Twitter Bootcamp for Marco Polo Hotels

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Slides used in a Twitter Bootcamp especially organised for the Marco Polo Hotels Group on May 16th, 2011. All rights reserved. Six For Gold LLC 2011.

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Twitter Bootcamp for Marco Polo Hotels

  1. 1.
  2. 2. Agenda<br />Abbreviations<br />Hashtags<br />Profiles<br />Avatars<br />Do’s and don’ts of writing tweets<br />Shortening URLs or web addresses<br />China’s answer to Twitter<br />Twettiquette<br />Q & A<br />2<br />
  3. 3. Common abbreviations<br />RT<br />3<br />DM<br />Direct message<br />Retweet<br />HT<br />Heard through/Hat tip<br />OH<br />Overheard<br />SMH<br />Shaking my head<br />ICYMI<br />In case you missed it<br />NP<br />No problem<br />TFTF<br />Thanks for the follow<br />
  4. 4. What are those things with #s?<br />Hashtag uses<br />To search for/contribute to topics<br />#marcopolohotel<br />To find like-minded people<br />#F&B<br />To establish location and be located<br />#mphbc<br />Humour<br /> To build brand loyalty, engage your customers #noshitsherlock<br />4<br />
  5. 5. How to write a good profile<br />People find you through your profile<br />First impressions count<br />Put key words<br />Give a sense of yourself as an individual<br />Don’t brag<br />Always have a website: LinkedIn profile, blog, Marco Polo, Twitter<br />Identifying yourself as Marco Polo encouraged but not mandatory<br />5<br />
  6. 6. Why your avatar is important<br />Your visual signature: Recognisable<br />Don’t stay an egg: (ro)bot<br />Faces over objects<br />No passport photos<br />Make sure it stands out in followers’ feeds<br />Don’t change too often<br />6<br />
  7. 7. Finding people to follow<br />Use hashtags of your favourite subjects<br />Search authors, personalities, brands, competitors<br />Recommendations every Friday: #followfriday, #ff<br />7<br />
  8. 8. Twitter directories<br />8<br />
  9. 9. Writing tweets: Do<br />Tweet in the language you’re comfortable with<br />Write your tweets like headlines<br />Shorten links<br />Summarise key points to encourage clicking on links<br />Do say if it’s a video  [video]<br />Balance original content and RTs<br />Keep it under 100 characters if you want to be RT’d<br />9<br />
  10. 10. Don’t<br />Talk about yourself doing your laundry, having a coffee, or anything mundane UNLESS you have an interesting insight to share<br />Have long, protracted conversations (convos) with tweeps – move to DM if necessary<br />Hard sell<br />Auto-DM thanking people for following and redirecting them to a link or your FB page<br />Use over-used words: “This is a MUST read.”<br />10<br />
  11. 11. Shortening links<br />Looks better visually<br />Gives you more space: Remember the 140 character limit<br />http://bit.ly allows you to track click-throughs, among other things<br />11<br />
  12. 12. 12<br />China<br />Iconic photo of the Red Army, 1975, by legendary photographer Eddie Adams<br />
  13. 13. Gaining fans on weibo<br />
  14. 14. Case study: Leo Ku press conference<br />
  15. 15. Case study: Kama Love Music Fest<br />
  16. 16. Case Studies – ‘Tweet-Ups’<br />Case study: Tweetups<br />
  17. 17. Twettiquette<br />Don’t protect your tweets<br />Always acknowledge @s and thank people for RTs<br />Always credit the person who first shared the information<br />No flaming!<br />Remember that you represent Marco Polo online the way you do offline<br />17<br />
  18. 18. 18<br />

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