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Crowdfunding Presentation - Jan 21

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Crowdfunding Presentation - Jan 21

  1. 1. Crowdsourcing Definition “the act of an institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call.” – Jeff Howe
  2. 2. Crowdfunding Definition “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.” – Forbes
  3. 3. How does it work?
  4. 4. Crowdfunding Platforms
  5. 5. Crowdfunding Legislation U.S.A. CANADA O April 2012, Obama passed the JOBS Act O Investment (equity) O Eased federal laws to model not legal in encourage small O No national securities business and startup regulator (implemented funding at provincial level) then O Businesses can accept small contributions from coordinated through CSA citizens without making O Gov’t wants to take a IPO “wait-and-see” approach
  6. 6. Crowdfunding Models O Start-up equity crowdfunding. O Debt-based crowdfunding. O Good-cause crowdfunding. O Pre-order crowdfunding. O Rewards-based crowdfunding.
  7. 7. Start-Up Equity Crowdfunding O This new model allows large numbers of “regular” people to invest small amounts online to fund early start-ups.
  8. 8. Debt-Based Crowdfunding O Sometimes called micro-financing or peer-to- peer (P2P) lending: O start-ups borrow money from a number of people online and pay them back after the project is finished. O This model of funding not available in Canada.
  9. 9. Good-Cause Crowdfunding O People invest (donate) money to a project that has good moral/ethical value. O Most companies using this model are not- for-profits.
  10. 10. Pre-Order Crowdfunding O Investors make online pledges to pre-buy the product for later delivery (if it is ever built). O No financial return should be expected other than the product.
  11. 11. Rewards-Based Crowdfunding O Investors get the satisfaction of helping, and immediately get a pre-determined reward or perk of value, such as a t-shirt, or other recognition. O This is a variation on the two previous ones, but there is no equity or finished product.
  12. 12. ACTIVITY TIME!
  13. 13. Live It! “When you’re an entrepreneur, you don’t have a job--at least not in the conventional sense of that word. You have a calling. And unlike a job, a calling defines you as a person. It’s who you are.” – Arlene Dickinson
  14. 14. O Convey your idea clearly and quickly O Quality is much more important than length O Match style to type of project
  15. 15. Campaign Length O 30-60 days Target Amount O Covers expenses O In line with expectations Live Fundraising/Pitching O Meet & Greet / Demos
  16. 16. Rewards
  17. 17. Keys to Remember O Build your network before the campaign O Be flexible and responsive O Know your media targets O Integration

Editor's Notes

  • http://www.rockthepost.com/tour/pledging
  • http://www.youtube.com/watch?v=9iWLNSqj_rchttp://www.youtube.com/watch?v=QKOwQ5B2p40http://www.youtube.com/watch?v=JiHhkUX96SMhttp://www.youtube.com/watch?v=_44AaoNZcHg
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