocue for iPad
So, a new way to read and consume, without
relying on “enhanced” digital magazine editions.
Also, gestural interaction is ...
This is completely fictional. No applications were
built or harmed during this gold card. Just
thought something different...
Questions?
I don’t have all the answers. An iPad app wasn’t,
and shouldn’t be, built in a day.
Fin.
Borrow and steal old ideas for a new medium.
I am a scouser after all.
Thanks.
ali.driver@futureplatforms.com
@alidri...
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Allowing print, television and psychology to influence the iPad reading experience.

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Borrow and steal old ideas for a new medium. Namely the iPad. Let's not just rely on 'digital editions' of print based publications. Our audience(s) deserve better. Don't think lazy, read lazy with Autocue for iPad.

FICTIONAL: any reference or similarity to iPad applications is purely coincidental. No applications were built or harmed during this gold card(gold card is like google 20% time at Future Platforms)

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Allowing print, television and psychology to influence the iPad reading experience.

  1. 1. Allowing print, television and psychology to influence the iPad reading experience. Ali Driver, 10th November ‘10
  2. 2. Lines of type that are too long or too short slow down reading and comprehension. Combine the wrong line length with the wrong type size and the problem is magnified. Typography
  3. 3. Allowing print to influence, and not dictate our iPad reading experience, can help us give our audience text that is easier to read. A line length of ~39 characters is one measurement we can employ. Typography
  4. 4. We can also use grids to help us layout our content on the iPad. Of course, these were first used in print, although they are now commonplace on the web. Grids
  5. 5. A grid of 32x32 has been my size of choice for this iPad project. Both 1024 and 768 are divisible by 32 to give whole numbers back. Lovely. Grids
  6. 6. Red focuses attention, blue sets your mind free. University of British Columbia (UBC) researchers tested 600 people on detail-oriented tasks (such as proofreading) and creative tasks (such as brainstorming). Psychology & Color
  7. 7. Psychology & Color I’m going with blue.
  8. 8. A teleprompter (also known as an autocue or a telescript) is a display device that prompts the person speaking with an electronic visual text of a speech or script. Television
  9. 9. The first "teleprompters" were simply mechanical devices located near the camera. The script was printed on a paper scroll, which was advanced as the performer read. Television
  10. 10. Autocue for iPad
  11. 11. So, a new way to read and consume, without relying on “enhanced” digital magazine editions. Also, gestural interaction is kept to a minimum. So you can give your fingers a rest. Autocue for iPad
  12. 12. This is completely fictional. No applications were built or harmed during this gold card. Just thought something different was in order. Just a card of Gold
  13. 13. Questions? I don’t have all the answers. An iPad app wasn’t, and shouldn’t be, built in a day.
  14. 14. Fin. Borrow and steal old ideas for a new medium. I am a scouser after all. Thanks. ali.driver@futureplatforms.com @alidriver (not much of a tweeter tho)

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