In this presentation Alicia Lyttle & Lorette Lyttle show you how you can use the Daily Deal Sites like Groupon & Living Social to build a Massive database. They also show us how we can run digital deals on Daily Deal Sites ( the new wave for Digital Sales!)
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Deal Site List Building : Use Daily Deal Sites to Build a HUGE List
1. Welcome To Deal Site List Building ( &
Digital)
The New Way to Leverage the Power of Daily Deal Sites
2. How we got started …
We are the experts!
Great strategy, created a
program called Deal Site
Profits teaching others
how to do this.
About 2 years ago, we
started working with
local businesses and
getting them on deals
site, and taking a
commission for being
the connector
www.DealSiteListBuilding.com
3. “The Money Is In
The List!”
How many times
have you heard the
saying ….
www.DealSiteListBuilding.com
4. Why is an email list so
valuable?
www.DealSiteListBuilding.com
5. We know how valuable an email list of prospects and
buyers is, and so do local businesses…but the problem
is they don’t know HOW to grow an email list.
www.DealSiteListBuilding.com
6. How do you grow an email
list?
Generate traffic to your website
www.DealSiteListBuilding.com
7. Pay Per Click
Content MarketingFacebook
Twitter
YouTube
Article Marketing
Search Engine Optimization
Backlinks Press Release
Joint Ventures
Link Pyramids
Direct Mail Blogging
Contests
Social Bookmarking
www.DealSiteListBuilding.com
8. No Guarantee That Any Of
These Strategies Will Even
Work….You Hope To Get Some
Visitors
www.DealSiteListBuilding.com
9. How Else Can you Get Traffic To
Build A List?
Leverage other peoples traffic !
www.DealSiteListBuilding.com
13. • Perfect “foot in the door” strategy that allowed us to sell other
services to local businesses
• One opportunity was Email Management/List building
• It didn’t click until we started doing a few deals, that we needed to
capitalize on the traffic
This is BIG!
www.DealSiteListBuilding.com
14. « Biz always need new leads»
Leads turn into customers … and
every business needs new leads.
« More customers please »
Ask any business owner what they
want more of and they will always
say -> customers!
What’s the goal when working w/
local?
Lead generation
Increase
Customers
«Traffic is Key»
Whether it’s to a physical location or
online (or both) businesses need
traffic.
« Exposure »
The more exposure and brand
awareness a business gets the better.
They all need to get their business on
the minds of potential customers.
Generate traffic
Brand awareness
& exposure
www.DealSiteListBuilding.com
15. Amazon Local
No.3
Owned by amazon
Continues to grow
New pushes by Amazon
Living Social No.2
60 + mil subscribers
2nd most popular
Very International
Groupon No. 1
150 mil + subscribers
Most popular
Very International
Continues to grow
Google Offers
No.4
Owned by Google
Continues to grow
Digital & lead gen deals
Top Deal Sites?
1 2 3 4
www.DealSiteListBuilding.com
16. Deal Site Are All Over The
World
www.DealSiteListBuilding.com
20. Female
65%
35 years old College
65%
$100 K or more
36% High income
Living Social’s demographics
Who uses Deal Sites?
www.DealSiteListBuilding.com
21. Groupon - Young , educated,
single women who work and have money!www.DealSiteListBuilding.com
22. Are these the types of people you would
want on your email lists?
Of course!
They have money to spend ….and are
spending it!
www.DealSiteListBuilding.com
23. Groupon app is the 10th most
popular app on the iOS
platform and ranks 22nd on
Android devices.
And they push notifications to their users!
What about mobile traffic?
www.DealSiteListBuilding.com
25. • Create your own traffic -OR- jump in front of traffic
Lets ask a friend ….
www.DealSiteListBuilding.com
26. • Horror stories on businesses “losing all their money” on Deal Sites
• Their focus on the front end, the sale and the commission the deal
site takes
• Needs to be treated as lead generation
• Instead of paying for leads,
they are actually paying you for a lead
Businesses suck at doing this
themselves!
www.DealSiteListBuilding.com
27. • You, as a marketer know the importance of upsells and back end
offers
• Businesses don’t understand this concept
Focus on the backend!
www.DealSiteListBuilding.com
28. 2 List Building Opportunities
1. The Optin - Capturing targeted buyer leads
2. New Buyers - Capturing full contact details of all new buyers
How do you leverage the
traffic?
www.DealSiteListBuilding.com
29. • Take advantage of the spike of traffic
• Targeted visitors
• Capture their information
The optin!
www.DealSiteListBuilding.com
43. Different Offers
• When sending out additional offers, you can work
with the business to have you keep a percentage of
sales
www.DealSiteListBuilding.com
53. Create a voucher redemption page
• Preferred – On the actual website
• If not – On stand alone website
Voucher Redemption
www.DealSiteListBuilding.com
57. With the vouchers that YOU’VE
bought…how many have actually
followed up with you after your
purchase?
www.DealSiteListBuilding.com
58. Learn the basics of
Deal Site Marketing!
Help businesses to:
1. Structure a deal (you take a %age)
2. Take advantage of the TRAFFIC from the Deal
Sites
www.DealSiteListBuilding.com
60. 1 2 3 4
The buyers
Module 3
The exact strategy on how to
collect targeted data from buyers
and howmuch a buyer is worth.
The Optin Module
2
Explain how to leverage the traffic
of Deal Sites, and the various
opportunities to capture optins
The Deal sites
Module 1
Understand the power of deal
sites, statistics, the different sites
and understanding
demographics.
Email
management
Module 4
The exact strategy on how to do
email managements for your
clients (r yourself!)
7 Easy to Follow Modules
5 6 7
DEAL SITE DIGITAL
Module 5 (bonus)
Run an ebook, digital course, online
training, etc. on Daily Deal sites all
over the world!
Double Dip Method
Module 6 (bonus)
How to get the Deal Sites to pay YOU for
promoting the offer…. And you’re just
promoting it to the database you got
from them!
Email Tips Module 7
How to earn even more money with
the lists that you’ve generated!
www.DealSiteListBuilding.com
61. One More MEGA Huge Bonus
www.DealSiteListBuilding.com
67. BIG BOOK
OF DIGITAL
DEALS
1 2
List of TOP
Deal Sites
that take
digital
The unfair advantage for digital
deals
Deal
Site
Digital
www.DealSiteListBuilding.com
70. 1 2 3 4
The buyers
Module 3
The exact strategy on how to
collect targeted data from buyers
and howmuch a buyer is worth.
The Optin Module
2
Explain how to leverage the traffic
of Deal Sites, and the various
opportunities to capture optins
The Deal sites
Module 1
Understand the power of deal
sites, statistics, the different sites
and understanding
demographics.
Email
management
Module 4
The exact strategy on how to do
email managements for your
clients (r yourself!)
7 Easy to Follow Modules
5 6 7
DEAL SITE DIGITAL
Module 5 (bonus)
Run an ebook, digital course, online
training, etc. on Daily Deal sites all
over the world!
Double Dip Method
Module 6 (bonus)
How to get the Deal Sites to pay YOU for
promoting the offer…. And you’re just
promoting it to the database you got
from them!
Email Tips Module 7
How to earn even more money with
the lists that you’ve generated!
71. When is the last time you had the
opportunity to have YOUR deal (or YOUR
CLIENTS)
in front of millions?
Internationally !!?
•Jump on the frecking train right now people
•And buckle up
DealSiteListBuilding.com/getsta
rted
Font – Claire Hand – http://www.dafont.com/claire-hand.font
One of the biggest sources of steady, targeted traffic is through Daily Deal Sites.
No Need To Generate New Traffic ….Jump In Front of Traffic (Targeted Traffic) That is Already ThereLet them spend millions of dollars on advertising, and you can leverage it!
I have the emails and the website screenshot in a pdf on website for this promo – so maybe want to mention that