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Welcome to MECCA Section Meeting 2011
MECCA Section 2011 <ul><li>Alicia A. Sutton, CCMEP </li></ul><ul><li>Executive VP </li></ul><ul><li>Omnia Education and Pr...
Agenda <ul><li>1:30-1:45 Introduction </li></ul><ul><li>1:45-2:00 Presentation from the Alliance </li></ul><ul><li>2:00-3:...
Agenda <ul><li>Facebook  use in needs assessments in multiple sclerosis </li></ul><ul><li>Twitter  to raise awareness/rein...
Agenda <ul><li>1:30-1:45 Introduction </li></ul><ul><li>1:45-2:00 Presentation from the Alliance </li></ul><ul><li>2:00-3:...
Introduction <ul><li>Linked In CME Group:  3,453 members </li></ul>What are we talking about?
Introduction
Introduction <ul><li>Moore's Outcomes and Patient Simulation  </li></ul><ul><li>Anyone doing PI CME and willing to share t...
Introduction <ul><li>SURVEY: Does your organization use social media technologies? </li></ul>2011 Yes No Don’t Know N = 59...
Introduction <ul><li>SURVEY: Does your organization have a formal, documented social media strategic plan? </li></ul>2011 ...
Introduction <ul><li>SURVEY: What technologies are you using? </li></ul>0 20 40 60 80 Facebook Twitter YouTube Blogs 2010 ...
Introduction <ul><li>Social Media and 2.0 in general can fill needs previously not met in CME </li></ul><ul><ul><li>Deeper...
Agenda 1:30-1:45 Introduction 1:45-2:00 Presentation from the Alliance Jann Balmer, PhD, RN Director CME, University of Vi...
The Alliance’s  Board of Directors  welcomes the  Member Section   to San Francisco! Medical Education and  Communications...
<ul><li>Thank you for attending the Alliance’s 36 th  Annual  </li></ul><ul><li>Conference </li></ul>
Meet the  New President <ul><li>George Mejicano, MD </li></ul><ul><li>Associate Dean for Continuing Professional Developme...
Meet the New Board Members <ul><li>Debra Gist, MPH, FACME </li></ul><ul><li>Director of Education </li></ul><ul><li>Americ...
Alliance 2011 Board Officers <ul><li>George Mejicano, MD  </li></ul><ul><li>President </li></ul><ul><li>Damon Marquis, MA ...
Changing Healthcare Environment <ul><li>Greater emphasis on performance, quality and patient safety </li></ul><ul><li>Incr...
Alliance’s New Strategic Plan 2011-2014 <ul><li>Alliance Vision </li></ul><ul><li>The Alliance is a recognized leader and ...
Alliance’s New Strategic Plan 2011-2014 <ul><li>Alliance Mission </li></ul><ul><li>The Alliance is a community of professi...
 
Win an iPad! <ul><li>Raffle card at registration </li></ul><ul><li>Visit exhibit hall to collect stickers </li></ul><ul><l...
Learn More About Strategic Plan <ul><li>Opening Plenary </li></ul><ul><ul><li>8:30 a.m. Thursday </li></ul></ul><ul><ul><l...
<ul><li>www.acme-assn.org </li></ul><ul><li>Self-directed competency-based online learning tracks </li></ul><ul><li>Suppor...
Three Learning Tracks <ul><li>Proficiency in CME </li></ul><ul><ul><li>Based on competencies for CME Professionals </li></...
<ul><li>October 2011, Alexandria, VA </li></ul><ul><li>Highly interactive 3-day program </li></ul><ul><li>Learn leadership...
<ul><li>PACME Summit </li></ul><ul><li>May 12-13, Philadelphia, PA </li></ul><ul><li>Registration Now Open! </li></ul><ul>...
<ul><li>In Association with Blood Centers of the Pacific </li></ul><ul><li>9:30 am-6:00 pm, Friday, January 28, 2011 </li>...
Congratulations! Member Section Great Idea Award Winner <ul><li>Complex Cases in Primary Care </li></ul>TCL Institute, LLC...
<ul><li>Become involved: </li></ul><ul><li>Volunteer within your member section </li></ul><ul><li>Submit an article for th...
January 21-24, 2012 <ul><li>Join us next year in Orlando! </li></ul>
Agenda 1:30-1:45 Introduction 1:45-2:00 Presentation from the Alliance 2:00-3:25 Social Media in CME: Real-world Examples ...
Panel Presentation <ul><li>Brian S. McGowan, PhD  </li></ul><ul><li>Senior Director, Oncology  </li></ul><ul><li>Medical E...
Panel Presentation Brian S. McGowan, PhD  Senior Director, Oncology  Medical Education Group  Pfizer Inc.
Exploring the Value of Social Media for CME Professionals
Evolution of Traditional Media Broadcasting Archiving Teaching 2000 1900 1800 1700 1600 1500 1400
Revolution of Social Media - 2000   Networking, Sharing, and Learning
Traditional vs. Social Media http://en.wikipedia.org/wiki/Social_media Fluid, yet auditable Static, unchanging Permanence ...
Social media are… <ul><li>digital tools for sharing and discussing information among friends, followers, and (not so) like...
3 Ways SoMe Supports CME Professionals <ul><li>Supporting the professional development of medical community. </li></ul><ul...
SoMe To Enhance HCP Learning <ul><li>61% of adult patients look online for health information. </li></ul><ul><li>50% of he...
SoMe To Enhance HCP Learning http://blog.influence-interactive.com/2009/09/04/physicians-and-social-media/
Research Agenda for Medical Education
SoMe To Support CME Professionals <ul><li>The learning and quality-improvement communities outside of CME are actively eng...
SoMe To Support CME Advocacy <ul><li>SoMe = the quickest, simplest, and most cost-effective channel for sharing these succ...
Summary: Social Media Mind Map http://ebakerysocialmedia.com/wp-content/uploads/2010/07/mind-map.jpg Social Media  & Healt...
DKBmed <ul><li>Dean Beals, CEO </li></ul><ul><li>New York, NY </li></ul>Using Facebook to distribute a CME needs assessmen...
MS Needs Assessment – Looking Beyond Traditional Audiences <ul><li>Developing a year-long enduring program in MS </li></ul...
eMultipleSclerosis Review:  Needs Assessment <ul><li>During an assessment of the clinical landscape in MS care, the follow...
Facebook Survey Distribution Case Study <ul><li>Reached out to 50 local chapters of the National Multiple Sclerosis Societ...
Facebook Survey Distribution Case Study <ul><li>Active Research </li></ul><ul><li>Societies </li></ul><ul><li>MS Support G...
Facebook Survey Distribution Case Study Non-adherence interventions led by the neurologist and MS nurse, are needed to add...
Panel Presentation <ul><li>Jan Perez, CCMEP </li></ul><ul><li>Managing Partner </li></ul><ul><li>CME Outfitters </li></ul>
CME Outfitters <ul><li>Jan Perez, CCMEP Managing Partner, CME Outfitters, LLC </li></ul><ul><li>Social Media Focus:  </li>...
Reinforcing Educational Messages via Twitter <ul><li>Introduce and reinforce key educational messages from activities </li...
Case Example: Using Social Media to Respond to Changing Educational Needs <ul><li>Following the tragedies in AZ, we wanted...
Using Social Media to Respond to Changing Educational Needs <ul><li>Sent a message out to our CMEO followers on Twitter wi...
Panel Presentation <ul><li>Anne Goodrich </li></ul><ul><li>SVP, Education and Business Development </li></ul><ul><li>M|C H...
<ul><li>Anne C. Goodrich  Senior Vice President </li></ul><ul><li>Boston, MA </li></ul><ul><li>Social Media Focus:  </li><...
LIVE Radio CME Broadcast - Background <ul><li>Expert Interview entitled:  Effective Use of Insulin in the Primary Care Set...
Social Media:  Promote ACQUISITION:  Email/E-newsletters, sign up Online and via Twitter, “RSVP” on Facebook so others can...
Social Media:  Engage <ul><li>CONTENT & FEEDBACK SHARING </li></ul><ul><li>Activity reviews – Attendee content ratings </l...
Preliminary Results  (post 4 weeks) * 30 minute interview re-broadcast will run on demand for 12 months LIVE EVENT Novembe...
Next Time …..  <ul><li>Start LIVE marketing earlier,  allowing more time to … </li></ul><ul><ul><li>Get the LIVE event on ...
Panel Presentation <ul><li>Stephen Chavez </li></ul><ul><li>Senior Director </li></ul><ul><li>NACCME </li></ul>
NACCME <ul><li>Stephen Chavez Senior Director </li></ul><ul><li>Millstone Township, NJ </li></ul><ul><li>Social Media Focu...
Learning Blog Mini Case <ul><li>Series of 10 live and archived telecons, learning blog, and a toolkit on smoking cessation...
Learning Blog Mini Case <ul><li>Faculty-driven discussion topics generated from Q&A discussion, learning objectives and ou...
Learning Blog Mini Case <ul><li>Faculty honoraria for topic generation, commentary, discussion and moderation </li></ul><u...
Learning Blog Mini Case
Panel Presentation <ul><li>Patty Peterson, CCMEP </li></ul><ul><li>Senior Vice President </li></ul><ul><li>Projects In Kno...
Projects in Knowledge, Inc. <ul><li>Patty Peterson, CCMEP </li></ul>Case study: Social Media & the “Specialist”
Where Are the Doctors? MDs in Social Media Space <ul><li>Late adopters </li></ul><ul><li>Time/impatience </li></ul><ul><li...
Building Connections or Barriers? <ul><li>Purpose: Leading by example; showing MDs how other MDs are using social media </...
Building Connections or Barriers? <ul><li>Clinicians are beyond understanding that patients are downloading information as...
Social Media, HCV, and the Gastroenterologist <ul><li>Live satellite symposium at DDW, May 2010 </li></ul><ul><li>Faculty ...
Social Media, MS, and the Neurologist <ul><li>Online enduring activity </li></ul><ul><li>Expert in MS and social media </l...
Panel Presentation <ul><li>Alicia A. Sutton, CCMEP </li></ul><ul><li>Executive Vice President </li></ul><ul><li>Omnia Educ...
Omnia Education &  Prova Education <ul><li>Alicia A. Sutton, CCMEP Executive Vice President </li></ul><ul><li>Fort Washing...
Text Messaging Mini Case <ul><li>Live CME on the topic of fibromyalgia (FM) was offered in 9 series programs: Women’s Heal...
Text Messaging Mini Case <ul><li>Patients were introduced to the text program through their HCP, if s/he was among the 2,0...
Text Messaging Mini Case <ul><li>2,031 HCPs participated in the live CME activities on FM </li></ul><ul><li>487 patients s...
Text Messaging Mini Case
Interactive Dialog <ul><li>Brian S. McGowan, PhD  </li></ul><ul><li>Senior Director, Oncology  </li></ul><ul><li>Medical E...
Agenda <ul><li>1:30-1:45 Introduction </li></ul><ul><li>1:45-2:00 Presentation from the Alliance </li></ul><ul><li>2:00-3:...
Social Media <ul><li>Strategic Planning for the CME Enterprise </li></ul><ul><li>Presented by : </li></ul><ul><li>Jeremy C...
Agenda <ul><li>The Social Media Tool Kit </li></ul><ul><li>Strategic planning using the P-O-S-T Methodology </li></ul><ul>...
What is Social Media? <ul><li>Social media (SM) supports the human need for social interaction using web-based technologie...
Why Use Social Media? <ul><li>The technology is free. </li></ul><ul><li>Very low-cost, high-return. </li></ul><ul><li>Trem...
Social Media  and the CME Enterprise <ul><li>Must be applied as a strategy and NOT a tactic. </li></ul><ul><li>Uses techno...
Social Media Tools
It’s a Jungle Out There
Free Social Media “Starter Kit”
Drupal CMS <ul><li>Leading open source content management system (CMS). </li></ul><ul><li>Support multiple Websites, desig...
WordPress.org <ul><li>Top open-source blogging and CMS application. </li></ul><ul><li>Very easy to setup, brand and manage...
Facebook <ul><li>Most popular social networking platform. </li></ul><ul><li>Over 500 million active users worldwide. </li>...
YouTube <ul><li>Most popular video sharing platform. </li></ul><ul><li>Over 250+ million active users worldwide. </li></ul...
Twitter <ul><li>Very popular micro-blogging site. </li></ul><ul><li>3rd most popular social networking site. </li></ul><ul...
 
Strategic Planning and Organizational Considerations
Organizational Considerations <ul><li>Effective social media implementation is a marathon, not a sprint.  There is  no fin...
P-O-S-T Methodology <ul><li>P eople: Assess your audiences’ social activities and demographics. </li></ul><ul><li>O bjecti...
Alliance for CME and Social Media <ul><li>Wished to leverage social media for membership drives, education, networking, an...
Alliance for CME: People <ul><li>Researched social technographics from membership surveys </li></ul><ul><li>Interviewed ke...
MECCA SM Survey <ul><li>79% use SM in personal life compared to 83% in 2010. </li></ul><ul><li>55% self-identify as “novic...
 
Social Technographics Bernoff, J & Li C (2008) Groundswell.
BtoB Social Media Profile Bernoff, J & Li C (2008) Groundswell.
Common POST Objectives <ul><li>Learning </li></ul><ul><li>Listening </li></ul><ul><li>Engagement  </li></ul><ul><li>Energi...
Alliance for CME: Objectives <ul><li>Drive traffic to Alliance website.  </li></ul><ul><li>Increase visibility, awareness ...
Alliance for CME: Strategies <ul><li>What do we hope to accomplish? </li></ul><ul><li>How will we support the changing rel...
Alliance for CME: Technologies <ul><li>Match  P eople,  O bjectives and  S trategies with appropriate SM tools.  </li></ul...
Alliance for CME: Technologies <ul><li>LinkedIn, Facebook, and Twitter (Jan 2011) </li></ul><ul><li>Re-design Website and ...
Alliance for CME: Technologies <ul><li>Blog </li></ul><ul><li>Link: http://blog.acme-assn.org/ </li></ul><ul><li>Implement...
In Summary  <ul><li>Develop and commit to a  realistic  strategic social media plan. </li></ul><ul><li>Use your Website as...
Suggested Resources <ul><li>“ Goundswell: Winning in a world transformed by social media” by Charlene Li and Josh Bernoff ...
Jeremy C. Lundberg, MSSW www.dlc-solutions.com
<ul><li>MECCA 2011 </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Stay active, stay social, stay connect...
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MECCA Section Slides

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ACME MECCA Section Annual Meeting 2011, San Francisco CA

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MECCA Section Slides

  1. 1. Welcome to MECCA Section Meeting 2011
  2. 2. MECCA Section 2011 <ul><li>Alicia A. Sutton, CCMEP </li></ul><ul><li>Executive VP </li></ul><ul><li>Omnia Education and Prova Education </li></ul><ul><li>Chair, MECCA </li></ul><ul><li>Jan Perez, CCMEP </li></ul><ul><li>Managing Partner </li></ul><ul><li>CME Outfitters </li></ul><ul><li>Outgoing Chair, MECCA </li></ul>
  3. 3. Agenda <ul><li>1:30-1:45 Introduction </li></ul><ul><li>1:45-2:00 Presentation from the Alliance </li></ul><ul><li>2:00-3:25 Social Media in CME: Real-world Examples of Social Media in Action </li></ul>
  4. 4. Agenda <ul><li>Facebook use in needs assessments in multiple sclerosis </li></ul><ul><li>Twitter to raise awareness/reinforce educational opportunities in mental illness </li></ul><ul><li>Twitter, Facebook, and associated tools to promote education on diabetes </li></ul><ul><li>Learning Blogs in tobacco cessation </li></ul><ul><li>Social Media as the subject of medical education </li></ul><ul><li>Text Messaging designed for patients, incorporated into CME on fibromyalgia </li></ul>
  5. 5. Agenda <ul><li>1:30-1:45 Introduction </li></ul><ul><li>1:45-2:00 Presentation from the Alliance </li></ul><ul><li>2:00-3:25 Social Media in CME: Real-world Examples of Social Media in Action </li></ul><ul><li>3:25-3:40 Break </li></ul><ul><li>3:40-4:30 Developing a Strategic Plan for Social Media in the CME Enterprise: Utilizing the POST Methodology (Workshop) </li></ul><ul><li>4:30-4:45 Great Idea Award Presentations </li></ul><ul><li>4:45-5:00 2011 Chair-Elect, Closing Remarks </li></ul>
  6. 6. Introduction <ul><li>Linked In CME Group: 3,453 members </li></ul>What are we talking about?
  7. 7. Introduction
  8. 8. Introduction <ul><li>Moore's Outcomes and Patient Simulation </li></ul><ul><li>Anyone doing PI CME and willing to share their process? </li></ul><ul><li>Incentivizing surveys: What are your thoughts? </li></ul><ul><li>CME Response Rates for e-newsletters. </li></ul><ul><li>Patients as active CME collaborators? </li></ul><ul><li>What are meaningful metrics of success for e-learning? </li></ul><ul><li>Social Learning & Social Media, Where do the regulators currently stand and how do we proceed in the Pharma Industry? </li></ul><ul><li>Maintenance of Certification (MOC) and PI CME Question </li></ul>
  9. 9. Introduction <ul><li>SURVEY: Does your organization use social media technologies? </li></ul>2011 Yes No Don’t Know N = 59 64.4% 33.9% 1.7% 2010 N = 146 Yes No Don’t Know 53.4% 43.6% 2.7%
  10. 10. Introduction <ul><li>SURVEY: Does your organization have a formal, documented social media strategic plan? </li></ul>2011 Yes No N = 33 24.2% 75.8% 2010 N = 67 Yes No 23.9% 76.1%
  11. 11. Introduction <ul><li>SURVEY: What technologies are you using? </li></ul>0 20 40 60 80 Facebook Twitter YouTube Blogs 2010 2011
  12. 12. Introduction <ul><li>Social Media and 2.0 in general can fill needs previously not met in CME </li></ul><ul><ul><li>Deeper assessments of learner needs </li></ul></ul><ul><ul><li>Ongoing assessments </li></ul></ul><ul><ul><li>Post-activity follow-up </li></ul></ul><ul><ul><li>Intra-activity linkage </li></ul></ul><ul><ul><li>Appropriate student/faculty interaction </li></ul></ul><ul><ul><li>Involvement down to patient level </li></ul></ul><ul><ul><li>Transparency throughout the educational process </li></ul></ul><ul><li>There can, should, and will be more touch points with the learners </li></ul>
  13. 13. Agenda 1:30-1:45 Introduction 1:45-2:00 Presentation from the Alliance Jann Balmer, PhD, RN Director CME, University of Virginia School of Medicine George Mejicano, MD, MS, MD, MS Associate Dean & Director, University of Wisconsin Office of Continuing Professional Development
  14. 14. The Alliance’s Board of Directors welcomes the Member Section to San Francisco! Medical Education and Communications Companies
  15. 15. <ul><li>Thank you for attending the Alliance’s 36 th Annual </li></ul><ul><li>Conference </li></ul>
  16. 16. Meet the New President <ul><li>George Mejicano, MD </li></ul><ul><li>Associate Dean for Continuing Professional Development </li></ul><ul><li>University of Wisconsin, School of Medicine </li></ul>
  17. 17. Meet the New Board Members <ul><li>Debra Gist, MPH, FACME </li></ul><ul><li>Director of Education </li></ul><ul><li>American Academy of Dermatology </li></ul><ul><li>Ed Dellert, RN, MBA, CCMEP </li></ul><ul><li>Sr. VP, Clinical Education </li></ul><ul><li>American College of Chest Physicians </li></ul>
  18. 18. Alliance 2011 Board Officers <ul><li>George Mejicano, MD </li></ul><ul><li>President </li></ul><ul><li>Damon Marquis, MA </li></ul><ul><li>Vice President </li></ul><ul><li>Destry Sulkes, MD </li></ul><ul><li>Treasurer </li></ul><ul><li>Jann Balmer, PhD </li></ul><ul><li>Past-President </li></ul><ul><li>Mark Schaffer, EdM </li></ul><ul><li>Secretary </li></ul><ul><li>Winnie Brown, MPA </li></ul><ul><li>Secretary-Elect </li></ul>
  19. 19. Changing Healthcare Environment <ul><li>Greater emphasis on performance, quality and patient safety </li></ul><ul><li>Increased reliance on Information Technology </li></ul><ul><li>Workplace/Inter-professional Education to suggest team-based delivery of care </li></ul><ul><li>Changes in Accreditation/Certification </li></ul><ul><li>Increased scrutiny related to commercial support </li></ul>
  20. 20. Alliance’s New Strategic Plan 2011-2014 <ul><li>Alliance Vision </li></ul><ul><li>The Alliance is a recognized leader and trusted partner that exists to close gaps in healthcare performance by translating the best science and knowledge into effective continuing professional development. </li></ul>
  21. 21. Alliance’s New Strategic Plan 2011-2014 <ul><li>Alliance Mission </li></ul><ul><li>The Alliance is a community of professionals dedicated to accelerating excellence </li></ul><ul><li>in healthcare performance </li></ul><ul><li>through education, advocacy and collaboration. </li></ul>
  22. 23. Win an iPad! <ul><li>Raffle card at registration </li></ul><ul><li>Visit exhibit hall to collect stickers </li></ul><ul><li>Match # on sticker with correct commitment </li></ul><ul><li>Drop off completed card at Business Meeting </li></ul><ul><li>Must be present during Business Meeting to win! </li></ul>
  23. 24. Learn More About Strategic Plan <ul><li>Opening Plenary </li></ul><ul><ul><li>8:30 a.m. Thursday </li></ul></ul><ul><ul><li>Business and Town Hall Meeting </li></ul></ul><ul><ul><li> 12:30 p.m. Friday </li></ul></ul><ul><ul><li>Hot Topics in CME/CPD </li></ul></ul><ul><ul><li>8:30 a.m. Saturday </li></ul></ul><ul><ul><li>Stop and engage a board member! </li></ul></ul>
  24. 25. <ul><li>www.acme-assn.org </li></ul><ul><li>Self-directed competency-based online learning tracks </li></ul><ul><li>Supports your lifelong learning and professional growth </li></ul><ul><li>Convenient, interactive and engaging online courses </li></ul>
  25. 26. Three Learning Tracks <ul><li>Proficiency in CME </li></ul><ul><ul><li>Based on competencies for CME Professionals </li></ul></ul><ul><li>CCMEP™ exam prep </li></ul><ul><ul><li>Practice exam set </li></ul></ul><ul><li>Competency-Based Certificates </li></ul><ul><ul><li>Promoting Best Practices in Assessment & Evaluation </li></ul></ul><ul><ul><li>Directing physician self-assessment for learning and change </li></ul></ul><ul><ul><li>Facilitating improvements in healthcare by addressing barriers </li></ul></ul>
  26. 27. <ul><li>October 2011, Alexandria, VA </li></ul><ul><li>Highly interactive 3-day program </li></ul><ul><li>Learn leadership strategies, tools, techniques, best practices </li></ul><ul><li>Enhance your personal leadership style & talents </li></ul><ul><li>Make valuable contacts with colleagues and faculty </li></ul>
  27. 28. <ul><li>PACME Summit </li></ul><ul><li>May 12-13, Philadelphia, PA </li></ul><ul><li>Registration Now Open! </li></ul><ul><li>Basics Seminar </li></ul><ul><li>July 23-29, Alexandria, VA </li></ul><ul><li>Medical Specialty Societies Summer Meetings </li></ul><ul><li>August 10, ASCO, Alexandria, VA </li></ul><ul><li>August 12, ACS, Chicago, IL </li></ul>Additional Live Educational Opportunities
  28. 29. <ul><li>In Association with Blood Centers of the Pacific </li></ul><ul><li>9:30 am-6:00 pm, Friday, January 28, 2011 </li></ul><ul><li>Juniper Foyer/Juniper Room </li></ul><ul><li>Three ways to contribute: </li></ul><ul><li>Donate Blood. </li></ul><ul><li>Volunteer during Blood Drive. </li></ul><ul><li>Make a Financial Contribution to Blood Centers of the Pacific. </li></ul>
  29. 30. Congratulations! Member Section Great Idea Award Winner <ul><li>Complex Cases in Primary Care </li></ul>TCL Institute, LLC Bill O’Neill, MBA AND Duke University School of Medicine, Office of CME Sherry Layton, MA AND Texas Academy of Family Physicians Jessica Miley, CCMEP
  30. 31. <ul><li>Become involved: </li></ul><ul><li>Volunteer within your member section </li></ul><ul><li>Submit an article for the Almanac newsletter </li></ul>
  31. 32. January 21-24, 2012 <ul><li>Join us next year in Orlando! </li></ul>
  32. 33. Agenda 1:30-1:45 Introduction 1:45-2:00 Presentation from the Alliance 2:00-3:25 Social Media in CME: Real-world Examples of Social Media in Action
  33. 34. Panel Presentation <ul><li>Brian S. McGowan, PhD </li></ul><ul><li>Senior Director, Oncology </li></ul><ul><li>Medical Education Group </li></ul><ul><li>Pfizer Inc. </li></ul><ul><li>Dean Beals </li></ul><ul><li>President </li></ul><ul><li>DKBmed </li></ul><ul><li>Jan Perez, CCMEP </li></ul><ul><li>Managing Partner </li></ul><ul><li>CME Outfitters </li></ul><ul><li>Anne Goodrich </li></ul><ul><li>SVP, Education and Business Development </li></ul><ul><li>M|C Holdings Corp / Pri-Med </li></ul>Stephen Chavez Senior Director NACCME Patty Peterson, CCMEP Senior Vice President Projects In Knowledge, Inc. Alicia A. Sutton, CCMEP Executive Vice President Omnia Education Prova Education
  34. 35. Panel Presentation Brian S. McGowan, PhD Senior Director, Oncology Medical Education Group Pfizer Inc.
  35. 36. Exploring the Value of Social Media for CME Professionals
  36. 37. Evolution of Traditional Media Broadcasting Archiving Teaching 2000 1900 1800 1700 1600 1500 1400
  37. 38. Revolution of Social Media - 2000  Networking, Sharing, and Learning
  38. 39. Traditional vs. Social Media http://en.wikipedia.org/wiki/Social_media Fluid, yet auditable Static, unchanging Permanence Virtually instantaneous Days, weeks, months Recency Common skills Specialized Training Usability Public, open Private, controlled Accessibility Reach Social Media Traditional Media
  39. 40. Social media are… <ul><li>digital tools for sharing and discussing information among friends, followers, and (not so) like-minded. </li></ul><ul><li>transforming monologues into dialogues </li></ul><ul><li>defined by user-generated content (UGC) or consumer-generated media (CGM) </li></ul>
  40. 41. 3 Ways SoMe Supports CME Professionals <ul><li>Supporting the professional development of medical community. </li></ul><ul><li>Supporting the professional development of CME community. </li></ul><ul><li>Amplifying the voice of CME advocacy. </li></ul>
  41. 42. SoMe To Enhance HCP Learning <ul><li>61% of adult patients look online for health information. </li></ul><ul><li>50% of healthcare providers have used Wikipedia in practice. </li></ul><ul><li>By delaying adoption of social media, we failing to stop information-seeking HCPs from relying on less credible and less regulated sources of medical information. </li></ul>@susannahfox @leeaase @edbennett <ul><li>http://meetingsnet.com/social-media/0701-great-asco-tweetup/index1.html </li></ul><ul><li>http://ebennett.org/hsnl/ </li></ul>
  42. 43. SoMe To Enhance HCP Learning http://blog.influence-interactive.com/2009/09/04/physicians-and-social-media/
  43. 44. Research Agenda for Medical Education
  44. 45. SoMe To Support CME Professionals <ul><li>The learning and quality-improvement communities outside of CME are actively engaging in social media. </li></ul><ul><li>By delaying adoption of social media, we are ignoring readily available best practices used by other forms of adult education . </li></ul><ul><li>Blogs enable community leaders to communicate ideas and best practices. </li></ul><ul><li>Staff can use google alerts to learn about the latest trends in their profession. </li></ul><ul><li>Staff can share using micro-blogging. </li></ul><ul><li>Staff can social bookmarking to archive important information. </li></ul><ul><li>Collaborative workspaces enable teams to share documents, screens, photos, files, and presentations. </li></ul><ul><li>Sharing is simplified (virtual teams). </li></ul><ul><li>Staff can search for experts who have the skills necessary to address needs. </li></ul>http://www.astd.org/lc/2010/0510_medved American Society of Training and Development
  45. 46. SoMe To Support CME Advocacy <ul><li>SoMe = the quickest, simplest, and most cost-effective channel for sharing these successes. </li></ul><ul><li>By ignoring social media, we are missing out on the opportunity to share all of our success stories in an easily accessible channel that keeps up with the fast-pace of modern news cycles and new media. </li></ul>Alliance SACME ACCME CMSS PACME ACPE ANCC NAAMECC AAMC IHI
  46. 47. Summary: Social Media Mind Map http://ebakerysocialmedia.com/wp-content/uploads/2010/07/mind-map.jpg Social Media & Health Care
  47. 48. DKBmed <ul><li>Dean Beals, CEO </li></ul><ul><li>New York, NY </li></ul>Using Facebook to distribute a CME needs assessment survey in the area of multiple sclerosis.
  48. 49. MS Needs Assessment – Looking Beyond Traditional Audiences <ul><li>Developing a year-long enduring program in MS </li></ul><ul><li>Our needs assessment/practice gap data was triangulated through three different methodologies: </li></ul><ul><ul><li>Review of the current literature, including national and regional measures </li></ul></ul><ul><ul><li>Detailed conversations with expert multiple sclerosis educators at Johns Hopkins and other institutions </li></ul></ul><ul><ul><li>A survey of potential participants </li></ul></ul>HOWEVER: A patient perspective was needed.
  49. 50. eMultipleSclerosis Review: Needs Assessment <ul><li>During an assessment of the clinical landscape in MS care, the following practice gaps were identified: </li></ul><ul><li>Neurologists do not always consider all relevant factors when choosing a first line disease modifying therapy. </li></ul><ul><li>The lack of a clear consensus defining treatment failure challenges clinicians regarding when to switch therapies. </li></ul><ul><li>Clinicians do not have adequate knowledge or comfort level to diagnose, treat, and counsel patients on their cognitive dysfunction symptoms. </li></ul><ul><li>Neurologists can improve outcomes by proactively increasing patient adherence to disease modifying therapies. </li></ul><ul><li>Clinician knowledge of newly emerging therapies does not fulfill patient needs. </li></ul>
  50. 51. Facebook Survey Distribution Case Study <ul><li>Reached out to 50 local chapters of the National Multiple Sclerosis Society (NMSS) Via Facebook groups and pages. </li></ul><ul><li>Utilized Facebook wall posts, link sharing, and messages. </li></ul><ul><li>42 Chapters Responded. </li></ul><ul><li>368 responses </li></ul>
  51. 52. Facebook Survey Distribution Case Study <ul><li>Active Research </li></ul><ul><li>Societies </li></ul><ul><li>MS Support Groups </li></ul><ul><li>65 % </li></ul>
  52. 53. Facebook Survey Distribution Case Study Non-adherence interventions led by the neurologist and MS nurse, are needed to address barriers to patient compliance
  53. 54. Panel Presentation <ul><li>Jan Perez, CCMEP </li></ul><ul><li>Managing Partner </li></ul><ul><li>CME Outfitters </li></ul>
  54. 55. CME Outfitters <ul><li>Jan Perez, CCMEP Managing Partner, CME Outfitters, LLC </li></ul><ul><li>Social Media Focus: </li></ul>Utilizing Twitter to highlight and reinforce key educational concepts
  55. 56. Reinforcing Educational Messages via Twitter <ul><li>Introduce and reinforce key educational messages from activities </li></ul><ul><li>Tweeting tips and information to followers with links to education, retweeting information from NIMH, SAMSHA, FDA, etc. </li></ul><ul><li>Gather needs data by linking to a poll </li></ul><ul><li>Providing access to educational activities </li></ul><ul><ul><li>Avoid the announcement type tweets </li></ul></ul><ul><ul><li>Provide “nuggets” of information that generate interest that can be expanded in the activity </li></ul></ul>
  56. 57. Case Example: Using Social Media to Respond to Changing Educational Needs <ul><li>Following the tragedies in AZ, we wanted to provide some resources for our Community of Practice </li></ul><ul><li>Added an article on predicting violence to Editor’s Picks on our neuroscienceCME home page </li></ul><ul><li>Our slide library included a presentation and workshop from the Chair Summit that was very well received - Assessing and Managing the Dangerous Patient </li></ul><ul><li>This series did not match patient-to-provider outcomes </li></ul>
  57. 58. Using Social Media to Respond to Changing Educational Needs <ul><li>Sent a message out to our CMEO followers on Twitter with a link to the slides </li></ul><ul><li>Retweeted the NIMH Director’s Blog discussing the tragedies </li></ul><ul><li>Wrote a paragraph in the 1/12/11 Clinical Compass about violence in the severely mentally ill and encouraged clinicians to download the slides and start a discussion with colleagues, staff within their own Community of Practice </li></ul><ul><li>50+ downloads within the first hour of release </li></ul>
  58. 59. Panel Presentation <ul><li>Anne Goodrich </li></ul><ul><li>SVP, Education and Business Development </li></ul><ul><li>M|C Holdings Corp / Pri-Med </li></ul>
  59. 60. <ul><li>Anne C. Goodrich Senior Vice President </li></ul><ul><li>Boston, MA </li></ul><ul><li>Social Media Focus: </li></ul>LIVE CME XM Radio Broadcast in Partnership with ReachMD, Utilizing Social Media Tools to Promote and Engage pmiCME, M|C Communications Holding PRI-MED
  60. 61. LIVE Radio CME Broadcast - Background <ul><li>Expert Interview entitled: Effective Use of Insulin in the Primary Care Setting: How to Improve your Patient Outcomes </li></ul><ul><li>Started marketing only 3 weeks in advance </li></ul><ul><li>Aired LIVE Nov 30, 2010 on ReachMD XM radio, online, iPhone </li></ul><ul><li>15 minute faculty interview, followed by 15 min LIVE Q&A </li></ul><ul><li>Commercial support from Lilly USA, LLC </li></ul><ul><li>Collaboration team of Pri-Med/pmiCME, ReachMD, Global Directions in Medicine </li></ul>
  61. 62. Social Media: Promote ACQUISITION: Email/E-newsletters, sign up Online and via Twitter, “RSVP” on Facebook so others can see whose signed up; Hand outs to promote from live meeting REMINDERS TO “TUNE IN”: Emails, notices via Twitter, Facebook ONGOING RECRUITMENT: Cross platform promotion post live - via XM radio, pri-med.com , reachmd.com , mobile (iPhone), iTunes KEEP EMPLOYEES IN-THE-KNOW Use yammer to highlight the event
  62. 63. Social Media: Engage <ul><li>CONTENT & FEEDBACK SHARING </li></ul><ul><li>Activity reviews – Attendee content ratings </li></ul><ul><li>Bookmark & Share content with peers </li></ul><ul><li>Submit comments, engage with peers </li></ul>REMOTE OPERATIONS Manage faculty/editorial remotely via IM INTERACTION WITH FACULTY Pre-Meeting : Post questions on Twitter, Facebook Live : Call in, email or tweet questions live
  63. 64. Preliminary Results (post 4 weeks) * 30 minute interview re-broadcast will run on demand for 12 months LIVE EVENT November 30 th , 2010 Pre-Registered 417 XM radio Listeners 40,902* Downloads 44 (web, mobile) Credits 10 Questions In, LIVE 12 REBROADCAST On Demand (results from 1 st 4 wks) On Air 28 airings + ongoing XM radio Listeners 70,000 + Downloads 586 (web, mobile, iTunes) Credits 126
  64. 65. Next Time ….. <ul><li>Start LIVE marketing earlier, allowing more time to … </li></ul><ul><ul><li>Get the LIVE event on calendars </li></ul></ul><ul><ul><li>Generate more “buzz”, a more viral marketing effect </li></ul></ul><ul><ul><li>Promote the “submit questions” feature in advance </li></ul></ul><ul><ul><li>Share questions with the faculty in advance, to see the gaps </li></ul></ul><ul><li>Post faculty responses to questions which were not addressed </li></ul>
  65. 66. Panel Presentation <ul><li>Stephen Chavez </li></ul><ul><li>Senior Director </li></ul><ul><li>NACCME </li></ul>
  66. 67. NACCME <ul><li>Stephen Chavez Senior Director </li></ul><ul><li>Millstone Township, NJ </li></ul><ul><li>Social Media Focus: </li></ul>Learning blog to reinforce curriculum through resources and connectivity.
  67. 68. Learning Blog Mini Case <ul><li>Series of 10 live and archived telecons, learning blog, and a toolkit on smoking cessation and oral care for dentists and oral surgeons </li></ul><ul><li>Commercial support was received from Pfizer Inc. </li></ul><ul><li>Collaboration team of NACCME, Johns Hopkins, Academy of General Dentistry, CECity and CE Outcomes </li></ul>
  68. 69. Learning Blog Mini Case <ul><li>Faculty-driven discussion topics generated from Q&A discussion, learning objectives and outcomes measures </li></ul><ul><li>Learners invited to participate in blog during telecon, on archive, on reminders, through email campaign (3 part, serial blast) </li></ul><ul><li>Toolkit hosted on blog site to drive traffic and discussion </li></ul>
  69. 70. Learning Blog Mini Case <ul><li>Faculty honoraria for topic generation, commentary, discussion and moderation </li></ul><ul><li>Categorization of blog commentary and responses for assessment </li></ul><ul><li>Measurement of impact on toolkit download </li></ul><ul><li>Outcomes study report to be posted for commentary </li></ul>
  70. 71. Learning Blog Mini Case
  71. 72. Panel Presentation <ul><li>Patty Peterson, CCMEP </li></ul><ul><li>Senior Vice President </li></ul><ul><li>Projects In Knowledge, Inc. </li></ul>
  72. 73. Projects in Knowledge, Inc. <ul><li>Patty Peterson, CCMEP </li></ul>Case study: Social Media & the “Specialist”
  73. 74. Where Are the Doctors? MDs in Social Media Space <ul><li>Late adopters </li></ul><ul><li>Time/impatience </li></ul><ul><li>Concerns over privacy, liability, and image </li></ul><ul><li>Physician usage of social media had grown 50% in the previous year, according to a June 2009 survey. Massachusetts Medical Society. Social networking 101 for physician </li></ul>1. Massachusetts Medical Society. Social networking 101 for physicians. Available at: http://www.massmed.org/Content/NavigationMenu2/ContinuingEducationEvents/NewCourses/SocialNetworking101forPhysicians/ManagingTheRisksOfFacebookTwitterAndOtherSocialMedia/Managing_The_Risks_O.htm.
  74. 75. Building Connections or Barriers? <ul><li>Purpose: Leading by example; showing MDs how other MDs are using social media </li></ul><ul><ul><li>Why social media is an important aspect of medicine today (ie, patient education, professional promotion, recruit for clinical trials) </li></ul></ul><ul><ul><li>Sharing specialty-specific examples of HOW, WHAT, & WHERE </li></ul></ul>
  75. 76. Building Connections or Barriers? <ul><li>Clinicians are beyond understanding that patients are downloading information as a part of the patient dialogue; our activities are designed to help the clinician navigate the social media mix </li></ul>
  76. 77. Social Media, HCV, and the Gastroenterologist <ul><li>Live satellite symposium at DDW, May 2010 </li></ul><ul><li>Faculty are expert bloggers and recognized in the social media mix </li></ul><ul><li>Therapeutic expertise important for credibility </li></ul><ul><li>Presentation & tweeting from meeting </li></ul><ul><li>Dynamic presentation, engaged audience </li></ul><ul><li>Content specific for “new” and “future” management strategies in HCV </li></ul><ul><li>Capacity attendance, live simulcast, enduring materials </li></ul>
  77. 78. Social Media, MS, and the Neurologist <ul><li>Online enduring activity </li></ul><ul><li>Expert in MS and social media </li></ul><ul><li>Engaged audience for content specific to social media and state-of-the-science for MS </li></ul><ul><li>Promotion featured social media outlets; Linkedin, Facebook, Twitter, email, etc </li></ul>
  78. 79. Panel Presentation <ul><li>Alicia A. Sutton, CCMEP </li></ul><ul><li>Executive Vice President </li></ul><ul><li>Omnia Education </li></ul><ul><li>Prova Education </li></ul>
  79. 80. Omnia Education & Prova Education <ul><li>Alicia A. Sutton, CCMEP Executive Vice President </li></ul><ul><li>Fort Washington, PA </li></ul><ul><li>Social Media Focus: </li></ul>Text messaging program directed to patients based on the CME topic presented to HCPs
  80. 81. Text Messaging Mini Case <ul><li>Live CME on the topic of fibromyalgia (FM) was offered in 9 series programs: Women’s Health Annual Visit ®, Breakfast with the Professors ® , and Innovations in Gynecology ® </li></ul><ul><li>Commercial support was received from Pfizer Inc., Forest Laboratories, and Lilly USA. </li></ul><ul><li>Collaboration team of Omnia Education, UC-Irvine, and National Fibromyalgia Association (NFA) </li></ul>
  81. 82. Text Messaging Mini Case <ul><li>Patients were introduced to the text program through their HCP, if s/he was among the 2,031 who participated in the live CME (in addition to marketing through ongoing email campaigns to HCPs) </li></ul><ul><li>Patients were also introduced to the program through the collaboration partners </li></ul><ul><li>This series did not match patient-to-provider outcomes </li></ul>
  82. 83. Text Messaging Mini Case <ul><li>2,031 HCPs participated in the live CME activities on FM </li></ul><ul><li>487 patients self-enrolled in the consumer-focused FM text program that provided a series of informational messages and assessment messages </li></ul><ul><li>44,841 messages were logged </li></ul><ul><li>Broad geographic reach… </li></ul>
  83. 84. Text Messaging Mini Case
  84. 85. Interactive Dialog <ul><li>Brian S. McGowan, PhD </li></ul><ul><li>Senior Director, Oncology </li></ul><ul><li>Medical Education Group </li></ul><ul><li>Pfizer Inc. </li></ul><ul><li>Dean Beals </li></ul><ul><li>President </li></ul><ul><li>DKBmed </li></ul><ul><li>Jan Perez, CCMEP </li></ul><ul><li>Managing Partner </li></ul><ul><li>CME Outfitters </li></ul><ul><li>Anne Goodrich </li></ul><ul><li>SVP, Education and Business Development </li></ul><ul><li>M|C Holdings Corp / Pri-Med </li></ul>Stephen Chavez Senior Director NACCME Patty Peterson, CCMEP Senior Vice President Projects In Knowledge, Inc. Alicia A. Sutton, CCMEP Executive Vice President Omnia Education Prova Education
  85. 86. Agenda <ul><li>1:30-1:45 Introduction </li></ul><ul><li>1:45-2:00 Presentation from the Alliance </li></ul><ul><li>2:00-3:25 Social Media in CME: Real-world Examples of Social Media in Action </li></ul><ul><li>3:25-3:40 Break </li></ul><ul><li>3:40-4:30 Developing a Strategic Plan for Social Media in the CME Enterprise: Utilizing the POST Methodology (Workshop) </li></ul>
  86. 87. Social Media <ul><li>Strategic Planning for the CME Enterprise </li></ul><ul><li>Presented by : </li></ul><ul><li>Jeremy C. Lundberg, MSSW, LSW </li></ul>
  87. 88. Agenda <ul><li>The Social Media Tool Kit </li></ul><ul><li>Strategic planning using the P-O-S-T Methodology </li></ul><ul><li>Organizational considerations </li></ul>
  88. 89. What is Social Media? <ul><li>Social media (SM) supports the human need for social interaction using web-based technologies. </li></ul><ul><li>Transforms traditional monologues (one to many) into social dialogues (many to many). </li></ul><ul><li>Supports the democratization of knowledge and information, transforming people from content consumers into content producers . </li></ul>
  89. 90. Why Use Social Media? <ul><li>The technology is free. </li></ul><ul><li>Very low-cost, high-return. </li></ul><ul><li>Tremendous potential for reach and ongoing engagement. </li></ul><ul><li>It is not a “fad”, but an expectation. </li></ul><ul><li>Enhance continuity of learning, develop needs assessments, foster professional networking, promote advocacy and research... </li></ul>
  90. 91. Social Media and the CME Enterprise <ul><li>Must be applied as a strategy and NOT a tactic. </li></ul><ul><li>Uses technology to create an actual relationship with your audience. </li></ul><ul><li>Requires a commitment to strategic planning and execution in the context of your target audience’s demographics, objectives, and your available resources. </li></ul><ul><li>Look at social media as a collection of tools in your CME tool box. </li></ul>
  91. 92. Social Media Tools
  92. 93. It’s a Jungle Out There
  93. 94. Free Social Media “Starter Kit”
  94. 95. Drupal CMS <ul><li>Leading open source content management system (CMS). </li></ul><ul><li>Support multiple Websites, designs and navigation. </li></ul><ul><li>Thousands of free add-on modules (e,g., blogs, discussion forums, mobile). </li></ul><ul><li>Tight integration with different social media channels </li></ul><ul><li>Role-based access and publishing. </li></ul><ul><li>Administered by people of all technical levels. </li></ul>
  95. 96. WordPress.org <ul><li>Top open-source blogging and CMS application. </li></ul><ul><li>Very easy to setup, brand and manage. </li></ul><ul><li>Great way to share your expertise and build traffic to your site. </li></ul><ul><li>Offers “one-touch” publishing. </li></ul><ul><li>Supports single- and multi-author blogs. </li></ul><ul><li>Robust moderation, commenting </li></ul><ul><li>Website and mobile browsing and publishing. </li></ul><ul><li>Free add-on features to integrate with your Website and social media tools. </li></ul>
  96. 97. Facebook <ul><li>Most popular social networking platform. </li></ul><ul><li>Over 500 million active users worldwide. </li></ul><ul><li>Enables anyone to easily setup, connect with friends and share content (e.g., status updates, video, pictures). </li></ul><ul><li>Fastest growing demographic 35+ yrs with females 55+ leading the pack. </li></ul><ul><li>Different levels of privacy settings. </li></ul><ul><li>Ideal for viral marketing, networking, and advocacy. </li></ul><ul><li>Integration with your Website and other SM applications. </li></ul>
  97. 98. YouTube <ul><li>Most popular video sharing platform. </li></ul><ul><li>Over 250+ million active users worldwide. </li></ul><ul><li>Enables anyone to easily setup, upload, categorize and convert videos to Adobe Flash format. </li></ul><ul><li>People can view, comments, share, and embed your videos anywhere. </li></ul><ul><li>Different levels of privacy settings. </li></ul><ul><li>Ideal for viral marketing and awareness campaigns. </li></ul><ul><li>Popular with mobile smartphones. </li></ul><ul><li>Integration with your Website and other SM applications. </li></ul>
  98. 99. Twitter <ul><li>Very popular micro-blogging site. </li></ul><ul><li>3rd most popular social networking site. </li></ul><ul><li>Enables anyone to easily setup, network with others and post/receive text messages limited to 140 characters. </li></ul><ul><li>Available via personal Webpage and desktop and mobile applications. </li></ul><ul><li>Different levels of privacy settings. </li></ul><ul><li>Ideal for viral marketing, research, AND networking. </li></ul><ul><li>Integration with your Website and other SM applications. </li></ul>
  99. 101. Strategic Planning and Organizational Considerations
  100. 102. Organizational Considerations <ul><li>Effective social media implementation is a marathon, not a sprint. There is no finish line . </li></ul><ul><li>Make social media part of your “organizational DNA.” </li></ul><ul><li>Manage risk with clear policies on privacy, abuse, marketing, “friending”, etc. </li></ul><ul><li>Buy-in from senior leadership non-negotiable. </li></ul><ul><li>Setup an internal work-flow that identifies roles and responsibilities for implementation, maintenance and growth. </li></ul><ul><ul><li>Setup a working group of 3-4 stakeholders with one team leader </li></ul></ul><ul><ul><li>Solicit ideas and feedback from broader committee including your clients. </li></ul></ul><ul><li>Consider starting with manageable pilot projects. </li></ul>
  101. 103. P-O-S-T Methodology <ul><li>P eople: Assess your audiences’ social activities and demographics. </li></ul><ul><li>O bjectives: Define what you want to accomplish and how you will measure success. </li></ul><ul><li>S trategy: Plan for how relationships with your audience will change. </li></ul><ul><li>T echnology: Decide which social technologies to use. </li></ul>Source: Forrester Research, Inc.
  102. 104. Alliance for CME and Social Media <ul><li>Wished to leverage social media for membership drives, education, networking, and advocacy. </li></ul><ul><li>Established 3-person working group to: </li></ul><ul><ul><li>Develop fluid two-year social media strategic plan. </li></ul></ul><ul><ul><li>Produce social media policy document. </li></ul></ul><ul><li>Convened weekly standing conference call </li></ul><ul><li>Evaluated current and planned technology infrastructure </li></ul>
  103. 105. Alliance for CME: People <ul><li>Researched social technographics from membership surveys </li></ul><ul><li>Interviewed key stakeholders </li></ul><ul><ul><li>Alliance staff </li></ul></ul><ul><ul><li>Board and committee members </li></ul></ul><ul><li>Gathered information on available staff resources </li></ul>
  104. 106. MECCA SM Survey <ul><li>79% use SM in personal life compared to 83% in 2010. </li></ul><ul><li>55% self-identify as “novice” or “intermediate” </li></ul><ul><li>53% vs 44% MECCAs use social media in 2011. </li></ul><ul><li>45% of MECCAs are conducting small SM pilots. </li></ul><ul><li>LinkedIn and Facebook most popular </li></ul>Source: Alliance for CME MECCA listserv (2011)
  105. 108. Social Technographics Bernoff, J & Li C (2008) Groundswell.
  106. 109. BtoB Social Media Profile Bernoff, J & Li C (2008) Groundswell.
  107. 110. Common POST Objectives <ul><li>Learning </li></ul><ul><li>Listening </li></ul><ul><li>Engagement </li></ul><ul><li>Energizing </li></ul><ul><li>Embracing </li></ul><ul><li>Support </li></ul>
  108. 111. Alliance for CME: Objectives <ul><li>Drive traffic to Alliance website. </li></ul><ul><li>Increase visibility, awareness to drive membership. </li></ul><ul><li>Increase visibility of research, education, and commerce activities. </li></ul><ul><li>Inform public about the Alliance’s work, news, and events. </li></ul><ul><li>Communicate with Alliance followers, contacts, and members. </li></ul><ul><li>Disseminate Alliance publications, education opportunities, and conferences. </li></ul>
  109. 112. Alliance for CME: Strategies <ul><li>What do we hope to accomplish? </li></ul><ul><li>How will we support the changing relationships with our target audiences? </li></ul><ul><li>What will be the metrics of success/failure? </li></ul><ul><li>EX: </li></ul><ul><ul><li>Increase membership by 20% </li></ul></ul><ul><ul><li>Improve access to advocacy and regulatory information </li></ul></ul>
  110. 113. Alliance for CME: Technologies <ul><li>Match P eople, O bjectives and S trategies with appropriate SM tools. </li></ul><ul><li>Determine resource allocations for each channel to be successful. </li></ul><ul><li>Define roll-out and interactions w/ other media elements </li></ul>
  111. 114. Alliance for CME: Technologies <ul><li>LinkedIn, Facebook, and Twitter (Jan 2011) </li></ul><ul><li>Re-design Website and community launch (March 2011) </li></ul><ul><li>Blog (April 2011) </li></ul><ul><li>YouTube and iTunes (Summer 2011) </li></ul>
  112. 115. Alliance for CME: Technologies <ul><li>Blog </li></ul><ul><li>Link: http://blog.acme-assn.org/ </li></ul><ul><li>Implementation: Fall 2010 </li></ul><ul><li>Cost: Application being purchased by Alliance. </li></ul><ul><li>Resource Requirements: </li></ul><ul><ul><li>One Editor (4-6 hours per month) </li></ul></ul><ul><ul><li>Alliance President (2 hrs per month) </li></ul></ul><ul><ul><li>6-10 initial contributing authors/Editorial Board (1.5 hrs per month per person). </li></ul></ul>
  113. 116. In Summary <ul><li>Develop and commit to a realistic strategic social media plan. </li></ul><ul><li>Use your Website as your “basecamp” for all social media use. </li></ul><ul><li>Keep the content fresh and ongoing. </li></ul><ul><li>Avoid “brand cannibalization” by unifying your identity under one brand. </li></ul><ul><li>Listen, share and engage through thoughtful dialogue. </li></ul><ul><li>Personalize your relationship with your audience. </li></ul><ul><li>Analyze key metrics to determine success and adjust your strategic plan accordingly. </li></ul>
  114. 117. Suggested Resources <ul><li>“ Goundswell: Winning in a world transformed by social media” by Charlene Li and Josh Bernoff @ www.forrester.com/Groundswell/ </li></ul><ul><li>The Social Life of Health Information” by Susannah Fox @ www.PewInternet.org </li></ul>
  115. 118. Jeremy C. Lundberg, MSSW www.dlc-solutions.com
  116. 119. <ul><li>MECCA 2011 </li></ul><ul><li>Thank you for participating! </li></ul><ul><li>Stay active, stay social, stay connected. </li></ul>

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