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Banyan branch services

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Overview of services by social media powerhouse Banyan Branch

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Banyan branch services

  1. 1. Social Media Marketing <ul><li>206-355-8056 [email_address] </li></ul>
  2. 2. Who we are Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Alex Garcia VP of Marketing Shelfari Director Rhapsody Music Service Fulbright Scholar (Bangladesh) Stanford MBA Dave Hanley Text Text
  3. 3. Core Social Media Services
  4. 4. <ul><li>There is conversation happening in the social web about all brands. </li></ul><ul><li>Frustration and praise find place in the social web, and it is imperative to know what is being said now, to act now and plan for the future. </li></ul><ul><li>Banyan Branch algorithmically follows, tags, sentiments, and rates all key blogs, news, microblogs, forums, comments, videos, and images for relevant keywords, and reports on trends. </li></ul>Monitor the Conversation
  5. 5. <ul><li>With a complete understanding of the conversation in the social web, choosing appropriate action in the right medium is key to boosting impact and preventing crises. </li></ul><ul><li>Banyan Branch team members make immediate recommendations for action, escalate those actions to clients, acts on the client’s behalf, and monitors development of the situation. </li></ul><ul><li>Banyan Branch software provides a real-time CRM service to track all interactions. </li></ul>Respond to the Community
  6. 6. <ul><li>Fans of products and services have great potential to influence brand and product perception online, but their decentralized nature limits the reach of messages. </li></ul><ul><li>Banyan Branch projects and campaigns organize supporters in massive followings to promote a cause or brand. </li></ul><ul><li>We design and execute campaigns that seed interest in products, services, and events using viral applications, video and image sharing services, and social news sites. </li></ul>Enlist Supporters
  7. 7. <ul><li>For many brands, the blogosphere is central in developing public opinion among thought leaders. </li></ul><ul><li>Providing bloggers with appropriate content can lead to a greater exposure in, and support from, the blogosphere. </li></ul><ul><li>We develop relationships with large numbers of influential publishers in a client’s subject areas, and feed those bloggers stories about the industry and the client. </li></ul>Blogger Relations
  8. 8. <ul><li>Success in viral campaigns changes radically as new networks become popular and rules of engagement change. </li></ul><ul><li>Banyan Branch regularly designs, measures, and tunes viral applications for web applications, social networks, and social media sites, optimizing all aspects of design for virality. </li></ul><ul><li>The team works alongside designers and developers to create viral applications from concept through launch and thereafter. </li></ul>Viral Design
  9. 9. <ul><li>Crises arise, and whether or not a company is culpable, reputations can be hijacked. </li></ul><ul><li>The set of detractors in the social web need to be dealt with appropriately and swiftly to reduce impact. </li></ul><ul><li>Through careful monitoring and issue management, Banyan Branch recognizes crises at the source, provides immediate action plans to minimize damages, and executes those plan. </li></ul>Manage Crises
  10. 10. Measure Opinion & Outcome Top-Level Topic (June) Source (June)
  11. 11. Example Work
  12. 12. Disney: Snow White <ul><li>Engage fans with quiz & expression opportunity “I’m Grumpy” </li></ul><ul><li>Coordinated outreach to Disney properties, fan sites, and Twitter fans. </li></ul><ul><li>“Which Dwarf are you quiz” taken by 150,000+ people. </li></ul><ul><li>Friendly daily updates to the 96,000 fans </li></ul>
  13. 13. Parallels: Twitter App for Launch <ul><li>Tweet your switch date to be featured </li></ul><ul><li>Calculates days since you switched </li></ul><ul><li>Receive a badge that daily counts up your days since switching </li></ul>
  14. 14. OneSeason: Topical Twitter -> Sales <ul><li>Launched, grew, and managed sports Twitter accounts under company name </li></ul><ul><li>Live tweeted games, posted stats, news, and insights. </li></ul><ul><li>Drove more sales than $40k monthly SEM buy. </li></ul>
  15. 15. Viacom: Official Sites + Fan Sites <ul><li>Provide specific social publishing schedule for celebrity supporters, Viacom channels, and event </li></ul><ul><li>Organize fans of hosts LeBron James, Kelly Clarkson and 100+ education ambassadors to promote the show </li></ul><ul><li>Total media impressions: 715 million </li></ul><ul><li>Twitter reach in one evening: 1 million </li></ul><ul><li>#5 show of the week: 12.7 million viewers </li></ul>
  16. 16. Viral Video <ul><li>Viral strategy of drafting off existing videos </li></ul><ul><li>Concepted videos with production partners </li></ul><ul><li>Distribute video through partner sites and coordinated outreach </li></ul><ul><li>Define on-site viral applications that extend reach of video distribution </li></ul>
  17. 17. Shelfari Viral Growth <ul><li>Grew membership from 9 thousand to 2 million in 18 months with no advertising </li></ul><ul><li>Designed the viral engines and metrics that drove the viral growth </li></ul><ul><li>Optimized all aspects of virality throughout the campaign </li></ul>
  18. 18. DonorsChoose / Gates / Colbert <ul><li>Designed the blogger outreach and video video strategy for announcement </li></ul><ul><li>Grew Facebook fans 7x </li></ul><ul><li>Saw 2x more plays than any client YouTube video </li></ul><ul><li>Key bloggers attended and covered the event and subsequent videos </li></ul>Facebook Fans
  19. 19. EDin08 Blogger Summit <ul><li>Proposed gathering of bloggers to build greater goodwill in heated debate </li></ul><ul><li>Defined social reinforcing mechanisms for participation and promotion. </li></ul><ul><li>Recommended invitees and recruited 50 key bloggers </li></ul><ul><li>Leveraged event proceedings and blogger awards to promoted Edin08 to blogosphere </li></ul>
  20. 20. iSound Marketing Widget Marketing <ul><li>Implemented artist-focused widget strategy that catapulted iSound’s popularity </li></ul><ul><li>Designed user-acquisition engine </li></ul><ul><li>Developed and executed exclusive content strategy by leveraging music industry relationships </li></ul>
  21. 21. Social Media Marketing <ul><li>206-355-8056 [email_address] </li></ul>
  22. 22. Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Luke Doyle Advisor to Hillary Clinton ’08 Social media innovator at Drive-Thru Records (Geffen) VP of Marketing iSound Alex Garcia VP of Marketing Shelfari Director Rhapsody Music Service Fulbright Scholar (Bangladesh) Stanford MBA Dave Hanley

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